Since settling in Dantu New Town, zhenjiang Yanchun Restaurant Co., Ltd. Food Branch has taken the innovation and development of the old brand as an important starting point for "promoting excellent culture, inheriting the spirit of craftsmen, and leading economic transformation", and insisted on attaching equal importance to protection and development, inheritance and innovation, and economy and culture in parallel, so that Yanchun, a long-established brand familiar to Zhenjiang people, continues to be full of vitality.
Entering the production workshop of the food branch of Yanchun Restaurant Co., Ltd., a modern production line of more than 100 meters long comes into view, and the well-known Yanchun crystal meat and crab yellow soup buns are from here. The person in charge of the company's site told reporters that in recent years, Yanchun has realized all 18 processes from raw material selection, cooking, pickling to packaging by promoting food production from traditional manual to digital and intelligent production. While ensuring the original flavor of food, it improves product quality and production efficiency, and promotes the active transformation of enterprise sales model.
Chairman Wu Rongsheng introduced that since settling in Dantu, the enterprise has been greatly developed. At present, 50% of Yanchun's products are supplied to the Zhenjiang area, and another 50% are supplied to the surrounding cities, and the industry has developed greatly and the quality has been greatly improved. With the passage of time, the traditional sales model has begun to take shape, at present, Yanchun is opening up logistics and Internet business, Yanchun products are going out of Zhenjiang, into the province, facing the whole country.
At the same time, Yanchun is also optimizing the enterprise structure and carrying out technological transformation, deeply excavating its traditional cultural connotation, and constantly strengthening the construction of the brand, and has achieved fruitful results. The company has won the honors of "Jiangsu Famous Restaurant", "National Excellent Catering Enterprise", "Jiangsu Famous Trademark" and other honors, and was awarded the title of the first batch of "Chinese Time-honored Brands" by the Ministry of Commerce. In the future, Yanchun will continue to actively adapt to market changes, update concepts, self-transformation, innovation and breakthroughs, and promote the inheritance and development of century-old brands.