Operator Finance Intern Zhao Mengyao/Wen
As we all know, the Quanxing brand once "went hand in hand" with Maotai and Wuliangye, and was one of the old eight "Chinese famous wines". After many changes, the position and market influence of Quanxing industry have declined continuously.
However, in recent years, the Quanxing brand has struck hard, and it is also constantly accelerating the pace of the "rejuvenation strategy", starting from 2020, "Run Bar Quanxing" has begun to open a series of national investment associations without stopping, and strong brand promotion.
From 2020 using just 42 days to fight 8 provinces, to 2021 "run, Quanxing" to start again, Quanxing took advantage of the running posture to start the "national journey" of the old eight famous wines Quanxing.
With the reappearance of Quanxing, Zhu Yong, general manager of Sichuan Quanxing Liquor Co., Ltd., has also attracted much attention.
Served as an executive of several companies to promote the comprehensive revival of Quanxing
Zhu Yong is the general manager of Sichuan Quanxing Liquor Co., Ltd., the general manager of Sichuan Quanxing Liquor Sales Co., Ltd., and an executive of Companies such as Chengdu Xinqian Dai Beverage Co., Ltd.
He also serves as the legal representative of Sichuan Quanxing Liquor Sales Co., Ltd., Chengdu Xinqiandai Beverage Co., Ltd., Quanxing Liquor Sales (Shanghai) Co., Ltd. and other legal representatives.
Zhu Yong once said that Quanxing has been silent in the market for more than 20 years, but now he said that Sichuan Quanxing wants to "build a truly consumer-oriented, customer-centric strategic enterprise" and use this as a basis to fully promote the strategic rejuvenation plan of "3 times sales in 5 years".
In May 2021, he said that Quanxing has maintained double-digit growth for four consecutive years, and the future goal has tripled in three years and tripled in five years, from start to acceleration, quanxing has a clear direction, and it is also through this table that the strength and strength of the revival of Quanxing's old famous wines are expressed.
At the same time, he also gave the eight-character essentials of "quality preservation, disk control, stable price, and profit increase" to stabilize the running and plan the pace of development. First of all, fully intervene in the mainstream consumer market in Zhejiang and build a famous wine brand. Secondly, the model of "increasing profits" as the core leads, which includes both increasing profits for dealers and consumers.
Increase the autonomy and ownership of distribution partners
Zhu Yong believes that only by adapting to the needs of market demand and the development of Quanxing, excavating and inheriting the history and culture of Quanxing products and famous wines, can we enhance the brand value and product price of Quanxing. The 60/80 version of Quanxing Daqu Era Memory can well reflect the advantages of Chinese famous wine.
Quanxing also specially established the 80 version of the alliance, for why the 80 version of the alliance should be established, Zhu Yong explained at the launch ceremony of the Quanxing Daqu Era Memory Series and the second alliance meeting of the 80 version.
He believes that, first of all, only when the members jointly promote rational planning and orderly development, the alliance will go farther and farther, bigger and bigger, and create more and more wealth; secondly, the development of the alliance, whether it is medium- and long-term goals, operating rules, price systems and even product upgrades, needs everyone to make good use of the voting rights as a member of the alliance; finally, on the road to the development of the alliance, there will be many problems and even contradictions, and we must be fully prepared to resolve the conflict between practical difficulties and beautiful ideals.
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