In recent years, with the smooth development of the national "one village, one product" demonstration village and town identification work, all localities rely on resource advantages, select leading industries, and strive to build a number of "small and refined, special and beautiful" "one village and one product" demonstration villages and towns, as of 2020, a total of 3274 villages and towns have been identified as national "one village and one product" demonstration villages and towns, gradually forming a development pattern of one village with several villages and multiple villages, expanding the team of rural industries and effectively promoting the implementation of the rural revitalization strategy.
On June 21, the eleventh batch of national "one village, one product" demonstration village and town identification work was officially launched, and administrative villages or administrative towns (townships) that meet the leading industrial foundation, the degree of integrated development is deep, the role of joint agriculture and agriculture is strong, and the brand of characteristic products is loud. Scan the specific notice to view the code, and grasp the participation in the identification!

What are the categories of "one village, one product" demonstration villages and towns in the country? What are the key points to be identified? What experience can be summarized and learned? During the eleventh batch of national "one village and one product" demonstration village and town identification work, Xiaobian summarized the practices and highlights of the previous "one village and one product" demonstration villages and towns according to classification, and quickly took a small book to write it down!
Cultivate characteristic breeding
National "one village, one product" demonstration village and town
Dongta Village, Shangcang Town, Jizhou District, Tianjin (donkey meat)
"Heavenly dragon meat, underground donkey meat", to taste authentic donkey meat, Tianjin Jizhou District Shangcang Town Dongta Village area is absolutely not to be missed.
The traditional cuisine of "Dongta donkey meat" originated in the Guangxu period of the Qing Dynasty and has a history of 100 years, and today, "Dongta donkey meat" has been sold well in the Tianjin-Beijing-Hebei region. The current "East Tower Donkey Meat" is located not far from the Exit of Shangcang Expressway.
The secret of Dongtazhuang Village is that not only is there the most authentic stewing process, but there are also large vegetable gardens, vegetable greenhouses, and donkey farms for tourists to visit. Visitors can see donkeys of different ages up close, and children from the city are also interested in the countryside such as feeding donkeys. The donkey meat industry then boosted the economy of Dongtazhuang Village. In 2020, Dongtazhuang Village, Shangcang Town, Jizhou District, Tianjin Was recognized as a national "one village, one product" demonstration village.
Galutu Town, Wushen Banner, Ordos City, Inner Mongolia Autonomous Region
(Fine wool sheep)
Ordos fine wool sheep is a fine breed of fine wool sheep produced by hybridization of Wushen Mongolian sheep as the mother and Xinjiang Merino sheep as the father, mainly produced in Wushen Banner, Ordos City, Inner Mongolia.
In recent years, The town of Garutu, Wushenqi, Ordos City, Inner Mongolia Autonomous Region, has closely focused on the construction goal of the "billion yuan" industry of fine wool sheep in Ordos, and has made every effort to promote fine wool sheep breeding, wool sales, mutton processing, packaging, cold chain, marketing and other links, extending the fine wool sheep industry chain, enhancing added value, transforming and upgrading the fast lane, and realizing the integrated development of the first, second, and third industries of the fine wool sheep industry in Ordos. In 2020, Garutu Town was identified by the Ministry of Agriculture and Rural Affairs as the ninth batch of national one village and one product demonstration towns.
Garutu Town has always adhered to the development model of "Ordos fine wool sheep" industry, effectively consolidated the brand sample of "one village and one product demonstration village", continuously upgraded and transformed the industrial process of pre-production and post-finishing of fine wool sheep, improved quality and efficiency, promoted high-quality development of the industry, and stimulated farmers and herdsmen to devote themselves to the development of fine wool sheep industry, fine processing, e-commerce entrepreneurship, etc., and took multiple measures to promote rural revitalization.
Longqiu Town, Gaoyou City, Yangzhou City, Jiangsu Province (Ecological Shrimp)
Longqiu Town is a large town of Giant River prawn farming in Gaoyou City, Yangzhou, Jiangsu Province. In recent years, the town has made a fuss about ecological farming, so that this rich people's industry can still retain the "green water and green mountains" while drumming up the money bags of shrimp farmers.
"There is less algae, the shrimp are healthy, the aeration facilities are good, the lines in the middle of the shrimp body are transparent, the gloss is good, and it can be seen very clearly." This is the evaluation of the ecological shrimp in the town by the local shrimp farmers.
These coveted ecological shrimp, of high quality, have driven the local economic development, and all this is due to the ecological shrimp farming model promoted by Longqiu Town. The Party Committee and Government of Longqiu Town actively explored and experimented with the ecological and healthy breeding of Giant River prawn in the Sandanghe Demonstration Park in 2020. Among them, the first batch of pilot area of 1052 acres, strong to create the Dragon Qiu "ecological shrimp" brand.
They also pay great attention to shrimp farming techniques. When breeding ecological shrimp, the stocking density is lower than that of other species of shrimp, only 60,0005, and the use of self-developed ecological feed, the whole process does not use any chemical fertilizer, and the whole process uses probiotics, aiming to maintain an excellent water environment.
Deep digging and deep processing
Taiping Town, Zhao'an County, Zhangzhou City, Fujian Province (Qingmei)
In the production workshop of Ronghua Food Co., Ltd. in Taiping Town, Zhao'an County, Zhangzhou City, Fujian Province, weighing, packing, labeling, and stacking - employees are skillfully busy on the assembly line, which is the daily portrayal of the current Qingmei processing assembly line in Taiping Town.
Taiping Town is committed to the development of deep processing of plums, among which, Ronghua Ome Deep Processing Phase II project has successfully introduced candied fruit, fruit wine, plum beverage production equipment, improve the processing efficiency, expand the breadth and depth of processing; in the Jingyang Food Co., Ltd. Ome deep processing transformation project, the new Ome pickling pool, and the construction of 2 standardized deep processing production lines.
Wanli Village, Zaoling Township, Xiangning County, Linfen City, Shanxi Province (Wing Fruit)
Through the integrated development of industry, Zaoling Township provides a strong endogenous driving force for project construction. First of all, Zaoling Township built a production line of 10 million fin fruit oil tablets, and completed the construction of wing fruit tablets, including plant construction, equipment purchase and related production lines, and upgrading and transformation of extraction workshops.
In addition, Zaoling Township has also built a functional food production line of wing fruit oil series, which is committed to the development of functional biscuits, winged fruit tea and other products, which greatly enhances the added value of products, more effectively opens up the market, and expands brand influence.
It is understood that since 2010, wing fruit oil series cosmetics have been in Guangzhou for processing, off-site processing not only need to pay a large number of processing costs, and funds and labor are gradually flowing to Guangzhou, so that the development of Shanxi's local industry wing fruit oil industry has been greatly limited, in order to break the imbalance caused by the processing of the country, Zaoling Township built a wing fruit oil series cosmetics processing plant, independent production of wing fruit oil series cosmetics, in full use of local labor resources and natural resources at the same time, It has driven the development of a number of related industrial economies, solved the dilemma that the fin fruit oil series cosmetics have been relying on processing, extended the industrial chain, and promoted industrial integration.
Jintian Town, Guiping City, Guigang City, Guangxi Zhuang Autonomous Region
(Huaishan)
Turning right from the wide Jintian Uprising Memorial Square, you will be greeted by rows of neat bamboo poles, which are climbing frames for Huaishan Mountain. "In Jintian Village, Jintian Town, almost all the fields are planted in Huaishan." Peng Wei, a young entrepreneur who returned to his hometown in Jintian Town, Guiping City, Guigang City, Guangxi Zhuang Autonomous Region, said. Doing Huaishan deep processing, she is serious.
Huaishan is a food of the same origin as medicine and food, generally made into dried tablets to make medicine and soup, which is the original eating habit. "I want to add Huaishan to my daily staple food, such as noodles, which can be chosen for three meals a day, and use more scenes." Peng Wei said. In 2017, she transferred 380 acres of land to establish the Huaishan base, joined the research and development ranks of Huaishan noodles, found experts from the Food Processing Research Institute of the Guangxi Academy of Agricultural Sciences to consult, visited similar processing enterprises for many times, and spent more than half a year finally succeeding in the experiment. Subsequently, the factory equipment was upgraded, technological innovation and quantitative management were carried out, and the factory production of Huaishan noodles was realized.
"It is not enough to have noodles as a staple food, we have also launched a series of products such as Huaishan steamed buns and Huaishan pastries to expand more use scenarios." Peng Wei analyzed, "To meet the market demand, improve the added value of Huaishan, and use secondary production to drive primary production, Jintian's Huaishan industry can continue to develop." ”
Make use of e-commerce platforms
Hantang Village, Wuli Town, Lingshan County, Qinzhou City, Guangxi Zhuang Autonomous Region
(E-commerce fruit seedlings)
Hantang Village, located in Wuli Town, Lingshan County, Qinzhou City, Guangxi Zhuang Autonomous Region, is a remote mountain village more than 10 kilometers away from the market town. In this ordinary village with 1,050 households, there are as many as 230 online stores. Today, Hantang Village has become a well-known "e-commerce village" in the country.
With the help of the Internet, some fruit seedling buyers directly place orders on the Internet; some search for fruit seedling planting information in Hantang Village from the Internet. Also because of the Internet, the villagers of Hantang Village bid farewell to the hard days of carrying saplings to the market town to sell.
The flower and fruit saplings that Huang Zhongwen first sold online as a post-80s entrepreneurial representative were not recognized by buyers. Buyers are worried that their favorite flower and fruit saplings will die on the way to the express delivery due to packaging, transportation and other issues. As a result, Mr. Huang's online store can only sell a few saplings a day.
Later, Huang Zhongwen decided to improve the packaging method and install cameras in nurseries, packaging rooms, and offices, and broadcast the whole process of sapling selection, packaging, and transportation to buyers in real time through the online store. Because of the live effect of the webcast, as well as the service that customers find that they are not satisfied with the return after receiving the saplings, Huang Zhongwen's business of selling seedlings online quickly soared from selling a few trees a day to selling hundreds of trees a day.
Do a good job in rural infrastructure
National "one village, one product" demonstration village
Xianrendong Village, Ming Tombs, Changping District, Beijing(Homestay)
In the ninth batch of national "one village, one product" demonstration villages and towns announced by the Ministry of Agriculture and Rural Affairs, Xianrendong Village in MingLing Town, Changping District was selected with the characteristics of homestays, which is the first case in Beijing's "one village, one product" demonstration villages and towns.
In fact, the development of xianrendong village has only begun in the past two years. Around 2012, according to the villagers' recollections, the village was full of garbage, a wind and garbage flew all over the sky, dust flew, a rain, a foot deep and a foot shallow, it was difficult to walk. The leading bodies of the two village committees started by rectifying the appearance of the village and demolishing the private buildings and buildings. Driven by the village secretary, party members of the branch took the lead in demolishing their own illegal construction and beautifying the landscape of the village.
In 2017, Xianrendong Village established a tourism cooperative and introduced Beijing Cihuiyuan Tourism Management Co., Ltd., a professional homestay management company. The villagers cooperated with the homestay company in their idle houses, and successively transformed 9 yards and 32 private houses in the form of rent collection and profit dividends, and the annual income of the homestay reached nearly 4 million yuan.
Sigong Village, Lucaogou Town, Huocheng County, Xinjiang (Lavender)
Hou Mao, a 64-year-old villager in Sigong Village, Lucaogou Town, Huocheng County, Xinjiang, said: "Planting lavender for one year is worth three years of corn income. ”
The Ili Kazakh Autonomous Prefecture, where Huocheng County is located, belongs to Xinjiang's tourism, water and soil and other resource-rich areas. Relying on resource endowments, the local area cultivates characteristic industries according to local conditions, and the rural revitalization is full of momentum.
Sigong Village in Lucaogou Town was once known as "Stone Beach" because of its sand and gravel and poor land. In order to change the appearance of poor villages, in 2010, the party branch of Sigong Village tried to guide villagers to plant lavender. Hou Maomao, who supported his family of three by growing corn at that time, became one of the first villagers in the village to grow lavender. "At the end of the year, the income per mu reached 600 yuan, which was 100 yuan higher than planting corn and wheat."
The former backward Village of Sigong, with the help of fragrant lavender, has become a famous local wealthy village after 10 years of cultivation, which is the epitome of the development of "purple economy" industry in Huocheng County. At present, Huocheng County lavender planting about 56,000 acres, can produce lavender essential oil more than 200 tons per year, lavender dried flowers more than 1,000 tons, can achieve an output value of about 1 billion yuan.