From obscurity to eye-catching, on August 18, Hongwei Electric Appliances entered the German large-scale home appliance stores, and in the global home appliance industry, the two most eye-catching countries, one is China, the other is Germany. China occupies a large number of orders in the world with its quantitative advantages, while Germany, which is known for its quality, dominates the high-end market of the global home appliance industry. Rigorous, practical, good industrial design concept, creating a German quality in the global manufacturing industry top position, and Chinese products in the quantity of cheap appearance in front of the world, domestic products if you want to go abroad, open the European high-end market has a long way to go.
As an old world industrial power, Germany is also the birthplace of the home appliance industry. Century-old brands such as Siemens and Mesono have already conquered the hearts of European consumers with their strong industrial base, rigorous and solid performance and slow and long technology accumulation. The extreme living attitude and the idea of enjoying it, which are popular in the German upper class, also deeply affect the consumption habits of the locals, who generally attach great importance to the quality, craftsmanship and comprehensive use value of home appliances. The durability and quality of the products are their ultimate choice.
In this long-term and thick background, the high-level decision-makers of Hongwei Electric Appliances have soberly realized that only by understanding the living habits and exact needs of German consumers, strictly controlling the quality of design, production, workmanship, etc., the products must not only have advanced performance and durability, but also be refined and intelligent in workmanship, in order to win the favor and pursuit of the German people. And according to the development of the times and the upgrading of products, accurately find the pulse of German consumers, and timely follow up the continuous listing of new products. With the unremitting efforts of the Hongwei people, it has now achieved initial results. On August 18, China Hongwei Electric Appliances successively entered German large-scale home appliance retail stores such as MediaMarkt and SATURN, laying a good foundation for the next step of expanding the European market.
America to see the United States, Europe to see Germany, along with China's home appliances continue to move towards the global pace, Hongwei electrical appliances as early as 2010 began to open up the european and American markets to expand the layout, spend huge sums of money to acquire foreign veteran home appliance companies, absorb technology, eat through the process, accumulate experience, manufacture products suitable for the European market, in order to impress the conservative and demanding European consumers. Carefully study the real needs of local users for products, so that Hongwei electrical appliances become more practical and durable. So that Hongwei products bloom everywhere in European countries, but also attracted the favor of dealers from all over the world, and gradually set up R & D centers and production plants in Germany, Spain, Sweden and other countries, to create a Chinese Hongwei brand, for Chinese brands to the world to be a pioneer!