Liu Yong, a trainee reporter of this newspaper
Mention Zhou Ziyan, you may be amazed by the dazzling identity labels on her body. Chief Architect of the Founder of The Real Friends Private Board, Founder of the China Discovery Research Institute, Chairman of Yanhe Group... Behind each identity label, it represents a legendary experience of Zhou Ziyan. But what many people may not expect is that Zhou Ziyan, a pioneer scholar and practitioner of China's experience economy and praised by the People's Daily as "the first person in China's experience marketing", turned out to be a philosophy teacher many years ago!
From a philosophy teacher to a business wizard, behind the large span of Zhou Ziyan's career and shopping mall history, it is a gorgeous turn again and again. Zhou Ziyan's various classic business cases that Zhou Ziyan constantly shapes burst out a unique vitality. Perhaps, Zhou Ziyan, who exudes intellectual beauty, is injecting new vitality into the existing traditional business model.
Philosophical concept as the foundation, Zhou Ziyan grew into "Pink CEO"
At the age of 21, he graduated from a graduate school in philosophy and became a teacher at the Party School. For many people, this is a difficult thing to achieve, but Zhou Ziyan easily achieved it. It was also that experience that made Zhou Ziyan not only take the philosophical concept as her own foundation, but also exercised her keen insight. For example, in order to talk about dry theory without following the script, she will combine various sudden cases to expound the theory during the lecture and actively mobilize the classroom atmosphere.
According to the original life plan, Zhou Ziyan was less than 40 years old to be rated as a high title. But instead of being tied to a warm nest, she actively stepped out and began her own business journey. After several twists and turns, Zhou Ziyan grew into a "pink CEO". For example, the "He + Her Nutrient Water" single product operated by her sold more than 470 million yuan that year, and was known as the top ten brands of the year in 2004, and won the first place in the "Top Ten Classic Marketing Cases of the Year".
Throughout Zhou Ziyan's business history, she has spanned more than a dozen industries. From advertising, real estate, education and training, film and television, health care equipment, beverages, online games to the school platform economy, Zhou Ziyan has always created miracles. Originally seemingly mediocre, or ordinary services, products, etc., in the hands of Zhou Ziyan, can often become an exciting, beyond the reality of human return.
In this regard, Zhou Ziyan said, "The philosophical way of thinking has given me a different perspective on problems. "Zhou Ziyan, who likes to see the essence of things, has made a different but successful career through a different philosophical perspective.
Break down ineffective social bottlenecks and build quality circles
With the successful experience of entrepreneurship in the past, Zhou Ziyan deeply realized that the essence of business is creation. In the process of creation, she found that social flooding has run counter to the essence of business with a philosophical mindset and a feminine perspective. Originally, social networking was an indispensable part of the business landing process, but many entrepreneurs in various circles are busy and communicating in essence. As a result, there is a business bottleneck brought about by ineffective social networking.
In order to break this bottleneck, in March 2015, Zhou Ziyan founded the Private Board of Friends of China's high-end small circle layer, and upgraded products on this basis, established a service model of "combing, adjusting, supplementing and fixing", and provided an industrial multiplication incubation platform for innovation, transformation and upgrading for small and medium-sized enterprises. In Zhou Ziyan's view, the most important thing about networking is not to be wide and wide in coverage, but to let the members of the circle form a collective with high-density communication with each other.
Ms. Zhou Ziyan, Chief Architect of The Solid Friends Private Board
The Real Friends Private Board is not only a "successful people club" in the traditional sense, but also enables circle members to unite to warm up, achieve resource sharing, and form attention and benefits on scale, so as to achieve greater benefits and win-win results. To this end, Zhou Ziyan has been continuously crafted, so that the real friend private board will be like a life, encompassing multiple dimensions.
At present, the Real Friends Private Board has four dimensions - the first is the life link, the second is the business link, the third is the energy link, and the fourth is the value connection. On this basis, the members of the Private Board of Friends can form an emotional community, an energy community, a value community, and finally a community of interests.
It is also the high-quality circle built by Zhou Ziyan that makes the real friend private board burst out of amazing energy. At present, the Shiyou Private Board of Directors is moving step by step towards the goal of "doubling the performance of 999 enterprises, helping 100 companies become industry leaders, and promoting the global listing of 30 companies". At the same time, Zhou Ziyan has also transformed from a "pink CEO" into the core and soul of a high-quality circle.
Empower and create a new driving force for the enterprise
The system and products of the Real Friends Private Board have their own differentiated performance. Under the full empowerment of the Shiyou Private Board, SMEs are experiencing a sense of invigorating acceleration brought about by the new driving force. Especially in the circle of the Real Friends Private Board, members can not only expand their own networks, but more importantly, they can really do practical things.
In Zhou Ziyan's view, entrepreneurs have truly realized a change in perspective through the empowerment of the Private Board of Directors. "Let celeminaries rethink including mindset, identity, and re-understanding of this era, let entrepreneurs understand the importance of value in the development of enterprises today, and ultimately realize the discovery, aggregation and amplification of corporate value until it evolves into a market value maker."
The innovation of perspective naturally brings about the reshaping of the way of thinking, and finally feedback from the company's own business model reconstruction. As a result, a close industrial chain based on emotion, perspective and thinking innovation has been formed between enterprises, and enterprises in this industrial chain coexist in common prosperity.
Facing the future development, Zhou Ziyan pays more attention to globalization. For example, on August 24 this year, the signing ceremony of the China-UK cooperation project of the Shiyou Private Board was held at the official residence of the British Embassy in China, practicing the spirit of the Belt and Road Initiative and seeking the implementation of global industrial integration measures for Chinese small and medium-sized enterprises.
The scene of the signing ceremony of the Sino-British cooperation project
It is foreseeable that with the increase of the globalization initiatives of the Real Friends Private Board, a platform with more potential and prospects will flourish.