Text/Peninsula all-media reporter Kong Min Xiao Lingling Intern Xu Chanjuan Photo/Peninsula all-media reporter Meng Da
On the afternoon of July 18, the reporter came to the Tent of No. 11 Golden Beach Beer City to feel the warm atmosphere of the Qingdao International Beer Festival Product Fair Craft Beer Carnival. As soon as you enter the door, you will be attracted by the single craft brewing wall in the craft beer free drink exhibition area, and the 99 taps of the wine are lined up in a row, which is particularly spectacular.
Craft beer carnival caravan
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"Hazy Dreams Cloudy IPA this wine has won the IBC Gold Award in Japan and is the most popular product in our house. It is a combination of mango, peach, guava and citrus juices, with a warm texture and a full body. Mr. Jin, the head of the Tomorrow Brewing Booth, said that Tomorrow Brewing is the first time to participate in the beer festival this year, "Qingdao is worthy of being the capital of Chinese beer, I can feel that beer culture has been deeply integrated into the city, and it is an honor to participate in this year's beer festival." ”
Craft Beer Carnival, Peony Craft Beer
It is understood that the craft beer free drink exhibition area has created 99 single wine wall net red punch points, and exhibited nearly 1,000 products from 30 brands in 16 countries, such as Raspberry Apple Xida, Lavender Cider, Didu Haiyan Gusi Sour Beer, Nanjing Black Lager, Bird Island New China IPA, Convex Golden Pilsner, New England Pale Color Ale, such as Qingsi Shitao.
The craft beer carnival offers customers a wide range of beers with a wide range of flavors
"From July 16th to August 8th, the 99 wine taps in the single wine wall are different from the craft beer flowing out every day, and citizens and tourists can taste hundreds of craft beers with different flavors here, and the price is very cheap." Cao Xiaowen, deputy general manager of Qingdao Transnational Procurement Promotion Center, introduced and invited reporters to taste on the spot. Desert camel, lychee alcohol-free, concubine laughing cloudy IPA, obsessed chocolate milk Shitao... Craft beers have elegant names and taste even better. Mung bean flavor, lychee flavor, coconut flavor, coffee charred flavor, all kinds of flavors.
These distinctive craft beers are the creative work of the brewers. When you think of winemakers, you may think of the shirtless and lean men in the TV series "Red Sorghum", but now the winemakers are like designers and memory creators. "For example, this mung bean beer really exudes the smell of mung beans, and the mung bean popsicles eaten when the 80s and 90s are young are this taste, which evokes many people's childhood memories." Cao Xiaowen introduced.
In addition to the variety of flavors, there are also a variety of alcohol levels for you to choose from. "For example, this lychee is alcohol-free, the alcohol content is about 0-0.5, and some children who can't drink alcohol can also taste it," said a docent in the venue, "and there are some very high alcohol, such as this desert camel, which has an alcohol content of 9.5." ”
Craft beer carnival, zebra craft beer
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As one of the important activities of this year's Beer Festival, the 2021 Qingdao International Beer Festival Product Fair Craft Beer Carnival will last until August 8, in addition to the star product craft beer, beer equipment and related technologies and services have also attracted the attention of tourists.
Cao Xiaowen told reporters that at present, the craft beer carnival has exhibited the whole industrial chain of craft beer covering raw materials, equipment, packaging, logistics, technical services, etc., bringing together more than 100 leading brands of craft beer such as first-line craft brewing brands such as High Master, Roller Coaster, No. 18 and Taros, and building a docking and exchange platform for the upstream and downstream supply and demand chains of the beer industry.
"With this beer machine, you can drink the perfect beer from your home," said Ma Yunying, marketing director of Talos Great China, "and this beer machine only sells for more than 1800 yuan, which is cheaper than a brand coffee machine." According to reports, this is the product space barrel developed by Talos, which is an innovative product that leads to change.
Craft beer carnival, various models of Taros draft beer machines
Ma Yunying introduced that conventional beer barrels must use food-grade carbon dioxide injected into the barrel, so that the barrel is pressurized out of the wine, and the injection of carbon dioxide affects the original taste of the beer; and the space barrel is a double-layer barrel blown and formed by a layer of explosion-proof and a layer of high barrier PET material, and the barrel uses sterile vacuum technology to set up a food-grade environmentally friendly aluminum bag. When extruding the wine, the air enters the outside of the wine storage aluminum bag, and is not in direct contact with the beer, so there is no need to use food-grade carbon dioxide, nor does it affect the taste of the beer, just use a small air compression pump or a manual pump to squeeze the wine storage bag out of the wine.
"We all know that drinking is difficult to clean happily, the traditional beer machine to ask a professional to clean takes two or three hours, and the cleaning cost is high; and our product, designed to use a pipe out of the wine, after use, only need to replace the pipe out of the wine, the cost is only two or three yuan, to solve the huge cleaning burden." Ma Yunying said.
In addition, at the craft beer carnival site, citizens and tourists can also experience the intelligent unmanned wine vending machine, DIY filling customization, understand the brewing process of craft beer, and can customize their own craft beer through the "9+" C2M beer customization service platform.
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"It tastes pure, and it feels so refreshing to drink craft beer." At the event site, Mr. Smith from Germany said that after he learned about the craft beer carnival through the circle of friends, he asked a few friends to experience various flavors of craft beer, and Smith also told reporters that at the scene he met a haoshuang friend from Harbin, Mr. Li.
Craft Beer Carnival, craft beer booth
"I came here alone, I came here to taste all kinds of craft brews, but I didn't expect to meet a German friend here," Mr. Li told reporters, "We both met at the stall of Lallemand craft brewing, we are craft brewing enthusiasts, it just so happens that he will Chinese, he has become a wine friend." ”
The person in charge of the Lallemand craft brewing booth said, "We are a Canadian brand craft brew, our self-developed yeast can brew 10 tons of beer, thanks to Qingdao for providing such a platform, so that drinkers across the country can come here to experience different craft beers." "Subsequently, Smith and Mr. Li and their party of four tasted more than ten craft beers in turn, and each spent more than 200 yuan on the spot." It was so convivial, the sea and the beer, and the platform and the event were fantastic. Mr Smith said.
Craft Beer Carnival, beer booth from Quebec, Canada
Cao Xiaowen said that in order to allow citizens and tourists to enjoy a variety of craft beers, the craft beer carnival launched the "drink 99 glasses of craft beer" activity on the spot, the challengers drank 99 craft beers in 2 hours, and the successful people will have a mysterious gift package. At the same time, the launch of drinking marathons, cup races, beer baseball and other exciting games, let people drink and play happily.
The reporter also learned that during the Beer Festival, the craft beer carnival will also carry out industry brand promotion meetings and ""once" to drink craft beer sharing meetings, as well as Germany, the United States, Canada, Belgium, Denmark, the Netherlands, New Zealand, Spain, the United Kingdom, Austria, Sri Lanka and other more than ten countries of the hundreds of brand promotion and tasting meetings, there will be 2 brand launches every day, not only allowing citizens and tourists to enjoy the taste of domestic and foreign craft beer brands. It will also provide a platform and channel for cooperation and communication for domestic and foreign craft brewing product manufacturers.
Craft Beer Carnival, German-style wheat craft beer