Enjoy the multinational characteristics, beer style street open street

On the afternoon of July 19th, the International Beer Festival Alliance Beer Style Block, jointly established by the members of the International Beer Festival Alliance Cooperation Mechanism, opened in The Golden Beach Beer City. The Beer Style Block will host the October Festival Week in Munich, Germany, the Denver Beer Festival Week in the United States, and the Oktoberfest Week in Toronto, Canada, where visitors can experience the atmosphere of the internationally renowned Oktoberfest.

The reporter saw on the east side of the Qingxi Golden Beer Tent that the beer style block was decorated with the relevant elements of the October Festival in Munich, Germany, the Denver Beer Festival in the United States, and the Oktoberfest in Toronto, Canada, and the blue and white grid, blue and yellow blocks, maple leaf color grid diagrams, etc. were integrated, and the flags of the Three Kingdoms Beer Festival were also displayed in the wind, creating a strong festive atmosphere. The Beer Style Block will showcase the special beer, food, cultural performances and special products of the Three Countries Beer Festival, and visitors can taste the special beers and foods of Germany, the United States and Canada in the Beer Style Block.

This week, the Beer District will be the first to host the October Festival Week in Munich, Germany. "The Oktoberfest in Germany, which began in 1810, is arguably the oldest and most famous oktoberfest in the world, and is held in Munich, the capital of Bavaria. Qingdao and Bazhou have a deep friendship and cooperation in many fields, and hope that the two sides will carry out more in-depth exchanges and cooperation in the field of beer. Man Li, chief representative of the Bavarian State China Representative Office in Germany, said that during the October Festival week in Munich, Germany, they specially invited two Bavarian beer brands to participate in the event and welcomed citizens and tourists to the No. 11 tent to taste.

In the next two weeks, the Denver Beer Festival Week in the United States and the Toronto Beer Festival Week in Canada will also be held successively. At that time, citizens and tourists can taste authentic American and Canadian cuisine, and drink moosehead beer produced by Canada's oldest independent brewery.

It is reported that the international beer festival alliance cooperation mechanism is initiated by the Qingdao International Beer Festival and jointly established by famous beer festivals such as Munich in Germany, Denver in the United States, and Toronto in Canada, which aims to actively carry out the exchange of beer festival experience, promote mutual learning and research on beer culture in various countries, and carry out multi-field and multi-element cooperation in the beer festival industry. The Beer Style Block is a useful exploration of the cooperation mechanism of the International Beer Festival Alliance from concept to action, and will further promote the cooperation mechanism of the Alliance from indoor to outdoor, from meetings to festivals.

The Workshop Beer Committee of the China Liquor Industry Association was established

During the Beer Festival, the inaugural meeting of the Workshop Beer Committee of the China Liquor Industry Association and the 2021 China Workshop Beer Development Forum were held in the Golden Beach Beer City in Qingdao West Coast New Area. Experts and practitioners from the workshop beer industry gathered together to discuss the most concerned topics in the current workshop beer industry.

He Yong, secretary general of the China Liquor Industry Association and chairman of the Beer Branch, said that he hopes to take the establishment of the workshop beer committee as an opportunity to strengthen the leading role of the association in the industry, provide more efficient services for the workshop beer enterprises, promote the formation of a synergy in the workshop beer industry, and contribute to the standardized and stable development of the workshop beer industry.

At the 2021 China Workshop Beer Development Forum, workshop beer industry experts and practitioners discussed the pain points and difficulties in the workshop beer industry, studied the future development direction of workshop beer, and promoted the continuous innovation of China's beer category advantage culture. Liu Shuwu, chairman of Qingdao Huangdao Development (Group) Co., Ltd., said that the Qingdao International Beer Festival will continue to adhere to the principle of "beer as the medium and culture as the soul", and accelerate the construction of Qingdao West Coast New Area into an internationally renowned and famous "beer city" under the guidance of the China Liquor Industry Association.

Craft Beer Carnival:

99 taps flow out different craft beers every day

At a time when people are increasingly pursuing individuality, craft beer is becoming more and more popular with its diverse taste. During this year's Beer Festival, a large number of craft beers gathered in Golden Beach Beer City, which will bring a richer beer experience to citizens and tourists.

At Tent 11 of Golden Beach Beer City, the single craft brewing wall in the craft beer free drink exhibition area attracts many tourists to linger here. The reporter saw that the 99 taps on the wall were lined up, and each dragon head could play a cup of craft beer with a unique taste, desert camel, mung bean beer, coconut pineapple sour wheat... Let the beer lovers be hooked.

During the 31st Qingdao International Beer Festival, the Qingdao International Beer Products Fair Craft Beer Carnival was held at No. 11 Tent of Golden Beach Beer City. Cao Xiaowen, head of the No. 11 tent, introduced that the craft beer free drink exhibition area exhibited nearly 1,000 products from 30 brands in 16 countries, such as Raspberry Apple Sidder, Didu Haiyan Guspo Beer, Nanjing Black Lager, Bird Island New China IPA, Convex Golden Pilson, and Such as Qingsi Shitao. "During the Oktoberfest, the craft beer that comes out of the tap every day has a different taste, and visitors can enjoy it."

It is reported that the craft beer carnival exhibits the whole industrial chain of craft beer covering raw materials, equipment, packaging, logistics, technical services, etc., and gathers more than 100 leading brands of craft beer such as first-line craft beer brands such as high masters, roller coasters, No. 18 and Talos, to build a docking and exchange platform for the upstream and downstream supply and demand chains of the beer industry. During this period, hundreds of brands from more than ten countries will hold special promotion and tasting meetings to provide a platform for cooperation and communication for domestic and foreign craft brewing product manufacturers.

Beer Culture Fashion Show:

66 costumes show the charm of beer culture

At the Oktoberfest, there is not only beer and food, but also costumes. During the Beer Festival, the 31st Qingdao International Beer Festival Beer Culture Fashion Show is staged every day, showing the charm of beer culture with clothing, colliding beer culture with fashion and novelty, and highlighting the free and inclusive artistic and cultural attitude of the Beer Festival.

At the opening show of the beer culture fashion show, Chen Wen, designer of the Golden Dome Award, Lu Xianren, a well-known Internet celebrity, and other big celebrities brought a different catwalk to the audience by displaying the creative clothing of beer culture with great characteristics. At the opening show, a total of 66 sets of costumes were exhibited in four series: beer culture creativity, beer culture national tide, beer culture fashion, and beer girl. Among them, the beer culture creative series conveys the new attitude of beer culture with innovative ideas; the beer culture national tide series uses aesthetics to reorganize traditional culture and beer culture to create a new definition of beer culture; the beer culture fashion series uses the glittering light of the sea of flowers to show the "Colorful Beer Festival" under the prosperity; the beer girl series presents the aesthetics and classics, culture and inheritance, brand and beer's colorful culture, integrates the theme characteristics of "flower sea, lantern hui", and outlines the festive atmosphere of the colorful music.

It is reported that the beer culture fashion show will last until August 7, and will hold four activity sections: the opening show, the flower sea lantern show, the creative cultural activities, and the closing show. "In order to give everyone a more comprehensive understanding of beer culture, last year's Beer Festival we held the first beer culture fashion show, the presentation was very good. This year, we hope that through such a display, everyone can further feel the organic combination of traditional Chinese culture and beer culture, make this beer feast of the national carnival more fashionable, and also hope that the public will feel a different beer culture through in-depth experience and interaction. The relevant person in charge of Huangfa Group said.

This edition is written by Qingdao Daily/Guanhai News reporter Wang Kai and Li Deyin

Source: Qingdao Daily