"Double 11" consumption trap to see in advance, not afraid of the "routine" of merchants deep

At 8:00 p.m. on October 20, Tmall and Jingdong officially opened pre-sale, which means that the double 11 shopping season ushered in the thirteenth "consumption carnival". On the other hand, the State Administration for Market Regulation said in the "Reply to Recommendation No. 6187 of the Fourth Session of the 13th National People's Congress" on October 9 that administrative guidance was carried out around important time nodes such as "Double Eleven" and important goods and services related to people's livelihood, and the main responsibilities of the platform were consolidated.

In order to let consumers avoid the impact of various "preferential" activities of merchants as much as possible, forgetting that "it is cool to place a single time, it is difficult to protect rights", the third-party research institute Network Economic and Social E-commerce Research Center recently issued ten consumer trap warnings around some characteristics of this year's "Double Eleven" e-commerce promotion. The new express reporter excerpt is as follows, I hope that everyone can also prevent it when they are crazy "buying, buying and buying" and avoiding "entering the pit".

■ New Express reporter Zheng Zhihui

1 Pre-sale "deposit" should be vigilant

Nowadays, the gameplay of major e-commerce platforms is constantly upgraded, and some merchants pay the deposit in advance through the activity of directly reducing the prepayment deposit, and if the final payment is not paid, the deposit is not refunded. Some consumers do not understand this enough, so shopping festivals are often accompanied by deposit disputes.

● Consumption reminders

Ma Kainong, a lawyer at Zhejiang Zeda Law Firm, said that the pre-sale usually requires two payments, the head and the tail, and many merchants mark that if they do not pay the balance, the head payment that has been paid refuses to be returned, which may infringe on the legitimate rights and interests of consumers, if the operators in the platform do not have any losses, the head payment they have received may constitute unjust enrichment, and consumers can ask for return.

In view of the merchants playing the word game of "no refund of deposit" and "non-refund of deposit", the relevant person in charge of the Department of Network Supervision of the State Administration for Industry and Commerce has said that the clause of changing the deposit to a deposit and proposing that this deposit is not a non-refundable deposit belongs to the merchant playing the edge ball, and the "deposit is not refunded" is still an overlord clause, which will be investigated and dealt with in accordance with the "Measures for the Supervision and Handling of Contract Violations". Therefore, in practice, if the merchant stipulates the clause of "no refund of deposit", it may be subject to administrative penalties.

2 Merchants" "preferential" routine deep

According to the nature of the goods, different types of goods can use different full discounts, there may be "300-30", "200-20" and other full discounts, and various types of discounts are measured separately and cannot be exchanged. Consumers should pay attention to the types of platform offers when shopping online, and whether the platform offers can be used together with merchant offers and other types of offers, so as to protect their rights and interests to the greatest extent possible.

As a form of shopping, grouping and second sale still exist in large and small orders. The price of the group is often lower than the general sales price, resulting in impulsive consumption by consumers. The second sale, through a short time and low price, makes consumers lose the space to think, so as to rush to place orders.

In addition to activities such as full reduction and second kill, some merchants will also launch special price limits, consumption cashbacks and other activities, such as the product page shows that the special price of goods is limited to 50 pieces, and the top 50 users who place orders contact customer service to cash back after signing, but in fact, after the consumer signs for receipt, the merchant refuses to cashback on the grounds that the upper limit has been reached.

Mr. Li Min, a senior partner at Shanghai Hansheng Law Firm, said that he should first understand the preferential rules before consuming, so as not to affect the consumer experience due to unclear rules. Try to choose a shopping platform with perfect rules and a well-qualified and reputable business to shop, even if the merchant is not willing to cooperate with the after-sales service, the platform will provide basic protection for consumers. In addition, you can also contact the local Consumer Council organization or call 12315 to reflect the situation.

In addition, Ma Kainong said that merchants who "pay first and then return" often promise to give preferential prices for shopping in the first few hours, but they are not directly discounted at the time of purchase, but refunded after the transaction. Most merchants will keep their promises and refund according to the payment time, but some merchants will modify the page after the event and deny it. It is recommended that consumers take screenshots or record screens in advance, save the preferential policies of the relevant activity pages, and then place orders for shopping.

3 Live streaming with more slot points

Live streaming has now become the hottest consumer channel, especially "Double Eleven". However, behind the fiery phenomenon, live shopping rollover incidents occur frequently, and problems such as incorrect goods, difficulty in ensuring the quality of goods, the emergence of counterfeit and shoddy products in an endless stream, and exaggerated performance of goods have become the most popular things for consumers to complain and protect their rights.

In this regard, Ma Kainong said that due to the immediacy of live broadcasting, there may be situations such as the advertising description of the live broadcast not in line with the actual situation, the goods actually received by the consumer and the goods explained by the anchor are not on the right board, etc. In addition, live shopping also involves difficulty in returning and replacing goods, and after-sales is not timely. Consumers should be rationally screened, do not impulsive consumption, check the ratings of the next store and the evaluation of goods before shopping, which can avoid consumers from being "pitted" to the greatest extent.

4 Be wary of goods for "e-commerce exclusive supply"

The same product, online is much cheaper than offline, take a closer look, the original quality, service greatly reduced "e-commerce exclusive supply", how can not make consumers angry.

In terms of product quality, "e-commerce exclusive" products and products sold in physical stores seem to be exactly the same, and a closer look will find that there are differences in color, interior equipment or some functions. In fact, "e-commerce exclusive" goods are generally lower-priced and slightly inferior-quality goods. "E-commerce exclusive" goods are generally in clothing, electrical appliances, shoes and hats, bags and other categories, consumers should polish their eyes.

5 Consumer finance has no hint of high interest rates

In order to stimulate consumption during the promotion period, e-commerce companies have launched "open account services" similar to credit cards, and many platforms have given more preferential treatment to encourage consumers to use consumer finance payments. The consumer financial services of most e-commerce platforms are divided into interest-free services for one-time repayment and handling fee services for installment payments, and most of them indicate the specific repayment amount.

Consumers need to understand that any "open account service" needs to be repaid, and there are large differences in the installment fees of consumer financial services on different platforms. Some platforms do not even clearly indicate the specific repayment amount, and the high handling fee when repaying the loan surprises consumers. In addition, opening and using consumer financial services on multiple platforms can easily cause forgetting to repay and affecting personal credit.

Edit: Zhiyang

Source: Golden Sheep Network - New Express