October 6, 2021, Beijing time, is the tenth anniversary of the death of Apple founder Steve Jobs. "Fruit fans" and digital enthusiasts around the world usually miss their "Joe Helper" on this day of the year.
Among them, the "call to Qiao Gang" activity forwarded by the leading domestic second-hand trading platform has attracted a large number of netizens. The event is presented in H5. After netizens enter the H5 page, the 4 classic second-hand mobile phones that appear on the interface are provided by transfer, including iPhone4, Nokia and other popular mobile phone models ten years ago, as well as the best-selling Xiaomi 6 in domestic mobile phones and Huawei mobile phones equipped with Hongmeng system, which users can freely choose according to their preferences.
As soon as the event was launched, it attracted a large number of netizens to participate. After ten years, netizens once again heard Jobs's familiar voice. They actively "called" Joe's helpers, including many well-known big Vs in the technology circle and the digital mobile phone circle. According to the screenshots of the "call" posted by netizens, the topics that everyone chatted with "Joe Helper" were very rich.
In the "phone", Qiao Gang is extremely optimistic about China's scientific and technological development prospects, he praised the development speed of "China's 5G", and believed that the Hongmeng system is a substantial breakthrough. For the "own products", Qiao Gang was ruthless, and for the "bangs screen" and "bath bully" cameras that were criticized by netizens for the iPhone, he also made a sharp spit, saying that he could not even look at himself.
In addition, Joe also expressed his views on many global hot events such as the new crown epidemic. He believes that "China's ability to cope is worth learning from other countries." When talking about hot topics such as "inner volume" and "lying flat", Jobs encouraged young people to "live a short life and pursue their enthusiasm", and many people said that they were inspired by idols and invariably posted their call records and chat topics with Jobs.
It is worth mentioning that the "Jobs" AI launched by the turn not only truly restores Jobs's voice, but even reproduces Jobs's way of thinking.
The campaign of "Calling Joe's Gang" is also an exploration and attempt in terms of turnaround, and this step is a step along the established "user first" values, as well as a step of innovation and pioneering. In the future, there will be more meaningful attempts and innovations in the turnaround.
Before the emergence of the transfer, product non-standardization, trading and after-sales insecurity were the biggest pain points in the second-hand trading industry. Coupled with the asymmetry and mixed information between buyers and sellers, many consumers are deceived in second-hand mobile phone transactions. If someone wants to buy a second-hand mobile phone, he needs to understand a lot of mobile phone expertise, so that it is possible to be pulled everywhere in the electronic city, crowded with backpackers In Huaqiang North, or in the same city forum in the authenticity of the suspicious post, after careful selection, careful screening and other efforts, the real realization of spending less money to buy a good mobile phone, and, buying and leaving, no return and replacement.
In order to change the chaos of the industry, it has innovatively subverted the business model, taking the lead in launching 66 quality inspections, 7 days of no-reason returns, one-year warranty and other services, realizing the information transparency, product standardization and transaction and after-sales guarantee of second-hand mobile phone transactions. With the help of the "Give Jobs a Call" campaign, the respect and nostalgia for the outstanding people who have made great contributions to the history of mobile phone development are also respect for the innovative spirit of the mobile phone industry.
At the same time, The turn is also holding the spirit of innovation and subversion in doing second-hand mobile phone transactions. Would you like to give Jobs a call on the Transfer App today?