Chapter 1: Introduction
Chapter 2: Dynamic Climbing
1, the establishment of a breakthrough enterprise is not in how to choose the right industry, but in how to act in the face of opportunities.
2, the development of the enterprise is also crucial to attract and retain the best employees. For employees, the development of the enterprise means the opportunity for promotion, which means more exciting new challenges.
3. The breakthrough is not exactly a bold strategic leap, but more of a painstaking initiative to climb from a "foothold" to a higher "foothold". It is necessary to quickly improve the ability of enterprises to control development, but also to quickly improve their ability to obtain income.
3, many breakthrough companies started in the market that experts at that time considered unattractive, breakthrough companies are nothing more than three categories:
In hot markets and managed to dominate those hot markets.
In a dormant market but devoid of ways to revitalize the entire industry.
In a stalled or dead market but devoid of ways to transition to a more attractive market.
Chapter 3 Crowning a Company
1) "Coronation of a company" means that leaders serve their own companies rather than the company serves them.
2, the secret of "crowning the company": first of all, "crown the customer"; aim at the height; avoid the appearance of luxury; from the commander to the coach; do not let loyalty become a burden; encourage "disorderly communication"; mobilize people's enthusiasm; the need for the participation of the entire company.
3) If leaders can't adjust to the development of the business, the strengths that make entrepreneurial leaders successful in the early stages may become weaknesses. The definition of leadership changes as the company grows. In the early days, managers focused all their efforts on running the business; as the company grew, leaders had to develop their own coaching and strategic skills.
4) Entrepreneurial leaders can't keep up with the company, usually not because of their shortcomings, but because they overplay their strengths. Their strong drive, ability to cope with multiple aspects, and the ability to quickly change direction are important for early development, but they can become weaknesses on a larger stage.