Peninsula all-media reporter Huang Jingfei
"Last year, a 3.3-point "Xibao" made people suspect that they had not seen Yishu. This year, a 5.8-point "First Burning Incense" makes people suspect that they have not seen Zhang Ailing. "In a round of "earthy love talk" marketing released in the "first incense", box office word of mouth double flutter street, 5 days box office less than 30 million, but rely on netizens a variety of spit "out of the circle", October 26, a "where is the first incense problem" Weibo topic once again sent director Xu Anhua's new film to the hot search. Zhang Ailing's original work can be called a "national-level" IP, the director, screenwriter, cinematography, soundtrack, and starring are all "big names" in the industry, what is the problem?
The theme is off topic
Reducing desolate humanity to "painful love"
"Please find out the musty green copper incense burner that you have inherited, light a pot of agarwood crumbs, and listen to me tell me a story of pre-war Hong Kong." The film version of "First Burning Incense" is adapted from "Agarwood Crumbs • First Burning Incense", directed by Hong Kong's most famous female director Hui Anhua, written by the well-known contemporary writer Wang Anyi, award-winning gold medal photographer Du Kefeng photography, And Japanese temple music master Ryuichi Sakamoto soundtrack, such a "top configuration" is highly anticipated by fans and fans, and the literary and art circles have long been boiling.
Many people say that the actor "First Incense" is a failure of the film version and does not respect the original work? On the contrary, the director and screenwriter have great respect for the original work, although many of the classic plots and lines in the original work are presented one by one, but the "taste" is completely wrong.
"Agarwood Crumbs • The First Incense" tells a story of the cold under the shadow of the clothes, telling Ge Weilong to face material desires and lusts, soberly degenerate and sink, but it is difficult to control himself, as if on the gambling table of fate, it seems that every one of them has won, but in fact it is a loss. Such a theme actually has a strong sense of reality in the present, which can make the audience empathize. But in the first act of the film, when Ge Weilong walks up to his aunt's villa on the mountain, he begins to deviate. It reduces a story about desolate human nature to "painful" love, about "the pain of love but not being able to", and makes the theme simple and feeble-minded. In fact, the love between Ge Weilong and Ge Qiqiqiao is not the theme of the novel, it is only a catalyst for Ge Weilong's fall.
Of course, the change of the film version can be separated from the original work, but the theme of the original work is relatively complex, coupled with the story of expressing "the subtle nature of human nature", it is logical and reasonable, and it is appropriate, although the theme of the adaptation is the opposite of the core of the original work, and with such a story, it is particularly abrupt and embarrassing, not to mention the conflict and coolness of the general love drama.
Just by virtue of a few earthy love words, Ge Weilong inexplicably fell in love with Qiao Qiqiao, and put his arms around Peng Yuyan to confess "Marry me, love me" is even more confusing; the film spent more than half an hour drawing snakes to add to the trivial and unbearable revelation of Ge Weilong's marriage to Ge Weilong and Qiao Qiqiao, becoming an "eight-o'clock file" plot that is not huge and detailed; the final plot, the two went shopping together during the New Year and met british soldiers to buy women, Ge Weilong said: "What is the difference between me and them?" They were a last resort, I was voluntary. The New Year's fireworks rose and exploded, which was originally very "in line with the original work", but it was very qiongyao and added a plot of shouting "I love you" to the window, so that the audience immediately "broke the defense".
"The First Incense" has its brilliance, and every shot is very textured, but the music Sakamoto Ryuichi, the photography Du Kefeng, the costume and Tian Huimei and other industry experts put on the film no matter how gorgeous, they can't hide the thin characters of the film and the hollow core of the story. The literary and pragmatic Xu Anhua can shoot "Day and Night in Tin Shui Wai", "Sister Tao", "When is the Bright Moon", "Golden Age", even if there are many imperfections, "The Age of Allure" and "Half Life" still present different flavors, but they cannot control "The First Burning Incense". Only Ang Lee can put Zhang Ailing's novel
Actors are not posted
Shoko and Tiger Girl's "First Furnace Steel"
"The first furnace steel of "Camel Xiangzi", Peng Yuyan played Xiangzi, Ma Sichun played tiger girl, the casting was appropriate, the male and female actors were very strong", "Today's happiness is given by "First Furnace Steel", "Peng Yuyan is indeed very much like the waiter of Haidilao when pouring champagne", "The scene of the aunt and niece in the same frame is too tragic, Ma Sichun has a big waist and a round tiger's back, Peng Yuyan is like a coal digger who works hard" "I feel that they are not flirting, but Peng Yuyan is talking to Ma Sichun about the personal training arrangement plan"... "The first incense" The actors who caused the most complaints, Peng Yuyan and Ma Sichun, one in the performance of "I Am in Kenting Weather", one returned to "Left Ear", there is no one in Hong Kong.
"First Incense" has won a lot of controversy in terms of casting, and these negative voices have almost overwhelmed the market and the public's attention to the content of the film. When the cast was first officially announced, Ma Sichun played Ge Weilong and Peng Yuyan played Qiao Qiqiao, which was criticized by most Zhang Fans for not being in line with it. For the actors, it is not the problem of beauty, ugliness, fat and thinness, but that they are completely "not attached" to the original form god. In the film, when Zhou Jijie said that a mixed-race boy like Qiao Qiqiao, no matter how good it is, it is also a little gloomy, and it is also a little bit of a, Peng Yuyan, who shows his muscular biceps and smiles brighter than the Sunshine of Kenting August, comes in, and plays the flirt too greasy.
In the original work, Ge Weilong is petite and has a "small puff face", ma Sichun's "shape is not similar" in the movie is further enlarged, and the design style of master Andada Emi is not too Hong Kong, and more importantly, it is not suitable for Ma Sichun's appearance. The whole movie seems to have spent a lot of money, but it seems that it has not cost money.
On the one hand, the script's portrayal of Ge Weilong deviates from the novel, and Ge Weilong has become a complete love brain, silly and sweet, and even said such a line as "love is humble". On the other hand, Ma Sichun's grasp of the role is biased, and her performance in "The First Burning Incense" is innocent, stubborn and sad, more like a mash-up of "July and Ansheng" and "About Winter".
Yu Feihong's aunt, although beautiful enough, but not belongs to the "Mrs. Liang" style, only Fan Wei played by Situ Xie played the most accurate, although the appearance does not conform to the "dry and thin" in the original work, but the god acting skills of the drama bone are just right to take this role, in front of him, Ma Sichun's jerkiness and force are more unobstructed.
Earthy marketing
Box office word-of-mouth further collapsed
"October 22, give love without a commemoration", "There are some very simple feelings, always pure", "Do everything, love a person", "Love has something, but does not ask for answers", "He is dating someone else, he looks happy, but it is not me who gives him happiness", "It is not difficult not to contact, it is not to miss it", "This autumn, there are waves, there is a breeze, only without you", "Love is painless and painful", "... Open the official account of "First Burning Incense" on the short video platform, and the youth literature style material of "Guo Jingming" flavor has attracted more fans and fans to complain: a look is that the collective has not read Zhang Ailing, and it is estimated that Xu Anhua knows and does not agree.
What makes many viewers stunned is that "earthy love words", "love chicken soup text", "pain literature style", etc., these styles that are far from Zhang Ailing's style, are actually the main style of marketing in the movie "First Burning Incense". The film's sinking "emotional" publicity strategy did not add points to word-of-mouth and box office, but brought more negativity and harm.
The controversy encountered by "First Incense" in terms of marketing publicity is very similar to "The Last Night on Earth". "The Last Night of the Earth" played the romantic slogan of "a kiss for the New Year", which attracted a large sinking market audience group for this literary and artistic film with Bi Gan's personal style, and the "dislocated" audience who "couldn't understand" poured cold water on the reputation of the film.
Whether it is the original author Zhang Ailing, or the director Xu Anhua, it is very clear that the tone for the announcement of this film is: this is a niche circle film with outstanding literary and artistic temperament, and the audience is more inclined to the fan and book fans, and there is a layer of estrangement between the content itself and the general public. The film's "sinking" earthy style marketing directly lowered its taste, and in the poor performance of the box office, it led to the further collapse of word-of-mouth, and the publicity could not control the fate of the film, but should respect the content of the film itself.