Young "smart people" carry hot blood, what is hot to do, but it seems that the sum and the wind pass by, entangled at night can not sleep; saved enough 190,000 start-up funds, "axis" guys decided to return to their hometown to start a business express, but how to pry the concept of life in the ancient village, there is no excellent solution for the time being; three years away from the world, at first only want to challenge the authority of their father's rebels have become "idiots" of coffee cultivation, but where is the destination of dreams, there is no answer - Wei Jinbei, Peng Xiubing, Li Shaoqun, a small glimpse of contemporary Chinese youth, With their agility, sincerity and persistence, complementing each other and supporting each other, they embarked on the road of entrepreneurship on the big screen.
The last movie released in the National Day file, "Arriving Home at One Point", is full of youthful atmosphere. It is not only the youngest work in the file period: director Xu Hongyu is a post-80s generation, the average age of Liu Haoran, Peng Yuchang and Yin Fang is only 27 years old; it is also the most youthful work: the e-commerce dream, the express delivery dream, and the coffee dream of the three protagonists are all footnotes of contemporary life, and the theme of e-commerce poverty alleviation and rural change is also a fresh attempt of Chinese films with a funny youth style.
Four days after its release, the film broke through 80 million yuan at the box office, and the story of big feelings and small incisions won a good reputation. The pain of reality alternates with idealism, and the brisk narration pokes at the simple entrepreneurial concept of many contemporary youth.
"The road of your hometown is at your disposal" - returning to your hometown has become the current entrepreneurial prominent stream
"Arriving Home at One O'Clock" buried an Easter egg, and three entrepreneurial young people made a little joke about "Chinese Partner". Six years ago, director Chen Kexin and screenwriter Zhang Ji partnered, and "The Outside World" was regarded as the entrepreneurial choice of young people at that time. Six years later, the story structure is still a three-person entrepreneurial group, Chen Kexin's role has changed from director to producer, and the core of the story has undergone a qualitative change - returning, returning home, has become a prominent entrepreneurial stream.
At the beginning of the three-person entrepreneurship, Wei Jinbei longed for success in the secular sense, Li Shaoqun begged for his father's approval, and Peng Xiubing, who looked the most "stupid", had a big ideal. Young and middle-aged people in small villages in Yunnan flock to the city to seek opportunities to change their destiny, leaving behind young and old women and children. Witnessing his hometown become an "empty hometown", Peng Xiubing wants to inject vitality into his hometown with e-commerce + express delivery, so that young people can break into the world at the doorstep of their homes, so that the elderly will no longer stay behind, and let children grow up around their parents. Young people are sincere for their hometown, vowing to "solve the last 20 kilometers of road from the city to the countryside", so Wei Jinbei, who understands e-commerce, and Li Shaoqun, who grows coffee, just happen to become the upper and lower ends of the industrial chain, and the rural entrepreneurship road has begun to dawn.
Entering the ancient village, the entrepreneurial trio popularized the concept of online shopping, adapted to rural feelings, looked for a suitable "tinder", and then persuaded the villagers to switch from planting tea trees to planting coffee beans, the clues of the movie are clear and straightforward. In the eyes of scholars, this expression is a fresh expression of contemporary Chinese rural images. Zhou Xing, vice president of the China Film Critics Association and professor at Beijing Normal University, said: "'Home at One Point' uses express delivery, e-commerce and the Internet to unfold the reality of the trend of the times going deep into the countryside, showing China's current social appearance, which is the image display of the film close to reality. "Arriving home at one point, convenient for you and me" is not just the character lines in the movie, but the reality of many villages; "returning to the hometown to start a business" is not just a vision depicted on the big screen, but a trend at the right time.
At the end of the movie, the line "The road to your hometown is at your disposal" soothes the heart of how many "want to go home to see" in front of the big screen. Big cities have endless outlets, small villages also have fertile soil to be developed, a courier sighed after a special screening, "Going home and struggling is the most beautiful ideal now."
"Whether there is a taste of distant mountains and woods" - the original heart, is the real other side of the dream
In the first half of the story, the entrepreneurship of young people carries a certain "cool feeling". Wei Jinbei from the city is familiar with the Internet and has the imagination to connect with the world; Peng Xiubing, who is bent on changing his hometown, believes in the traditional nostalgia and people's hearts, and has a grateful heart that resolutely returns to his hometown; Li Shaoqun, who has figured out Pu'er coffee, represents a new generation of creative spirit that does not take the old concept as the criterion. With such and such young people coming together, the rebirth of the ancient village has become inevitable.
But the screenwriters did not intend to declare the success of the business, and the biggest crisis occurred in the conflict of values between the three people. Pu'er coffee in the small village is famous in the world, and large distributors are moved by the wind and invest heavily in acquisitions, and the picture is that "there is no more Pu'er coffee in the world" to compete with it. 2 million yuan per person, people who have been chasing the wind only want to "succeed once", and the "idiots" who regard coffee as the ideal categorically veto it, because the coffee in this land has a unique "taste of distant mountains and forests". Neither could convince each other, and the partners shot and scattered. As a result, the ambition of "Arriving Home at One Point" is also revealed, and while depicting the road to rural revitalization in China, it also wants to explore the success and values of contemporary youth.
The people of "North Drift" return to the metropolis, but countless times dream of the peaceful abundance of sleeping in the woods. Choosing the right thing or the easy thing? The answer to this question is not so much that the psychologist follows the rules and temptations, but rather that the simplicity and firmness of the distant mountains and forests are the forces that really lead him back to the ancient village. As for Li Shaoqun, who is hidden in the deep mountains, "small hidden in the wild, big hidden in the city", the success of young people retreating to the paradise will not be the final destination, with the original intention to come to the real world, a bigger stage, it has become an inevitable way to advance. Because of the live broadcast of e-commerce, the coffee in the small countryside has opened the way to reach the whole country and the world; and because of the recognition of the world, the Pu'er coffee produced in Guzhai has become the market model of Chinese coffee. When the well-informed coffee merchants in the audience raise a glass together and feel the "whether there is a taste of distant mountains and forests", the film makes such a footnote for success - the original heart is the real other side of the dream.
Of course, the film also buries many intergenerational, traditional and modern thinking threads that are worth expanding. For example, at the end of the film, Grandma, who had lost the original bazaar, also took out the payment QR code, and the old and new alternated seamlessly between haha and laughed. In fact, the reality goes faster, and the replacement of old and new is not a perfect solution for Alipay. For example, the film has an English name "Coffee or tea", coffee and tea, borrowing traditional and fresh, but also Western and Oriental. Coffee and tea can be produced from a piece of soil, and this recognition also coincides with the young entrepreneurial concept of the era of a community with a shared future for mankind.
Author: Wen Wei Po Chief Reporter Wang Yan Editor: Fan Jing