More than 1600 people, not a complete family. Many offspring go outside to work, pretending to be doing well outside, but in fact they don't see their relatives all year round. Starting a business in the village, everyone can return to their original home, and none of them have to go out to make a living. - The movie "Arriving Home at One O'Clock".
The movie "Arriving Home at One Point" mainly tells the entrepreneurial road of three frustrated young people from the city to the countryside, and is also a poverty alleviation light comedy with the characteristics of the times.
Wei Jinbei, a sleepless youth who has failed to start a business many times in the city, lost his way in the city, has no belonging, and wants to find short-sightedness.
Peng Xiubing, an optimistic young man from a remote mountainous area in Yunnan who came to Beijing to seek a living.
Li Shaoqun, a rebellious teenager who insisted on idealism for his dreams and was judged by the villagers to be a "social death".
The encounter of three people and the success of entrepreneurship foreshadow the bumpy process of most young people from scratch.
When Wei Jinbei failed to start his fourth business, long-term anxiety caused him to lose confidence in life and was about to give up his life, he met peng Xiubing, a courier who changed his life, and then the two returned to Yunnan together to start a new entrepreneurial journey.
Peng Xiubing, who wanted to open a courier company, made himself a medium, helped villagers shop online, and revitalized his own express delivery station. However, because of the unequal information and the business of acquaintances, the express station lost a complete loss. Just when the two were confused again, they met Li Shaoqun, who was "killed".
Li Shaoqun is one of the first young people to return to his hometown, and his biggest dream is to grow coffee that satisfies himself, hoping to lead the villagers out of poverty and become rich through coffee. However, his idea was strongly opposed by his father.
In the eyes of the older generation, this place in Pu'er, Yunnan, has been growing tea for generations, and it is tea that feeds them, no matter how hard life is, they cannot give up planting tea.
In the face of everyone's opposition, Li Shaoqun cut down two acres of tea gardens in houshan and planted more than 700 coffee trees. This practice of his, in the eyes of the old father, is tantamount to deceiving the teacher and destroying the ancestors, so he broke off the father-son relationship and allowed Li Shaoqun to fend for himself in the back mountain alone.
Three young people who had seen the world in the city and had no belonging returned to the poor and backward countryside and set off an entrepreneurial storm.
The villagers who originally relied on planting tea have lost confidence in the annual income of 500 yuan in tea planting, in order to live, the young people in the village have gone out to work, and those who stay in the village are some old and weak women and children
In the eyes of the villagers who could not see hope, the entrepreneurial dream of the three young people brought a dawn to this backward village.
The villagers agreed to grow coffee, not believing that coffee would bring them profits, but believing that this group of young people could have a better way to lead everyone out of poverty and become rich.
Planting coffee not only realized Li Shaoqun's coffee dream, but also realized Peng Xiubing's express delivery dream, and also realized Wei Jinbei's e-commerce dream.
However, success has never been a smooth sailing, yunnan coffee after a small reputation, by the well-known coffee distributors, and attempted to bid 6 million to buy it, packaged into imported coffee.
Three young people, in the face of success at their fingertips, were struck down by the words of the acquirer.
She said: "The first feeling I came here is that there is no future at all here, the best coffee bean in the world, has been cultivated in Ethiopia for nearly a hundred years, and in this hundred years, we have been the most successful distributor." No matter how hard you try, you will not pose a threat to us.
Li Shaoqun understood in her words that their coffee is not worth their high-priced acquisition, they just want to spend 6 million yuan to make Yunnan coffee disappear completely, and even if Yunnan grows specialty coffee beans in the future, it will only be put into the packaging bag of imported coffee.
The distributors who looked down on Yunnan coffee continued: There is a division of labor in this world, you are farmers who are responsible for planting good land, we are businessmen, we are responsible for selling good things, and what kind of people do what kind of things.
Originally, she just looked down on the coffee in Yunnan, and even the farmers were looked down upon by her when this remark came out. But what she didn't understand was that although poor, the peasants were tough in their bones.
In the following 5 years, more than 1,000 villagers, under the leadership of three young people, produced specialty coffee beans, which not only sold well in China, but also won frequent awards in major international competitions, so that coffee lovers around the world fell in love with Yunnan specialty coffee.
The most photographed in the film is the back of the young man leaving, the lonely eyes of the old man, the smiling face of the child full of longing, and the coffee trees that spread over the mountains.
Wei Jinbei, a city drifter, went from a passerby to a long-term resident in Yunnan, relying not on income, but on the sense of honor and mission given to him by the times.
He also left Yunnan to return to the city because he could not see the future, and the reason that really made him make up his mind to grow coffee was a poignant sentence.
The waiter at the coffee shop took a cup of coffee and introduced: This is the best coffee sold in our shop, and the origin is Yunnan.
The customer on the other side said: Do you not often drink coffee, is Chinese coffee also coffee?
At this moment, he understood that Li Shaoqun insisted on not selling coffee to distributors, once sold, even if China produced the best coffee, it would be covered with imported packaging and sold to Chinese consumers at a high price, and Yunnan coffee would be difficult to have a head start.
In the end, the three young people were successful in their respective fields in the same land, Li Shaoqun's coffee was successfully out of the circle, Wei Jinbei's e-commerce made the coffee a big seller, and Peng Xiubing's courier successfully delivered all the coffee.
At the end of the film, when the three people stood on the podium, the host asked: Before you appeared, domestic coffee was in a downturn, and you used 5 years to not only expand production by 10 times, but still put specialty coffee at a high level, what is the most important reason?
Wei Jinbei only used 12 words to answer: Flowing water does not compete first, the contention is endless.
The simple 12 words not only express the original intention of growing coffee, but also a recognition of young people returning to their hometowns to start a business.
The film "Arriving Home at One Point" is a film that focuses on the rural areas of Yunnan and helps to get rid of poverty and become rich. The reason why it makes a deep impression is because it breaks the color of conventional rural misery, interprets "poverty alleviation" into "independent poverty alleviation", which is easier to affect the audience, render public emotions, and give people an optimistic and positive vision.
The moving and beautiful scenes in the film, the sunshine that soothes the soul and the friendship of the entrepreneurial trio not only make the audience extremely comfortable in the process of watching the movie, but also let more people understand the arduous process of China's Yunnan coffee and the international market.
Many people have commented that the movie "Arriving Home at One Point" is a funny drama, but it just brings laughter to the audience. But those who really look into it will find that this is not just a drama, but more elements are the poverty alleviation work and coffee publicity in Yunnan.
There is such a sentence in the play, which is very touching: people always choose between right and easy.
If you think about it, how many young people are willing to be an ordinary "hit worker" in the city, rather than returning to their hometowns to seek development. And these three young people, in order to sink their dreams and start a business, returned to the countryside in their own areas of expertise, not only realized their dreams, but also led their fellow villagers to get rid of poverty and become rich.
The spirit of the three of them is worth learning and learning, and the coffee in Yunnan is also worthy of our support. To a small extent, this is Yunnan coffee, to a large extent, this is our local Chinese product, if no one supports it, who can be expected to make it famous in the world?
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