The "Tracing the Origins" column is a large-scale TV documentary program. Through the form of location shooting, the craftsmanship of a big country is portrayed and the ingenuity is passed down to the world. Tell the story of the ingenuity of innovating traditional skills and inheriting the spirit of craftsmen. Let the quality product be respected and enjoy the market it deserves. Let the craftsmen with dreams be respected, and the spirit of craftsmen can be carried forward. New era, new ideas, new goals, new journey, with the traceability of national brands as the main line, through the lens of the use of real-life shooting to show the entrepreneur's struggle process, excellence in product feelings, rich in temperature brand story, with real image power to dye the audience's heart.
This issue: "BraveHeart"
Exhibition unit: Zhejiang Kesda Vehicle Motor Co., Ltd
Moderator: Yao Xuesong
Premiere time: 2021-06-01 12:00, 20:00
Replay time: 2021-06-09 16:00, 00:00
Exhibition and broadcast platform: Broadcast on the Central New Film Old Story Channel under the Central Radio and Television Corporation
CCTV mobile TV synchronous broadcast, Tencent, Sohu, iQiyi and other online media
Imagine what would have happened if you had started a manufacturing business 30 years ago? Raw materials, technicians, and processing equipment, which today seem to be essential elements, were like insurmountable mountains at that time, which was prohibitive. In the face of many difficulties, whether to compromise with reality, or to stand on the top of the mountain and issue your own firm cry. A brave heart, found its own answer.
Lishui City, Zhejiang Province, is a beautiful ecological city, the mountain is the top of Jiangsu and Zhejiang, and the water is the source of the six rivers. Xia Yuanyuan, an ordinary Wenzhou entrepreneur, this is his 17th year in Lishui, recalling the beginning of entrepreneurship, it is like opening a thick story...
From 94 to open the factory, when the agricultural vehicle starter motor, and then in 1997, chairman Chen Zong, back to a Komatsu excavator on the starter motor. At that time, in China, the technology was a blank, that is, there was no such product, all relying on the original parts imported from Japan, operating in the market. Because it is construction machinery, at that time the national construction is to say a lot of excavators, we feel that this is a good opportunity, the motor we dismantled after the difficulty is very large, but the Japanese can do, we Chinese why can't we do it? We began to move, carefully studied, and gradually made almost all the parts in it the same way, and many molds were designed and manufactured by ourselves.
Nowadays, the Kesda team led by Xia Remote focuses on the production and manufacture of excavator starters and generators, and the products are suitable for excavators of various brands, strictly control the quality of products, and require each product to reach the international advanced level. Good products must have a large number of loyal fans, as a leader in the field of domestic segmentation, Xia Remote used on the basis of the original IS09001: 2000 quality system, in strict accordance with the automotive industry-specific ISO/TS16949 quality system standards, to guide the company's various production management links, so that product quality continues to improve, and strive to make the KST brand become the customer's preferred brand, Most of the costa vehicle motors are exported to Europe, the United States, Southeast Asia, the Middle East and other countries and regions. At the same time, it has become the forefront of domestic sales of electrical vehicles for construction machinery.
Difficulties give people direction, faith gives people strength, every mountain opens the way, meets the water to build bridges, the lifeblood of the country, can not fake people with their hands, the heavy weapon of the country, can not be abandoned in poverty. The engine is not, we design it ourselves, the production tools are not, we make it ourselves, the tools for the production of tools are not yet, then we will start from the mold to fill this gap little by little, even if it is day and night, even if we are thorny, even if we have nothing, then bet on our best youth.
Thank you all for watching today's show, and we'll see you next time!