The autumn breeze sends cool fruits, and the dangui flutters fragrant words to harvest. On the morning of October 17th, the activities of "Spending a Good Moon in Xianyang, Seeking Fragrance and Flavoring", "Stabilizing Growth, Promoting Consumption, and Helping Revitalization" and Xianyang City's "Thousands of Enterprises and Ten Thousand Stores" District and County Tour (Sanyuan Station) were officially launched in Sanyuan County's Right Ren Calligraphy Square.
The event aims to respond to the theme call of the Xianyang Municipal Party Committee and Municipal Government to "stabilize and grow, promote consumption, and help revitalization", and promote and publicize the opening ceremony, live broadcast promotion, Internet celebrity food exploration shop, various media broadcast platforms and other online and offline combinations. At the same time, relying on large-scale e-commerce platforms, vigorously develop online consumption, and guide the county's e-commerce enterprises, online stores, well-known Internet celebrities and the general public to participate in the activity topic of "Spending a Good Moon in Xianyang, Seeking Fragrance and Flavoring and Traveling to Sanyuan" through multiple channels and ways.
A total of 30 booths were set up in the event venue, including 12 booths in other counties and districts of Xianyang City and 18 booths in 9 towns and 1 street office of Sanyuan County, special cuisine, intangible cultural heritage products, landmark products, etc., focusing on the special products of each county, especially the important achievements made by Sanyuan County in the food, industry, agriculture and commerce and trade industries in recent years, and at the same time, a live broadcast promotion area was set up on the spot, inviting network experts to promote Sanyuan cuisine, specialty humanities and history and tour to various food stores and cultural and artistic venues. Focus on publicizing sanyuan well-known catering enterprises and characteristic culture, further improve the popularity of sanyuan county's characteristic products, help Sanyuan county's consumption quality and efficiency, transformation and upgrading, and promote the high-quality economic development of Sanyuan County.
Sanyuan County will carry out online and offline exhibition and sales activities through the "Spending a Good Moon in Xianyang, Seeking Fragrance and Flavoring Tour of Sanyuan" and Xianyang City's "Thousands of Enterprises and Thousands of Stores" County and District Activities, through live streaming with goods, time-limited sales, and issuance of consumption coupons, etc., to stimulate consumer enthusiasm and promote consumption upgrades, comprehensively help Xianyang "Thousands of Enterprises and Thousands of Stores" to improve quality and efficiency, and promote the "all the way to the sun" of Various undertakings in Xianyang.
Since ancient times, sanyuan has been prosperous in commerce and trade, and has an active economy, and is known as the "master of food and clothing, and the mouth of hundreds of millions". During the Ming and Qing dynasties, Sanyuan was the only place in Shaanxi that could be exchanged for silver tickets, and was a veritable financial center and an important commercial and trade distribution center in northwest China. Since the reform and opening up, the three local enterprises have sprung up, and brands such as Meile, Bailu, Yan yousi, and Terracotta Warriors have become famous in Shaanxi, enjoyed a reputation in the northwest, and sold throughout the country. In recent years, Sanyuan County has taken the implementation of the strategy of commercial and trade activities as the starting point, closely followed the opportunities for the construction of national-level e-commerce into rural comprehensive demonstration counties, relied on high-quality enterprises, led by brand building, taken safety and quality as the core, and guided by consumer demand, attracted a number of FMCG production enterprises such as Wahaha, Daliyuan, Yili, Heng'an and so on to invest in and build factories; bred many national geographical indication protection products such as Sanyuan indigo candy and small ground sesame oil; incubated many intangible cultural heritages such as Zhang Xinwen Flower Bun and Zhang Yuanping Panlong Paper-cutting; and built it The county public brand of "Seongbei Sanyuan" makes Sanyuan shine brightly on the big stage of the entire "Guanzhong Plain Economic Belt Development". (Correspondent Chang Xinru )