In order to promote Weifang famous products, promote consumption promotion, guide long-established enterprises to actively use new media e-commerce means such as Douyin and Kuaishou to open up the market and open up offline online business, from October 11 to 13, the Weifang Municipal Bureau of Commerce organized the official account of Weifang Radio and Television News Douyin "Weifang Time", "Weifang Eat, Drink and Have Fun" anchors, "Weifang Shop Raiders", "Big Skills", "Anqiu Yang Persimmons", "Big Chestnuts" and other outstanding short video creators of Douyin, forming an Internet celebrity punch card group, walking into Ruifu Oil, Qingzhou Yunmen Wine, Longsheng Pastry, Jingzhi Liquor and many other long-established enterprises and Weifang Chongqing Kaizhou Poverty Alleviation Museum carried out the special activity of "punching cards and famous and excellent goods to promote consumption". Over the past few days, the reporter has followed the punch card group into the long-established enterprises to understand the culture and excellent products behind these long-established enterprises.
<h1 class="pgc-h-arrow-right" data-track="6" > walked into Ruifu Oil Co., Ltd. - only eat one bowl of rice in a lifetime, and only do one thing in a hundred years</h1>
On the morning of October 11, the reporter followed the punch card group to Ruifu Oil co., Ltd. in Weicheng District. Under the leadership of the relevant staff, the punch card group visited the factory area, production workshop, small grinding oil museum and other places, a number of media anchors, Internet celebrities in the factory area to conduct research and short video creation, through the vibrato, Kuaishou and other new media e-commerce platforms to introduce the corporate culture of Fu Rui oil to fans.
The Internet celebrity whose Douyin account is "big skill" told reporters that through visiting the factory area, he felt the inheritance and innovation of this long-established enterprise. "During the visit, whether it is raw materials or processing processes, it is reassuring and reassuring. As a creator of self-media short videos, I hope to promote these high-quality products through display and give new vitality to long-established enterprises. ”
According to the staff, Ruifu Oil & Fat Co., Ltd. was established in 1984, the factory covers an area of 180 acres, the annual production and sales of Cui Zi brand small grinding sesame oil more than 10,000 tons, small grinding sesame sauce more than 10,000 tons. Cui Zi small grinding sesame oil has been more than 600 years since the beginning of the Ming Dynasty, after 20 generations of inheritance and development, enduring, is the first batch of "Chinese time-honored brand" enterprises announced by the Ministry of Commerce.
"Now that the influencers are crucial in marketing and brand communication, we are also paying more and more attention to the sales methods of new media e-commerce, hoping that through this activity, we can give full play to the influence of anchors and Internet celebrities, and promote the quality products of Fu Rui Oil to a broader platform." Cui Ruifu, chairman of Ruifu Oil co., Ltd., told reporters.
<h1 class="pgc-h-arrow-right" data-track="43" > into Shandong Qingzhou Yunmen Wine (Group) Co., Ltd. - thick sauce and clear, mellow flavor</h1>
On the morning of October 12, the reporter followed the punch card group to the Yunmen Liquor Group in Qingzhou City. The anchor and Internet celebrities led the fans to "cloud" the winery, showing the fans the excellent products and corporate culture of Qingzhou Yunmen Wine. In the long-established Yunmen Liquor Cellar Base in China, the staff led the punch card group to taste liquor of different vintages and different aromas, and tasted the products of Yunmen Liquor at close range.
According to the on-site staff, Shandong Qingzhou Yunmen Liquor Group is a brewing enterprise with a history of more than 70 years of development, and its products have won the honorary titles of Chinese time-honored brand, national geographical indication protection product, provincial intangible cultural heritage, etc., and gradually developed into a large-scale private enterprise with the liquor industry as the mainstay and cross-border diversified development. At present, it has formed a comprehensive group company integrating "sauce thick and clear" multi-flavored liquor brewing, biotechnology, real estate development, grape planting and brewing, cultural tourism investment and other industries. As the developer and representative of the "Northern Sauce Aroma" wine, Qingzhou Yunmen Wine Industry leads the inheritance and development of Qilu Dadi wine culture.
"I hope that through this activity, an online and offline linkage effect will be formed, so that more people can understand Qingzhou Yunmen Wine Industry and further develop new channels for the sales of Qingzhou Yunmen Wine Industry." Staff told reporters.
<h1 class="pgc-h-arrow-right" data-track="44" > into Longsheng Food Co., Ltd. - exquisite raw materials, unique</h1>
On the afternoon of October 12, in Shandong's time-honored brand - Longsheng Food Co., Ltd., the sixth generation of Longsheng pastry inheritors, De'Anli, introduced the century-old history and culture of Longsheng pastries to the punch card group, led the anchors and Internet celebrities to taste longsheng traditional pastries, and experienced the pastry making skills that have been passed down for a hundred years.
"Through tasting traditional pastries and visiting the production techniques, I learned that there is a corporate culture behind Longsheng pastries, which is a representative long-established enterprise. I hope that through this time-honored enterprise promotion activity, everyone can see this excellent century-old store in Qingzhou. Gu Liangchen, the anchor of the Douyin number as "Weifang Shop Raiders", told reporters.
According to reports, Longsheng pastry main products nearly 50 kinds, to cake, honey three knives, longevity cake, peach crisp, square crisp, fried sugar,
Special pastries such as rice noodles are represented. The selection of high-quality and high-quality raw materials is one of the important basic links in the production of Longsheng pastries, and the raw materials such as sugar, sesame, peanut oil, eggs, mung beans, and dates are selected from the best products. In recent years, Longsheng pastry making technology and equipment have been continuously improved, and the product quality and production efficiency have also been continuously improved, which is a special cuisine representing Qingzhou.
Thianli told reporters that for traditional long-established enterprises, online sales is a weak link, and they hope to promote online sales, expand corporate visibility, and better exert the influence of long-established enterprises through this major media and Internet celebrity punch card promotion activities.
<h1 class="pgc-h-arrow-right" data-track="45" > walked into Shandong Jingzhi Wine Co., Ltd. - ingenuity brewing, innovation in the inheritance</h1>
On the morning of October 13, the reporter followed the punch card group to Jingzhi Town, which is adjacent to Weishui in the east and the Huanhe River in the west, and toured the core Zhixiang liquor production area covering an area of 15 square kilometers. Under the leadership of the staff of Shandong Jingzhi Wine Co., Ltd., the punch card group visited the distillery area and the underground cellar of Qilu Wine Estate in Qinglong Mountain.
According to the staff, Jingzhi winemakers have adhered to the "21-character Winemaking Scripture" for generations, and the essence of Jingzhi wine's craft has been continuously passed on to this day. Through the continuous exploration of several generations of brewing masters, the ingenuity has been polished, and the achievement of Zhixiang Liquor, which is both thick, sauce and fragrant type, and has a typical style of sesame flavor.
At the visit site, the staff introduced the 5-year-old, 10-year-old and 20-year-old wine to the punch card group, and the fragrance of zhi was overflowing. "In the Jingzhi liquor series, Yipin Jingzhi is a representative of the sesame flavor of Chinese liquor." The staff told reporters that Jingzhi Wine, as a long-established enterprise, is inseparable from the generations of winemakers who have innovated in the inheritance and continuously made breakthroughs in the traditional winemaking process.
"Online sales is a breakthrough for wine companies, and I hope that through this activity, long-established enterprises can enter the public vision, expand the company's business ideas, and drive the consumer market." Staff told reporters.
<h1 class="pgc-h-arrow-right" data-track="46" > long-established enterprises into the development of new media, will further drive the consumer market</h1>
It is understood that from October 11 to 13, the media, anchors, and Internet celebrity punch card groups shot a total of 3 days to show short-sightedness
Frequency of nearly 100, douyin, kuaishou, little red book, today's headlines, video numbers and other new media platforms display dozens of short videos, the number of clicks exceeded 5 million. The special promotion fee activity of "punching in time-honored brands and famous and excellent products" has promoted long-established enterprises and famous products through field research, online live broadcasting, short video shooting and other forms, which has further expanded the online business ideas of long-established enterprises and effectively promoted the consumer market of long-established enterprises.
At the same time, on October 11, the punch card group also carried out live streaming and publicity and promotion activities at the Weifang Poverty Alleviation Hall in Kaizhou, Chongqing, highlighting the themes of "poverty alleviation" and "characteristic agricultural products", and carrying out online and offline linkage promotion fee activities through e-commerce live broadcasting to help the East-West poverty alleviation cooperation.
Shi Qicong, a member of the party group of the Municipal Bureau of Commerce and a fourth-level researcher, told reporters that through this online live broadcast and short video promotion, it helps long-established enterprises to integrate into the development of new media as soon as possible, helps long-established enterprises to transform and upgrade, and also promotes the further development of Weifang's commercial circulation industry.
"In the next step, the Municipal Bureau of Commerce will meet the new consumer needs, help the long-established enterprises to launch excellent anchors and high-quality products, let the long-established enterprises keep up with the development of the times, summarize the business methods and concepts that keep pace with the times, and go more smoothly in the process of innovation and transformation." Shi Qicong said. (Weifang Radio and Television News reporter Wang Wenyan)