Artwork Name : Big Green Rose Dew Wine
Customer Name : Tianjin Huayi Technology Development Co., Ltd
Services: Creative refinement, bottle design, label design, gift box packaging design
Service Team : Koichi · Brand Packaging Design Department
Introduction to the history of rose dew wine: rose dew wine is a famous Chinese wine in Tianjin, the winemaking stage originated from the Yuan Dynasty, since the Ming Dynasty in 1626 there will be reference records, once won the prize at the 1915 Parama World Exposition, in which the wine in China won a total of 46 medals of various grades; and rose wine in 46 categories of various award wines: rose wine has 11 models accounted for a quarter; after 1860 slowly developed into the entrance and exit, more than 300 years of historical time, Entrances and exits 30 several countries and regions.
In fact, the level of rose wine in the liquor bureau during the Republic of China period was no less than that of today's Moutai wine, Wuliangye and other national liquors. In the 1920s and 1930s, rose wine was not only included in the "treasure above the banquet, gifts above the product", basically by all breweries in addition to the top priority to promote products, but also deeply penetrated into the depth of everyone's life.
In view of this commodity with a history of hundreds of years, how to make contemporary people familiar, and reduce the "cultural and educational costs" caused by market sales. It is the top priority of our design this time, in order to make this wine more oriented, so we have thought about the history of Tianjin, history and culture, and the region, and have worked together from the three aspects of brand font design, bottle design and packaging design. In the previous article we have a detailed introduction to the entire case design ideas, you can directly click to view: "Tianjin Zhenyu Rose Dew Wine Packaging Design", so here will not be repeated. Today I want to bring you the packaging design of the business banquet rose dew wine in the product line of Yanyu.
Bottle design: In order to make customers remember the product more strongly, we use diversified product logic thinking, with the rose dew bottle design scheme as a subversive innovation, to create a good memory and difference of the rose dew wine products. We take the tianjin city landmark project "Jinta" as the starting point to carry out the bottle design, gentle curve diagram, coupled with the protruding wire frame feeling, to grant the bottle of course artistic beauty and touch.
Shenzhen wine packaging design company, rose dew wine bottle type design, ancient one design
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