In the third quarter, the hard answer sheet was handed over, and the "long-term doctrine" added impetus to the growth of Yanghe shares

On the evening of October 26, 2021, Yanghe shares handed over the "report card" of the third quarter. In the first three quarters, Yanghe achieved operating income of 21.942 billion yuan, an increase of 16.01% year-on-year. In particular, the third quarter achieved double-digit growth, achieving operating income of 6.399 billion yuan, an increase of 16.66% year-on-year; net profit attributable to shareholders of listed companies after deduction of non-profit was 1.682 billion yuan, an increase of 22.95% year-on-year, showing a new attitude of high-quality development.

Behind this set of eye-catching figures, it means that Yanghe Co., Ltd. has laid a good tone and solid foundation for the company's "14th Five-Year Plan" strategic goals with steady performance. This kind of innovation and vitality of "qualityism" and "long-termism" go hand in hand, so that Yanghe shares have a stronger growth potential.

Focus on quality and create a "strong engine" for high-quality development

In the Internet and capital circles, "long-termism" is a high-frequency word, as mentioned in the book "Value": flowing water does not compete for the first, the contention is endless. Long-termism is not just a methodology, but a value. Yanghe shares are undoubtedly the "practitioners" and "beneficiaries" of long-term doctrine, and the rising sales volume and excellent word-of-mouth effect are the best examples.

In the face of the complex and changeable macro environment and the fierce competition situation, Yanghe has carried out a series of drastic reforms in quality to ensure high-quality development. Since the beginning of this year, the new version of Sky Blue has been upgraded and upgraded, with its quality advantages of one product and three fragrances, smooth and comfortable, it has been widely recognized by consumers, and the Dream Blue Crystal Edition has continued to lead the sub-high-end upgrade track, and "Dream Blue M6+" has also sat firmly in the position of high-end liquor.

At present, the dream series based on "Dream Blue M6+" has become the main growth engine, and the new version of Sky Blue will also become a new flashpoint for Yanghe's value reshaping and continuous development, forming a new situation of "multi-pronged".

How far to support the product, in addition to the external market environment, must be the gene in the bones of the brand - this is the quality. Yanghe's "quality power" actually comes from many aspects such as history and culture, category personality and technological innovation.

From a historical point of view, Yanghe Town has been an important wine town with prosperous trade and wine since ancient times, and because of the access location of the Grand Canal, the aroma of wine here has also wafted throughout the Land of China. Beauty Spring, Underground Wine Cellar, Dream Blue Central Wine District, Quantai Trough Square... All of this has injected the soul into the quality of Yanghe wine; from the category point of view, Yanghe boldly innovated as early as 2003, taking the lead in jumping out of the confinement of traditional liquor taste, focusing on "Mianrou", launching the blue classic series, opening a golden decade of rapid growth. It is precisely because of Yanghe's bold innovation that it has leapt to the first echelon of domestic liquor in the past two decades; from the perspective of technology, Yanghe has insisted on pure hand-brewing, and after a long period of exploration, it has already formed a unique "three lows" brewing process, which has become a remarkable strong current in the boom of soft liquor. Under the premise of doing a good job in historical inheritance, it has a more enterprising spirit of innovation, which is the reason for the sustained and steady development of Yanghe.

Consumer-centric, anchor the new direction of high-quality development

If the production and operation of enterprises is compared to a voyage, the external trend of consumption upgrading has certainly played a role in promoting the direction that cannot be ignored, but what plays a decisive role must be the helmsman's precise control of the course, and the concerted efforts of sailors - choosing the right path and doing the right thing.

In the first year of the "14th Five-Year Plan", Zhang Liandong, secretary of the party committee and chairman of Yanghe Co., Ltd. and chairman of Shuanggou Liquor, made his first public appearance and put forward the new strategy of "doing the 'name' of real-name wine and stabilizing the 'double famous wine'", which not only specified the direction for the development and business objectives of the enterprise, but also brought new development driving force to the liquor industry. Not long ago, Zhang Liandong once again clearly put forward the "four major doctrines" of qualityism, long-termism, altruism and valueism, and this "four doctrines" pointed very clearly - anchoring the direction for the high-quality development of Yanghe.

He stressed, "Quality is the lifeblood of Yanghe, and there can be no problems at any time." "On the one hand, around improving product quality, improving the taste and health of products, the products are done to the extreme, and at the same time, it is comprehensively improved in technology research and development, process improvement, wine storage methods, digital operations and other aspects." Wine is the product of time, which requires us to maintain our concentration and original intention to lay a solid foundation for future development. This is also the long-term doctrine that Zhang Liandong emphasizes.

Over the years, Yanghe has occupied the market advantage with the operation of the Dream Blue and Blue Classic series, and on this basis, through the Shuanggou plate market to deepen the operation, the layout of new products, high-end expansion, etc., and Yanghe "fly with wings and shine together", and gradually build a "double famous wine pattern".

Senior industry insiders predict that Yanghe Shares, which has completed its preparations, will enter a new round of high-speed development cycle of double growth in scale and profitability under the blessing of the "four doctrines" and achieve another take-off in 2021.