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"Headwinds" Tamami Naomi became king: look at the evolutionary history of the Japanese people's "cute hearts"

author:Hujiang Japanese

Oct. 10, "What's wrong with bruises?" (TV Asahi) regular broadcasting will start. Ryota Yamazato (43), Minami Tanaka (33) and Ayaka Hironaka (29) explore "Bruise Men and Women".

On October 10, the variety show "What about a little bit of heart machine?" (TV Asahi) began broadcasting as a regular program. This variety show features Ryota Yamazato (43), Naomi Tanaka (33) and anchor Ayaka Hironaka (29) to explore the tricks and psychology of "mind-trick men and women".

"Headwinds" Tamami Naomi became king: look at the evolutionary history of the Japanese people's "cute hearts"
"Headwinds" Tamami Naomi became king: look at the evolutionary history of the Japanese people's "cute hearts"

"Bruises and cute" to be noticed

The high-profile "cute heart"

In past one-off specials, "Bruise and Cute" Insta Live by "Monster Actress" Marica Matsumoto (36) became a hot topic. When the regularization was decided, Yamazato said, "I think this program is a HOW TO program, and you can see that "bruising technique" is a great deal to know. Everyone, please watch this program and be happier!"

In special programs that preceded this show, the "cute heart" of "weird actress" Matsumoto Mizuka (36 years old) once became a hot topic at INS. When the show was regularized, Ryota Yamazato said: "I think this is a show that "teaches you how to do it". These 'mental tricks' are earned. Please watch this show more and become happier! ”。

"Headwinds" Tamami Naomi became king: look at the evolutionary history of the Japanese people's "cute hearts"

In addition, "Azato Kawaii" of the idol group Himosaka 46, which is rising in popularity, is also used for commercials while the album song is a hit. "Bruise and cute" is exactly the word of attention of this year, and the age has arrived when girls who can do it are to be pampered.

The song "Cute Heart" from the album of the idol group Hyugasaka 46, which is increasingly popular, was also used as an advertising song and became a hit. "Cute heart" can be described as a word that has attracted much attention this year, and the era of "cute heart" girls who are popular and praised has arrived.

"Headwinds" Tamami Naomi became king: look at the evolutionary history of the Japanese people's "cute hearts"

However, such a girl was called ,"First time" etc. before, and was disliked from the same sex. Seiko Matsuda, who made her debut in 1980, was initially a "bullish idol", and was a total scan.

However, in the past, people thought that such girls were "pretending to be cute", but they were hated by the same sex. Seiko Matsuda, who debuted in 1980, was isolated as a "cute idol" at the time.

Manzai duo Haru Yasuko And kiko made a story as "Seiko Muko mukowa~", and Korei Rei revived (Grease) released a ride-on song called "Biko ROCK'N ROLL".

At that time, the manga group Haruhi Tsuneyoshi(春やすこ・けいこ) also used to be the "Saint Son is really angry~", and the rock band Hongli Wei su released the single "Cute ROCK'N ROLL" along the trend.

Afterwards, she is exceptional to the last though Seiko also put the woman on the ally by overwhelming star nature and singing power, and took the whole country.

After that, Shengzi won the support of women with her overwhelming star Fan He singing skills, and turned over to become a top artist, but she was only an example.

"Headwinds" Tamami Naomi became king: look at the evolutionary history of the Japanese people's "cute hearts"

On the contrary, from the end of the Showa era to the first half of the Heisei era, anti-aggressive women became the object of admiration. The popularity of Atsuko Asano and Yuko Asano's "W Asano" boom and the heroine Rika Akana (played by Honami Suzuki) in the drama "Tokyo Love Story" (Fuji TV series) is a symbol of this. This flow leads through Makiko Ekaku to Ryoko Yonekura.

Even in the early Heisei period of the last showa years, women who did not pretend to be cute became the object of women's longing. "Double Asano", the craze sparked by Atsuko Asano and Yuko Asano, and the popularity of Reika Akamei, the heroine of the TV series Tokyo Love Story (Fuji TV), are symbols of this. This preference continued from Makiko Ekaku to Ryoko Yonekura.

"Headwinds" Tamami Naomi became king: look at the evolutionary history of the Japanese people's "cute hearts"
"Headwinds" Tamami Naomi became king: look at the evolutionary history of the Japanese people's "cute hearts"

The concept of "cute" that changes with the times

The concept of "cuteness" that has changed with the times

In 2009, a turning point came. In this year, "Women's Power" was nominated for the New Words and Buzzword Awards. Of course, a cool element is included though the interpretation of the girl power is various. The air which affirmed such a thing was born.

The situation took a turn for the worse in 2009, when "Women's Power" nominated for the New Word Buzzword Award. People have different interpretations of the term "feminine power", but it also contains elements of pretending to be cute, so it has created an atmosphere of affirmation of "pretending to be cute".

In addition, AKB48 won the first Oricon no. 1 place in "RIVER". The first general election will also be held, and it will run up to the national group. This is hello around 2000! The project is Morning Musume. It was also intended to further accelerate the flow of "female idols that girls also admire" made by Aya Matsuura. Thus, the atmosphere "Kawaii is justice" began to overflow in the world.

In that year, the AKB48 single "RIVER" won the first place in the oricon chart for the first time, held the first general election, and began to move towards the national idol group. At the same time, it also accelerated the Good Morning Girls group of the Good Morning Family around 2000. And Matsuura Ayami created the trend of "female idols that women envision". In this way, the idea that "cuteness is justice" gradually spread in the world.

"Headwinds" Tamami Naomi became king: look at the evolutionary history of the Japanese people's "cute hearts"

And above all, this year was a big event in thinking about "bruises and cute". Tanaka Minami joined TBS. This person also initially turned women around the world as enemies, but now that he penetrates the "nikko" character and is active as a free ana and actress, it has become a respected existence by many women.

More importantly, from the point of view of "cute heart", there was also a big thing in 2009 - Tian Mei Nai Shi entered TBS. She has always carried out the "pretend cute" personality that women scorn, and now, as a free female anchor and actress, she has become the object of respect for many women.

"Headwinds" Tamami Naomi became king: look at the evolutionary history of the Japanese people's "cute hearts"
"Headwinds" Tamami Naomi became king: look at the evolutionary history of the Japanese people's "cute hearts"

What's interesting is his analysis of why he was able to make the leap.

Her own analysis of her own successful turnaround is significant.

"I think I'm probably my age, I've experienced heartbreak, and I feel like I've been a little upward since I started to see a little bit of a poor person" (July 31, "Consider the secret of popularity!". "Hot child"TBS system)

"I (the key to success) may be age. As I get older and experience lost love, many people begin to think that I am a bit of a poor person, so I can slowly change my image from negative to positive. (July 31, TBS show "The Secret of Popularity!") Super Fire Artist")

Certainly, it might be so. It was five years ago that I broke down with Oriental Radio Shingo Fujimori. She tended to be seen in the image of being young and bullish, but from there she was hurt by heartbreak, and the view of a raw woman who overcame it and worked hard to work also joined. Thanks to that, sympathy and sympathy have been gained.

This may indeed be the case. 5 years ago, she broke up with the funny group Shingo Fujimori of Oriental Radio, before that, she has always given people the impression of being young and "pretending to be cute", and after the loss of love and injury, the world saw Through this impression, Tanami Naishi, who worked hard to overcome the pain. As a result, she received sympathy and empathy from the audience.

"Headwinds" Tamami Naomi became king: look at the evolutionary history of the Japanese people's "cute hearts"

In that sense, it might have been good not to go to the next love after the catastrophe. She uses her female power to enhance her appearance and inside, and disseminates the process and results on SNS and photo books. Women in the world came to refer to it. She also provides fun with "Kaijutsu" as an actress.

On this level, it was the right choice for her not to be in a relationship again after the breakup. She used women's strength to improve her appearance and interior, and the whole process and results were displayed on social platforms and photo albums, becoming a reference for women. In addition, the "strange acting" she showed as an actress also made her interesting.

"Headwinds" Tamami Naomi became king: look at the evolutionary history of the Japanese people's "cute hearts"

This is also true of Maraka Matsumoto. When I was young, my sweet voice and faciality were so unique that I couldn't get a good role, but I was able to make the most of my personality in ghost performances while working as a voice actor and making efforts to polish myself in London. In other words, her "bruises and cuteness" also leads to the fun of the viewer.

The same is true of Matsumoto Shinigami. When she was young, her sweet voice and appearance were too prominent, and she always didn't get good roles. After working as a voice actor and studying in London, her personality blended into her weird acting after constant efforts to hone herself. That is to say, in the eyes of the audience, her "cute heart" becomes interesting.

"Headwinds" Tamami Naomi became king: look at the evolutionary history of the Japanese people's "cute hearts"

And Seiko also scolded. At that time, she was called "Furikko", but in fact she was the pioneer of "bruises and cuteness". Through songs and scandals, he has been entertaining the world for many years with his "bruises and cuteness". That's why while most idols of the same generation lose their sense of active service, they will be able to show their still health and well-being after 40 years of performing arts life.

The same is true of Matsuda Seiko. At that time, she was called pretending to be cute, but in fact she was the founder of "cute heart". Through songs and gossip, its "cute heart" has been talked about by the world for many years. Because of this, in the same era, idols have left the front line, and she is still active as ever at the age of 40 years.

This content is an original translation of Hujiang Japanese, please do not reprint it without authorization.

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