"The commune is a red sun, the members are all sunflowers, the flowers are in the morning, the flowers are grinding discs..." This song by Guo Lanying in the 1960s is familiar to many people, which is a deep memory of the times.
This was especially true for Zhang Zhaohai, a teenager at that time. Therefore, when in 2012, dozens of names of a new product were placed in front of him, Zhang Zhaohai, who had become the secretary of the party branch and chairman of Shandong Zhoucun Baked Cake Co., Ltd., picked out these three words at a glance. "Xiangyang crisp, let's call it Xiangyang crisp." With real materials, sincerity, to make a safe food that satisfies the people. This year, this product was rated as "the fifth batch of well-known agricultural product enterprises in Shandong Province", which has been highly recognized by the society.
The old craft on Zhoucun Street
At 6 a.m. on October 15, 61-year-old Xu Jianguo was ready to go out, and for decades he had developed the habit of getting up early. On the same day, he had to rush to Zhoucun Avenue before 7:30 a.m., an ancient street that traveled through time, which was a time and space tunnel in the eyes of tourists, and in Xu Jianguo's view, there were more human fireworks.
As a senior technician of Shandong Zhoucun Baked Cake Co., Ltd., Xu Jianguo has achieved a kind of dim sum to the point of pure fire.
Starting at 7:30, Xu Jianguo used about 100 hours to make Xiangyang crisp. In his hand, a round dough, wrapped in filling, is ready to enter the oven, and before 10 o'clock, the first oven of the sun puff pastry is ready to be baked.
A sunny puff pastry weighs one or two, and it must be accurate to grams, whether it is a red date filling or a suzi filling, the filling is 27 grams, and the puff pastry is 25 grams. Master Xu's hands and feet are sharp, showing the craftsmanship of a senior technician.
About an hour can do a hundred or so, which is the speed of the teacher. "In the past, we were all divided into several people to do it, some people specially rolled the skin, some people specialized in wrapping the stuffing, so as not to slacken off."
Nowadays, in this shop on Zhoucun Street, Master Xu is left to make this Xiangyang Crisp. In fact, advanced mechanized production has completely replaced labor. In many food processing plants, mechanical equipment is installed, and large-scale production is more efficient, more accurate, and the taste is more controllable. In fact, Master Xu also needs to use the dough machine to make noodles, everyone knows that the machine and noodles are more scientific than artificial, and the bread machine and the noodles that come out are easy to produce "glove film". It is not so easy for ordinary people to knead out the "glove film".
Therefore, Master Xu's work here is one to preserve the craftsmanship, and the other is to let more people who come to Visit Zhoucun Street to appreciate the handicraft technology, which is the greatest pleasure of visiting Zhoucun Street.
Go with the customs, let you see the handmade dim sum, see the customs of Zhou Village, and then look at the customs of food, so that you can eat and see.
Xu Jianguo, a senior technician at Shandong Zhoucun Baked Cake Co., Ltd., told reporters about the production skills of Xiangyang crisp.
Zibo elements in the new product
Xu Jianguo's technical aspect is a big deal, but in the choice of ingredients, it is the business of young people. Guo Tao, who is now the director of the production plant of Shandong Zhoucun Baked Cake Co., Ltd., quietly told reporters a secret about the recipe of Xiangyang crisp.
"We began to make and research this product in 2012, in fact, to seek a breakthrough in technology, but from the research of this product, we found that Zibo flour is more suitable for making sunny puff pastry." Since 2012, Guo Tao has participated in the research and development of Xiangyang Crisp.
"Xiangyang puff pastry is mainly made of wheat flour, vegetable oil, white sugar as the main raw materials and natural excipient raw materials, the color is golden butter and shiny, the surrounding area is less milky yellow and white, the crisp layer is clear, the skin is thin, the internal filling is full, the entrance is crisp and non-sticky, the taste is smooth and fluffy, and the crisp is delicious." Guo Tao told reporters that according to the needs of modern people's body nutrition diet, through a more scientific and reasonable formula, the nutritional components are more balanced, and on the basis of retaining the traditional flavor, they have the characteristics of "nutrition, health and leisure" food. Xiangyang crisp has now developed more than a dozen flavors, dozens of different specifications of packaging, suitable for the needs of various consumer groups.
"We have tried flour in many places, in the province, outside the province, and even imported, but we found that only our local flour in Zibo is the most suitable for this product." This is also the experience accumulated after many attempts. Guo Tao told reporters that therefore, when he began to develop this product in 2012, he set his sights on the local agricultural product brand in Zibo for this major feature of this product. Kung Fu pays off, and this year, Xiangyang Crisp won the "Fifth Batch of Well-known Agricultural Product Enterprise Product Brands in Shandong Province".
Guo Tao, director of the production plant of Shandong Zhoucun Baked Cake Co., Ltd., told reporters about the secret recipe for the selection of Xiangyang crisp.
A memorable past
Food processing and production can not be separated from hand, it is no exaggeration to say that the finished products of Zhoucun baked cakes are related to people's mood. It can even be said that handmade foods are mixed with more humane ingredients.
The company that produces and develops Xiangyang Crisp, Shandong Zhoucun Baked Cake Co., Ltd., its most well-known product is Zhoucun Baked Cake.
To introduce The Sun Crisp, you can't go around the Zhou Village Baked Cake.
In the past, the authentic manufacturer of Zhoucun baked cakes was Zhoucun Food Factory, which integrated more than ten long-established brands in the Zhoucun food industry during the public-private partnership period in 1956, including the well-known convergence of zhai. In the planned economy era, Zhoucun Food Factory was mainly engaged in confectionery production, and all kinds of colorful candies were sold everywhere, because of the backwardness of the production process, candy processing gradually declined. However, Zhoucun baked cake has been selling well, and in 1961, the Zhoucun brand Zhoucun baked cake trademark was registered. It is only because of the limitations of manual production that it is difficult to increase the output. As a result, Zhoucun Food Factory began to engage in assembly line production in 1991, from Japanese noodles to baking. For five years, Zhoucun Food Factory relied on loans to obtain a production line tens of meters long. At that time, the operator believed that once the assembly line started, there was naturally no problem in repaying the loan.
However, things did not develop in the wonderful situation that people expected. After the official start of construction, the problem came out, and the market response of the mechanized production of baked cakes was very bad. Zhoucun baked cake in the process of mechanization lost its own unique crisp, the taste is strong, consumers generally reflect the taste of dried sweet potatoes.
In the mechanized assembly line, there is no figure of the craftsman kneading the cake, the body is like a dance; the cold steel makes the thin bread no longer touch the temperature of the human hand; the sesame seeds that are evenly sprinkled on the baked cake become embellishments, rather than embedded in the baked cake to penetrate the aroma of baking deep into the baked cake.
The burnt cake processed by the assembly line was eventually forced to stop production because there was no market. Because of a series of problems such as loans for the development of the assembly line, Zhoucun Food Factory had to carry out bankruptcy restructuring.
There is a variety of pastries in the dim sum shop on Zhoucun Street.
The city's turnaround star Zhang Zhaohai
Born in 1956, Zhang Zhaohai, the "head of the enterprise", is a legend. Born in Zhoucun, Zibo City, he studied economic management at the Party School of the Central Committee of the Communist Party of China. From 1977 to 1998, Zhang Zhaohai worked in the state-owned brewery, successively serving as a laboratory inspector, salesman, store manager, operation director, and deputy general manager of the company.
On November 3, 1998, Zhang Zhaohai was appointed as the director and secretary of the state-owned Zhoucun Food Factory. When he first arrived at this promising but also dangerous enterprise, Zhang Zhaohai keenly discovered the key to the problem with the unique quality of professional managers, re-integrated manpower and material resources for effective deployment, attached importance to the intrinsic quality of products, divided the burnt cake into five grades, implemented piece-rate wages, and mobilized the enthusiasm of front-line workers in production.
Under the leadership of Zhang Zhaohai, due to the loss of sales channels due to assembly line processing, he was forced to stop production of Zhoucun baked cakes, and won the recognition of the market again. In 1999, Zhang Zhaohai was awarded the honorary title of "City's Turnaround Star" by the Zibo Municipal Party Committee.
Since 2000, he has become the secretary of the party branch and chairman of Shandong Zhoucun Baked Cake Co., Ltd. Today, Zhang Zhaohai is not only a deputy to the Zibo Municipal People's Congress, but also a standing director of the Shandong Food Industry Association, the vice president of the Shandong Food Culture Research Association, the president of the Zhoucun District Time-honored Industry Association, the honorary chairman of the Zhoucun District Calligraphers Association, the honorary chairman of the Zhoucun District Writers Association, and many other social positions, not only a successful entrepreneur, but also a very busy social worker.
As the guardian and leader of the inheritance of the traditional production technique of "Zhoucun Baked Cake", Zhang Zhaohai saved and developed the traditional handicraft skills of Zhoucun Baked Cake, and inherited and revitalized the zhoucun Baked Cake business.
Zhoucun baked cake shop located on Zhoucun Street.
The "Sunny Life" of the head of the enterprise
Every time he sees Xiang Yang Crisp, the reporter will think of that unforgettable period of youth. The old movie "The Story of Xiangyangyuan", released in 1974, is the life that many Chinese have really experienced. That courtyard, that era, Grandpa Shi, iron pillars... Those people, it can be said, can see the shadows of many relatives, neighbors, classmates, and friends in the movie.
People born from the fifties to the seventies have a deep and special memory of the word "xiangyang".
"I am Li Xiangyang, and I will resolutely not surrender." Among the heroes who sing, there is the sun. "The Story of Xiangyangyuan", in the movie I watched, there was Xiangyang. "All members are sunflowers", the songs listened to have xiangyang, and even in the award certificates issued, they are also decorated with sunflowers.
Throughout the era, Xiangyang represents the yearning for advancement, upward mobility and light. And Zhang Zhaohai's resume is also closely related to "Xiangyang".
In 2000, he was awarded the honorary title of "Outstanding Communist Party Member" by the Zhoucun District Committee, in 2000 he was awarded the honorary title of "Zibo Model Worker" by the Zibo Federation of Trade Unions, in 2004 the Zibo Municipal Party Committee and the Municipal Government awarded the honorary title of "Director of the City's Democratic Management Factory", in 2007 he was awarded the "Shandong Fumin Xinglu Labor Medal" by the Shandong Provincial Federation of Trade Unions, in 2008 he was awarded the honorary title of "Shandong Provincial Labor Model" by the Shandong Provincial Government, and in 2009, he was awarded the "Advanced Individual Relying on Employees to Run Enterprises" by the Shandong Provincial Federation of Trade Unions. Honorary title, in 2011 by the Shandong Federation of Industry and Commerce, Shandong Provincial Federation of Trade Unions jointly awarded "Shandong Province Care for Employees Outstanding Private Entrepreneur", in 2015 by the Zibo Municipal People's Government awarded the "Mayor's Quality Contribution Award", in 2015 by the Shandong Provincial People's Government awarded "Qilu Rural Star", in August 2017 by the Shandong Provincial Food Industry Association awarded "Shandong Province Food Industry Outstanding Entrepreneur", in November 2017 by the Shandong Provincial Department of Commerce, Shandong Provincial Chamber of Commerce awarded "Shandong Province Business Annual Person", In November 2018, he was awarded the "Meritorious Entrepreneur of The Food Industry in Shandong Province on the 40th Anniversary of Reform and Opening Up" by the Shandong Food Industry Association, and in November 2019, he was awarded the "Pioneer of the New Era" by the Shandong Provincial Chamber of Commerce.
Dazhong Daily Zibo Rong Media Center reporter Li Bo correspondent Chen Shan