At 11:30 a.m. on May 1, the "Mango Poverty Alleviation Cloud Supermarket" entered Jianghua Yao Autonomous County and held a live broadcast in Hunan Radio and Television Qianping. Hunan Satellite TV hosts Zhang Dandan, Liu Ye, Li Haofei, Sun Pu, together with Jianghua's three "post-80s" deputy county governors and Jianghua's poverty alleviation guides, jointly brought Jianghua good things to everyone, helped Jianghua agricultural products to go up, and helped the cause of poverty alleviation.
Sun Pu, captain of the "Selection Squad," was at the scene of the "mobilization meeting" in Jianghua
Sun Pu, the leader of the "Selection Squad", is selecting products
In order to help Jianghua "Yaojia" agricultural and sideline products to get out of the mountains better and faster, this time by the Hunan Radio and Television Station unified deployment, Hunan Satellite TV actively prepared, and jointly "Mango Poverty Alleviation Cloud Supermarket" for Jianghua Yao Autonomous County to "bring goods". As early as April 26, Sun Pu, ambassador of Jianghua Tourism Poverty Alleviation and host of Hunan Satellite TV, went to Jianghua as the leader of the selection team of "Mango Poverty Alleviation Cloud Supermarket" and selected Jianghua bitter tea, hundred flowers nectar, Yaozhen fragrant rice, Yaojia winter bamboo shoots and other characteristic agricultural goods as representatives, and landed on the "Mango Poverty Alleviation Cloud Supermarket" to enter the Jianghua University live broadcast activity.
Hunan Satellite TV hosts Liu Ye and Li Haofei incarnated as "agricultural goods recommendation officers"
Liu Ye and Li Haofei at the live broadcast site incarnated as Jianghua "agricultural goods recommendation officer", together with Li Hydrogen, deputy county magistrate of Jianghua Yao Autonomous County, and Chen Jiangtao, deputy county magistrate of Jianghua Yao Autonomous County, led the local new farmers in Jianghua to bring goods on the spot, and finally Zhang Dandan, host of Hunan Satellite TV, led zhang Guodong, member of the standing committee of the Jianghua Yao Autonomous County Cpc Committee and deputy county governor, Wu Chongyue, secretary of the Hunan Tea Industry Association and president of the Hunan Provincial Black Tea Industry Development Promotion Association, Dong Hong, a poverty alleviation cadre, and Guo Jia, the image ambassador of Jianghua Tourism, composed of quality, price, Jianghua agricultural goods were scored on the spot in terms of taste and green health, and finally the new farmer Feng Fuliang and the deputy county governor Li Hydrogen won the "best king of goods".
Member of the Agricultural Goods Appreciation Group
On the same day, many media in the province, such as Red Net, Huasheng Online, Hunan Satellite TV, Mango TV, Hunan Economic Television, Hunan Metropolis, Hunan Public Channel, Hunan Radio, etc., reported on the event, with 18.327 million Weibo topics. In addition to the on-site activities, 16 new farmers also opened the mobile phone live broadcast through the "Mango Poverty Alleviation Cloud Supermarket" live broadcast room synchronously, and after the live broadcast began 5 minutes, more than 300 pieces of good farmer goods in Jianghua flew out of the mountain and sold to the whole country.
Bitter tea is not bitter, and the deputy county magistrate calls for it
"Dear babies, I have brought you to pick our Jianghua bitter tea." At the live broadcast site on May 1, Chen Jiangtao, deputy county magistrate of Jianghua Yao Autonomous County, first of all, was Jianghua Bitter Tea, who graduated from Hunan Agricultural University majoring in tea science and has a special affection for tea. Speaking of this Jianghua bitter tea, The governor of Chen County can be particularly touched: "Our bitter tea is picked with leaves that have just unfolded one bud and one leaf, because its appearance is particularly beautiful, and it has a slightest; Second, black tea made from one bud and one leaf leaves is more sweet and tastes better. ”
Chen Jiangtao, deputy governor of Jianghua Yao Autonomous County, recommended Jianghua bitter tea
Yongzhou Jianghua is located in the southernmost part of Hunan Province, belongs to the subtropical monsoon humid climate zone, 25 degrees north latitude through the border, the world-famous Indian Darjeeling black tea, Sri Lanka Ceylon black tea, Assam black tea are produced in this golden line. Jianghua bitter tea is famous for its bitterness, and its "tea polyphenol" content is the highest in the province's tea, so it is quite prestigious, and it is a green and healthy drink among the three major non-alcoholic beverages in the world.
Zhang Dandan tasted Jianghua bitter tea
"Bitter tea is not bitter, but there is a hint of apple fragrance when drunk," Hunan Satellite TV host Zhang Dandan said bluntly after tasting Jianghua bitter tea, bitter tea soup is golden and bright, the taste is also very mellow, worth recommending.
The "treasure" in the mountains makes "sweet days"
"After eating our Yao family's native honey, life must be sweet and sweet...", Li Hydrogen, deputy county magistrate of Jianghua Yao Autonomous County, recommended the most "original" taste in honey - Jianghua Hundred Flowers Nectar for everyone at the live broadcast site.
Li Hydrogen, deputy county magistrate of Jianghua Yao Autonomous County, recommended a hundred nectar
Yongzhou Jianghua Yao Autonomous County is densely forested and is a typical mountainous area, which is very suitable for breeding bees. The local Yao people use natural resources to develop bee farming, which has a history of hundreds of years, and the honey produced is pure in taste and excellent in taste. Of course, "primitive" honey needs a superior natural environment and also needs to be cared for by industrious "beekeepers".
Beekeeper Li Zhijin
On the same day, together with deputy county magistrate Li Hydrogen, who recommended the nectar of a hundred flowers, was Li Zhijin, a young man from Jianghua's hometown, who was a native of Xiaoyuan Village in Jiepai Township and a hard-working "beekeeper". At the age of 16, Li Zhijin came to Guangdong with the working team to work, and through 18 years of hard work, from working on the assembly line to starting his own lighting factory. In 2017, under the inspiration of the county's policy of "welcoming the hometown, returning to the hometown, and building the hometown", he returned to his hometown to start a business. Seeing that the benefits of soil beekeeping in the natural village of Shanhaoying in Tuojiang Town were good, Li Zhijin decided to set up a professional beekeeping cooperative to lead poor households to become rich.
Jianghua Yao Autonomous County forest coverage rate of 78.8%, is the national "natural oxygen bar", all year round pregnant with a variety of flowers, for the bees to provide a hundred flowers essence, brewed into pure nectar, delicate taste, aromatic. Li Zhijin said that he hopes to show the production process of honey to the national audience through the "Mango Poverty Alleviation Cloud Supermarket" platform, publicize the health care effects of honey, and boost the sales of Yaojia native honey in the county.
The agricultural goods tasting group is tasting the nectar of hundred flowers
"The best source of agricultural products is organic, natural, Yaojia native honey smells particularly fragrant, this fragrance is not from a floral fragrance, but a variety of floral fragrances are in it," the connoisseur group asked for unlimited refills after tasting the nectar.
Stick to green organic rice cultivation and let every family eat a good bowl of rice
"If you come to Jianghua in may and June during spring ploughing, you can see a lot of egrets, they are like our friends." "Rice sister" Jiang Zhenfeng told the story of her and the egret at the live broadcast site. The reason why the egret is a friend is because of her rice, due to the superior ecological environment of the rice planting base, many egrets choose to roost here, and they have this beauty of harmonious coexistence between man and nature. In order to maintain the original ecology of rice, Jiang Zhenfeng's rice planting base is in the Dayao Mountains, which are known as "natural oxygen bars" in The Three Regions of Hunan Province, Guangdong and Guizhou. Here is the source of the Xiang River, no heavy industrial pollution, the spring water is rich in zinc, potassium, calcium, sodium, magnesium, selenium six natural mineral elements, with valley spring water irrigation of rice, rich in minerals and other trace elements. Rice is naturally made, no oil polishing, no waxing, no additives, slender and long, clear and white. After cooking, it is fragrant, bright in color, soft and suitable, and slightly sweet after chewing.
The agricultural goods appreciation group is tasting Yao zhen fragrant rice
"Yaozhen fragrant rice is chewed up very Q bomb, and there is a faint sweetness in the mouth when you eat it," said Zhang Guodong, a member of the appreciation group, member of the Standing Committee of the Jianghua Yao Autonomous County Cpc Committee and deputy county magistrate.
As an authentic Yaomin in Jianghua, Jiang Zhenfeng has never forgotten those villagers who are still in poverty. Many growers do not have the cultivation technology of green rice, so she regularly invites experts to train the growers free of charge every year, and advances agricultural materials to poor farmers. Migrant workers are also provided to some vulnerable groups in rural areas, such as widows and elderly people, and five-guarantee households, leading villagers to get rich together.
The new farmers are determined to turn the bamboo forest into a golden mountain and silver mountain for farmers
"Our Yaojia winter bamboo shoots are not only delicious, but also rich in nutrition, can be cooked with a variety of meats, the taste is very fresh ..." Jianghua new farmer Feng Fuliang explained the uniqueness of the Yaojia winter shoots at the live broadcast site, and most of the winter shoots on the market are different from most of the winter shoots on the market, the Yao family winter shoots are made by hand, pure natural, pollution-free, with the "first vegetable food" is called.
The new farmer Feng Fuliang
Feng Fuliang is a native of Jianghua Vanilla, because his family was poor, at the age of 18, Feng Fuliang left his hometown to work. In 2016, he returned to his hometown to open a building materials store and dug up the first pot of gold in his life. But he also saw that because of the lack of industry, many young people in their hometown left their hometowns to work. Therefore, Feng Fuliang consulted with several friends, hoping to use the resources of his hometown to do something and contribute to the development of vanilla.
Dried winter shoots after baking
"I think vanilla has a lot of bamboo forest resources, and now the state's policy on rural areas and farmers is quite powerful, and we have transferred more than 400 acres of bamboo forest." Feng Fuliang said that the bamboo forest can produce bamboo shoots all year round, and this delicacy from the deep mountains has been regarded as a "treasure in the dish" as early as ancient times. Yaojia winter shoots are hand-scaled, de-clothed, cooked with natural mountain spring water and soaked for 48 hours, then sliced, and finally baked with firewood for 18 hours.
"Yaojia winter bamboo shoots are 'luxury', is the 'luxury' of the people in the city, because the bamboo shoots are old in the moment they leave the soil, so the people in the city are not as blessed as in the countryside, today can eat this kind of natural, fresh and tender bamboo shoots, is the real delicacy of the world," zhang Dandan, the connoisseur group, said after tasting the dried bamboo shoots, the real dried bamboo shoots eat without a trace of slag.
At present, Feng Fuliang has set up a cooperative in Vanilla Source Village, and has employed hundreds of people through bamboo forest transformation and bamboo shoot processing, which has driven local residents out of poverty. In previous years, these delicious and nutritious dried winter shoots did not worry about sales, but this year they encountered slow sales. Hearing that the "Mango Poverty Alleviation Cloud Supermarket" came to Jianghua, Feng Fuliang immediately signed up for the "Selection Conference" and used the "Mango Poverty Alleviation Cloud Supermarket" live broadcast room to bring the mountain treasures from the mountains out of the mountains.
Authentic agricultural goods, choose Jianghua authentic style. Huajiang Hua bitter tea, hundred flowers nectar, Yaozhen Valley zhenxiang rice, Yaojia winter bamboo shoots dried four Jianghua characteristic mountain goods after the "appreciation group" personally tasted, the scene scored, the new farmer Feng Fuliang, Jianghua Yao Autonomous County deputy county governor Li Hydrogen with wonderful passages and interesting interaction won the "best king of goods".
E-commerce live broadcast presses the "fast-forward button" for poverty alleviation
As early as March 2018, Hunan Radio and Television Station began to enter Dongchonghe Village, Jianghua County to carry out precision poverty alleviation work, and over the past two years, Dongchonghe Village has changed its old appearance and improved its infrastructure such as water circuits; From going up the mountain home in the past to going upstairs to go home, moving out of the poor ravine. The material foundation for the stable poverty alleviation of the whole village has been greatly consolidated, and the villagers have a real sense of gain, full of confidence and happiness. Now, the villagers of Jianghua have hitched a ride on the express train of "e-commerce".
At present, "live streaming with goods" is becoming a new model of poverty alleviation and agricultural assistance, which not only helps various localities to accurately alleviate poverty and increase income, but also is a key means to solve the problems of unsalable agricultural products and difficulties in resuming work of enterprises. Chen Hongbo, director of the Department of Policies and Regulations of the State Council Poverty Alleviation Office, also recently said that the sale of poverty alleviation products through online live broadcasting has played a very important role during the epidemic, and at the same time, live streaming with goods is an important way to alleviate poverty through consumption.
"Mango Poverty Alleviation Cloud Supermarket" walked into Yongzhou Jianghua University Live Broadcast, which not only solved the problem of difficulty in selling agricultural products, but also activated the endogenous power of local villagers to get rid of poverty and get rich through information technology, the material foundation for stable poverty alleviation in the whole village was greatly consolidated, and the spiritual outlook and psychological state of poverty alleviation and prosperity have been significantly improved. In the next step, Jianghua will continue to deepen cooperation with "Mango Poverty Alleviation Cloud Supermarket", press the "fast-forward button" of Jianghua rural e-commerce network expansion and quality improvement, and organize and launch more local e-commerce platforms and e-commerce enterprises to board the "Mango Poverty Alleviation Cloud Supermarket" e-commerce express; Cultivate more and more professional Jianghua live broadcast talents and e-commerce experts to boost "mountain goods out of the mountains"; Let Jianghua have more characteristic "mountain goods" out of the "Dayao Mountain", let "oxygen" in the deep mountains do not know the "local goods become pretty goods", to the whole country, to the world.