News of Loncin's application for bankruptcy reorganization has been circulating for more than a week.
On September 30, 13 enterprises of the Loncin family filed for bankruptcy reorganization with the Chongqing Bankruptcy Court, which was finally confirmed to be true.
Some media broke the news that Loncin went bankrupt because it suffered losses in real estate. Coincidentally, the news of Evergrande's bankruptcy is believed that everyone has also heard, the state has struck a blow, in recent years, the financing channels have gradually tightened, and various property market regulation and control policies have become more and more stringent, and Evergrande, Loncin is affected by this background.
It is reported that due to the long-term non-repayment of a huge amount of money owed to Loncin by a state-owned enterprise, coupled with the inability of Loncin to obtain new loans, the financial situation was tight, and some debts were overdue, with a total amount of up to 6.037 billion yuan.
To tell the truth, this 6 billion small compilation is a bit weak, after all, it is the money that ordinary people dare not think of in their lifetime, and the capital of all evils
But none of that matters! Importantly, will Loncin's motorcycle sector be affected?
At the just-concluded Chongqing Motorcycle Exhibition, Loncin's high-end sub-brand brush brush release unveiled so many cars, can it still be listed as scheduled?
To understand this, first of all, let's look at the most critical point, which of the many companies in the motorcycle sector belongs to Loncin? The answer is: Loncin General Dynamics Co., Ltd.!
After carefully examining the names of the 13 companies in the notice issued by the Chongqing Bankruptcy Court, everyone can relax a little and not be included in the application for bankruptcy reorganization.
This also means that the motorcycle sector will not have too substantial an impact.
Loncin family is a big business, the application for bankruptcy reorganization is an inevitable phenomenon caused by macro-control at the national level, and stopping losses in time and stripping off non-performing assets as soon as possible is a wise move for Loncin heroes to break their wrists and try to save themselves.
Even, thinking in reverse, Loncin will focus more on industry and usher in better development after light loading, it is unknown.
There is such speculation is not unfounded, and regardless of whether Loncin General Dynamics Co., Ltd., which has long been an independent operation of the manager, has the ability to rely on itself, self-reliance, freedom, self-improvement, self-performance, just by virtue of the bankruptcy of the former powerful sail, its motorcycle products were taken over by Geely This precedent, the rumors about Loncin motorcycles will be taken over by Great Wall Motors have been flying all over the sky!
Countless hot search events tell us that before the official announcement, never doubt the association of the people.
The first is that Great Wall has built a factory in Yongchuan, Chongqing, and it is also interested in developing the motorcycle business.
At the Shanghai Exhibition in March this year and the Beijing Motorcycle Exhibition in May, it also cooperated with Chunfeng cross-border 4+2 to launch a tank 300× 800MT N39 ° joint concept model to jointly create a hardcore off-road lifestyle.
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The locomotive cannon was unveiled, and the Great Wall Cannon Locomotive Co-creation Alliance was established
On August 9, the establishment of Great Wall Soul Technology Co., Ltd., Great Wall Motors' idea and determination to get involved in motorcycles came from behind the scenes to the front of the stage.
During the Chengdu Auto Show on August 30, the Great Wall Gun Locomotive Co-creation Alliance was established. The alliance was jointly established by the China Motorcycle Chamber of Commerce, motorcycle head media, and representatives of motorcycle club riders, aiming to establish a communication channel between the Great Wall Gun and the users of the motorcycle circle layer, and promote the cultural integration of locomotive + pickup truck.
What is more interesting is that Loncin has been oem for BMW 650 engines since 2005, and Great Wall Motors established a joint venture with BMW in 2018, as a common partner of both parties, can BMW play a certain role in promoting the cooperation between Loncin and Great Wall?
But life also tells us that a 360-degree reversal is also very likely until the dust settles at the last moment. The truth is often more exciting than the story!
If Loncin finally chooses to keep the motorcycle plate to develop independently and be beautiful alone, there is nothing wrong with it.
All along, Loncin's reputation in the motorcycle industry is very good, and bmw cooperation for many years, motorcycle export business has always ranked first in the whole industry. Since the establishment of the sub-brand Wuji, it has also reached the momentum of standing on three feet with Chunfeng and Qianjiang, especially the development of Lifan and Zongshen, once the three giants of "Chongqing Mobang", it can be said that Loncin is the most potential.
In the future, Loncin can adapt to the development of the times, focus on industry, and launch more and better motorcycle products, which is also what we are happy to see.
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Looking back at the past, Loncin, founded in 1993, is about to enter its own "year of establishment", bankruptcy reorganization may be a setback, but it is also likely to be another test on the road to success.
No matter what choice Loncin makes in the end, as a two-wheeler, we should bless him!
Attached: Loncin's latest official circular "Information On the Pre-restructuring of the Controlling Shareholders of Loncin General Dynamics Co., Ltd."