At the moment when the epidemic is still not over, there is a more significant change in the new demand for intelligent consumption spawned by the epidemic, the health concept of consumers has undergone many changes, and the furniture products with environmentally friendly materials are welcomed by the market.
At the same time, under the background of domestic and international double circulation, China's furniture industry will enter the second period of rapid development. Modern technological progress to promote the increasing scale of furniture production, the drastic changes in cost and price will quickly break the original competitive pattern; in the new stage of industrial development, the competition upgrade of the furniture industry will become inevitable.
Dongguan Jianyi Furniture Co., Ltd., founded in 2003, from the initial processing of wood products, has now developed into a multi-category design, manufacturing and sales enterprise of solid wood residential furniture and sanitary furniture. From product development and design, proofing and measurement, mass production of each link has a special department to provide services to customers. There are more than 50 utility model patents and appearance patents that can be owned and used. Its brands are self-operated and distributed in Tmall Taobao, JD.com, and major physical shopping malls. The company has cooperated with well-known brands at home and abroad in the processing of solid wood furniture, and the processing ability and reputation have been fully affirmed by customers.
Brand Power and Independent Brand Selection Demonstration Project (hereinafter referred to as: Brand Power Demonstration Project) is an independent brand demonstration and promotion platform jointly sponsored by the "Discover Brand" column group, the "Market Newspaper Online Edition" of People's Daily, and the China International Brand Strategy Research Center of the University of International Business and Economics in order to implement the national strategy of "brand power". The demonstration project takes the collection and selection of demonstration units, member units, special demonstration enterprises and demonstration bases as the main line, aiming to create a professional, national and international independent brand demonstration and promotion platform, give play to the leading role of the brand, and establish the image of China's own brand in the new era.
"Jianyi", after qualification review, public opinion monitoring and other layers of screening, was successfully selected as the preferred member unit of the brand power demonstration project furniture manufacturing industry, and the enterprise information was entered into the brand power demonstration project database, and the brand image was displayed to the public on the national platform.
In the face of fierce competition in the international market, it is precisely because there is such a group of entrepreneurs who continue to work hard, dare to create, and dare to create. In the case of the sudden change in the direction of the international trade market and the global epidemic sweeping the world, the Chinese furniture industry has been brought out of the quagmire and laid a solid foundation for the rapid development of China's furniture industry.