Chinese wine culture has deep roots and a long history, and the sauce wine culture is one of the most colorful strokes. As a traditional culture, there are not only senior "uncles" who love and devote themselves to the culture of sauce and wine, but also "small fresh meat" in their early twenties. Long Bin, who was born in the year of Hong Kong's return to the motherland, is such a post-90s generation who is keen to inherit the sauce and wine culture.
The influence of Chinese wine culture is destined to be the fate of "sauce wine"
Long Bin, who was born in Moutai Town, Guizhou, the wine capital of China, seems to have been destined for a fate with sauce wine since he was a child. Growing up in a winemaking environment, he had long had the idea of devoting himself to the sauce wine business, so when choosing the direction of his studies, he resolutely decided to apply for the brewing major of Wuxi Jiangnan University. Regardless of the study period or the entrepreneurial process, Long Bin has never stopped learning about the sauce and wine culture, so he has won the honorary certificate of "National Second-level Hook Division and National Second-level Grade Evaluator". At the same time, Long Bin, who loves life, is also a reading and climbing enthusiast, which is also another embodiment of his enthusiasm for learning and tenacity.
The "little scalper" after the 90s is more and more frustrated and courageous in not accepting the spirit of defeat
Although he single-handedly founded Nan Yao and became the inheritor of the sauce wine culture, Long Bin also experienced setbacks due to his youth and madness in the process of entrepreneurial struggle. At that time, Long Bin, who had just walked out of the school, began the road of entrepreneurship with a lot of ambition. However, the paper was finally shallow, the sauce wine culture and winemaking knowledge in the books did not bring practical help to Long Bin, and the first venture ended in failure. Long Bin, who is a cow in his own life, did not give up the pursuit of sauce and wine culture, and after the failure of entrepreneurship, Long Bin was like a small scalper, working hard, becoming more and more courageous, persevering, treating people simply and kindly, institutionalizing the rules of enterprise management behavior, refining specific things, and militarizing team building. Finally, Nanyao Liquor Co., Ltd. was founded, and steadily entered the road of inheritance of sauce wine culture.
Set an example by example and profoundly interpret the brand connotation of "Nanyao"
Someone once asked, as a corporate brand, does "Nanyao" have any special meaning? This is actually a true portrayal of Long Bin's inner vision - "entrepreneurship in the south, guangzong yaozu". Having experienced failures and gained glory, in addition to adhering to the inner obsession with inheriting the sauce and wine culture, he also has a deep love for his hometown. Growing up under the influence of Maotai Town, the wine capital, he has always dreamed of spreading the wine culture of his hometown to the whole country and even around the world, after years of learning and practice, the establishment of the "Nanyao" brand almost carries Long Bin's love for his hometown and his adherence to ideals. Under the unremitting efforts of Long Bin, the success of the enterprise also profoundly interprets the brand connotation of "Nanyao".
Sauce wine is one of the aroma types of Chinese liquor, the sauce is prominent and fragrant but not colorful, favored by domestic wine lovers. As a post-90s sauce wine culture inheritor, Long Bin takes "establishing the style of a gentleman and adhering to the principles of enterprise" as his life motto, making a "little scalper" in the sauce wine industry, and has always dreamed of spreading the wine culture of his hometown to the whole country and even around the world, contributing to the inheritance of China's sauce wine culture.