On the eve of the National Day, the first China Private Gas Station New Retail Marketing Forum was held in Qingyun, Shandong, and the participating experts proposed that private gas stations need to transform themselves and reconstruct their core competitiveness in order to have a living space.
Wang Wenlan, secretary general of the China Petroleum Circulation Association, attended the conference, and he pointed out in his speech that with the changes in the market and the continuous increase of consumer demand, private gas stations should gradually establish their own standardized operation management system, comprehensively improve the standardized operation level of their own gas stations, and continuously improve their comprehensive service capabilities. The improvement of service integration is an inevitable choice for the profitability and anti-risk ability of private gas stations, and is an important way to promote the integration of private gas station services.
Wang Xudong, a professor at the Beijing Petroleum Management Cadre College, said that now the core competitiveness of gas stations has changed, and private gas stations should enhance their organizational strength in the operation mechanism, carry out professional operations, professional division of labor and cooperation, and make a difference in brand building to create a regional leading brand.
Yang Tianen, general manager of the gas station service provider of Huaxia Alliance, proposed in his speech at the conference that private gas stations will surely accelerate the development of their own non-oil business and serve consumers with a variety of operations, such as "gas station + convenience store", "gas station + car maintenance", "gas station + convenience store + car maintenance", etc., with their own comprehensive services to win the trust of car owners, win the respect and praise of the industry.
At present, the problems faced by private gas stations are the lag of the operator's concept and concept, the lack of clear positioning and long-term strategy, the shortage of talents and organizational advantages, the simple and extensive brand image and on-site service, the main oil is not refined and non-oil is not specialized, etc. In the new marketing mode of the Internet and new retail, private gas station enterprises are facing severe challenges.