If you want to talk about the three athletes with the highest popularity in China at the Tokyo Olympic Games, there is no doubt that they are Yang Qian, Su Bingtian and Quan Hongchan. Yang Qian is the first gold winner, Quan Hongchan is the youngest champion, su Bingtian did not stand on the podium, but he made history, once again breaking through the limits of Asians. In fact, after the Olympics, Yang Qian and Su Bingtian received endorsements that were also among the best, and the 14-year-old Quan Hongchan, perhaps because she was protected, had not yet been exposed to this aspect.
Although Yang Qian and Su Shen's endorsements were soft, there was actually a champion, and her endorsement was the most of all athletes. She is — Sun Yiwen.
Sun Yiwen is a famous fencer in China, and the 29-year-old is actually a veteran. The Tokyo Olympics is Sun Yiwen's second Olympics, and five years ago in Rio, she won a bronze medal in the women's individual epee and a silver medal in the team. Sun Yiwen is so popular now, in fact, it is more or less related to the fact that she has been famous for many years.
At the Tokyo Olympic Games, Sun Yiwen narrowly defeated romanian athletes in the duel sword and won the gold medal of the women's epee, which was the first gold medal of the women's epee in China. From the moment Sun Yiwen won the championship, many advertisements and endorsements were already waiting for her.
Sun Yiwen not only has a super high appearance, but also has a height of 1 meter 77, her temperament is outstanding, even if she does not practice sports, I believe she also has the potential to be a model. It is precisely because Sun Yiwen has such a natural advantage that she has become the most favored Olympic athlete of the brand. The brands endorsed by Sun Yiwen are basically related to fashion, such as clothing, cosmetics, skin care products, etc., and there are also some food brands. Don't look at Sun Yiwen's endorsement is not a big brand, but to count the number, she is more than Yang Qian and Su Bingtian.
In addition to advertising endorsements, Sun Yiwen also took a lot of photos, tried a variety of different shooting styles, and had a great tendency to transform into the fashion circle. Of course, Sun Yiwen is indeed very suitable for shooting these fashion blockbusters, because her face and figure are really too temperamental, and she does not lose those professional models at all.
In fact, seeing that Sun Yiwen, Yang Qian, and Su Bingtian have received so many endorsements, many netizens wonder why the other two champions with excellent results and high popularity have little market? One is the aforementioned Quan Hongchan and the other is Zhang Yufei. If Quan Hongchan is protected by the national team because she is underage, then Zhang Yufei's market is really different from her achievements and appearance.
You know, Zhang Yufei is the athlete who won the most medals in China at the Tokyo Olympics, and she won 2 gold and 2 silver. Moreover, Zhang Yufei is 1 meter 76 tall, she also has a high appearance, and her iconic sweet smile is innumerable fans. When it comes to plasticity, Zhang Yufei is only 23 years old, and the future is not brighter than Sun Yiwen? However, Zhang Yufei did not receive several endorsements after the Olympics, not even a fraction of Sun Yiwen.com. In this regard, some netizens said that this is because Zhang Yufei's family is very rich, so she does not care. Such a statement is obviously one-sided, who would think that they have too much money?
If you really want to get to the bottom of the matter, it is obvious that Zhang Yufei is not without a market, but because Zhou Jihong is too strict. Zhou Jihong has the lessons of Tian Liang and Ning Zetao in previous years, so her management of China's water army is very strict. If there was no Zhou Jihong, Zhang Yufei would definitely be much redder than Sun Yiwen now. As for Quan Hong chan, she has such a high popularity and influence, if Zhou Jihong relaxes the protection and restrictions on her, just imagine how hot the market of quan hong chan will be.
The reason why Zhou Jihong is so cautious about the two aspects of athletes receiving endorsements and participating in variety shows is mainly because she is afraid of affecting training and competitions. However, in doing so, she also let athletes miss many opportunities to make money and expose themselves and improve their visibility. It can only be said that there are advantages and disadvantages, as to whether the advantages outweigh the disadvantages, or the disadvantages are greater than the benefits, then the benevolent see the wise!