"Taste of Yang'an" Chinese taste to see Leling, Leling taste in Yang'an
Leling local condiment enterprise "Lechang seasoning" production workshop
Reporter Xu Fubiao Correspondent Wang Zhi Qi Lili
"Sell peppercorn noodles!" At the Leling Condiment Museum, the smell of fragrant spices and the roaring sound full of local flavor in the museum instantly pull people back to their childhood. From the very beginning of the small pepper business to occupying half of the national condiment market, Leling people staged a good play of "no rice can be cooked".
A few days ago, Yang'an Town, Leling City, with its unique advantages, was selected into the list of provincial demonstration areas for rural revitalization Qilu model. He is riding the train of the condiment industry, painting a new picture of rural revitalization with prosperous industry, ecological livability, rural civilization and affluent life.
40% of the country's condiments start from here
Confucius said: "Food is not tired of fine, and it is not tired of fine." "The people take food as the sky, and food takes taste first." As the core area of the condiment market in Leling City, Yang'an Town is famous for its seasonings, only 213 condiment enterprises, including 52 condiment enterprises above designated size, 40% of the country's condiments come here, known as "China's first condiment town" reputation, truly formed a "buy the whole country, sell the country" condiment pattern.
Why can an industrial miracle be created in the origin of a non-seasoning product? Talking about the history of condiments in Yang'an Town, Cai Wenfeng, secretary of the Party Committee of Yang'an Town, told it eloquently.
In 1906, Du Zhanchen of Anzi Li Village in Yang'an Town went to the northeast to learn crafts, and saw that the locals liked to eat peppers, and a pound of dried peppers was sold for 3 yuan, and the pepper noodles were in short supply. This made Du Zhanchen very surprised, you know, at that time, the dried peppers purchased by the supply and marketing cooperatives in Yang'an Town were only 6 cents a catty, so he had an idea: process the pepper noodles and sell them to the northeast! The next year, he sold 500 yuan of chili noodles to Siping, and earned 100 pieces of wire at once, and later, he simply founded Yanling Dry Food Co., Ltd., which also became the first limited company in Leling City, No. 001.
So one passed ten, ten passed hundred, the farmers in Leling City rushed to follow suit and started the business of pepper noodle processing. With pairs of seasoning
With the continuous understanding of the product business, the town began to expand from a single operation of chili noodles to a variety of seasoning ingredients. Cai Wenfeng introduced that Sha Ren of Liangguang, Bai Zhi of Sichuan, Pepper of Hainan, Cumin of Xinjiang, Star anise of Vietnam, Cloves and Nutmeg of Thailand, Mamecia, Indonesia, etc., have begun to gather to Yang An, Leling has gradually become a distribution center for condiments in the country, and Yang An Town has also created the myth of "no rice cooking".
In the 1970s, some people in Yang'an Town, who dared to think and dare to do it, opened the history of selling spice raw materials by shoulder to shoulder.
From single-handed fighting to hugging the group "fragrant"
In the 1990s, although the condiment industry in Yang'an Town had begun to take shape, most of them operated in the form of family workshops, and the market scale was small and the ability to resist pressure was poor, so how could the condiments in Yang'an Town be fragrant in China?" Only by shaking fists together and fighting in groups can we win a bigger market. Cai Wenfeng recalled that on the basis of the consensus reached by the condiment enterprises in the town, in May 1996, the Leling Condiment Association was established, the charter was formulated, the leading institution was elected, and in 2014, the Leling Condiment Industry Chamber of Commerce was also established.
In addition, traditional raw materials have been replaced by modern logistics and information, and market transactions have gradually shrunk, which has also forced the survival of the fittest in the condiment industry in Yang'an Town, Yang'an Town, transformation and upgrading, from rough processing to deep processing; From deep processing to finishing; From finishing to brand creation; From selling brands to selling culture, management and operation from "going it alone" to starting to turn to shares and joint ventures, from the local arch of the local caddiss to the local arch began to attract customers from all over the world.
After the brilliant glory of phoenix nirvana, at that time derived a lot of national industry pioneer enterprises, "Lejiake" is from the 1986 mom-and-pop shop, Yang'an Town Xinxin Seasoning Commercial Company started, in 2000 the establishment of Lejiake Food Co., Ltd. has developed to the present, has become a fixed assets of nearly 100 million yuan, more than 200 employees, daily production of various condiments 50 tons of Key Leading Enterprises in Agricultural Industrialization in Dezhou City.
Cui Junliang, who came from a transportation background, sold the team to devote himself to the condiment industry, looked around for a unique secret recipe, realized food industrialization, tore off the label of small workshop production in Yang'an Town in one fell swoop, and finally achieved today's Shandong Feida Group, becoming a provincial agricultural industrialization leading enterprise dominated by the production of various condiments, and becoming long-term partners with Master Kong, Unity, Hualong and other enterprises.
In order to further build the brand, form a synergy, and actively promote the integration of condiments in the town, in 2018, the collective trademark of "Weidu Yang'an" was successfully registered, and "anyone who abides by the articles of association can use this trademark for free." This has formed a general pattern of condiment development in the town. Cai Wenfeng said frankly that this has not only constrained the development of enterprises to higher quality and higher scale, but also launched the popularity of "Weidu Yang'an" in the market. "No matter which company's products, all kinds of quality testing must meet the standards, only pollution-free condiments can use the collective trademark, which not only unites people's hearts, but also provides consumers with high-quality and reassuring products, as of now, a total of 82 companies use collective trademarks."
Nowadays, Yang'an Town's products involve more than 200 varieties of 12 series such as peppers, hot pot ingredients, spices and dehydrated vegetables, convenient fabrics (sauce) bags, etc., which sell well in more than 30 provinces, municipalities and autonomous regions, and are exported to more than 70 countries and regions.
Condiment industry "adds flavor" to rural revitalization
Chinese taste look at Leling, Leling taste in Yang'an. In order to expand the visibility and improve the market influence, the first condiment industry expo in 2016 opened in Leling, from the initial only local enterprises to the national well-known condiment enterprises to come to the platform to publicize, and then to the annual growth of the transaction volume, Every step of Leling has taken a down-to-earth and sonorous and powerful, "The fourth China (Leling) condiment industry expo, Shandong condiment association, cross-strait condiment industry industry alliance and other matters were held during the expo," Cai Wenfeng said, food is always a sunrise enterprise, However, taste needs continuous innovation, and only by strengthening exchanges and cooperation can we achieve a win-win situation for all parties.
Yang'an town firmly grasp the condiment characteristics of the leading industry core, in the exploration of the road to rural revitalization, but also embarked on the fast lane, recently, Yang'an town was successfully selected as a Qilu model provincial demonstration area, today's Yang'an town has formed a whole industrial chain of condiment deep processing, condiment industry is more for the Qilu model to lay a solid foundation, less than one kilometer away from the town government, 200,000 square meters of spices industry incubation center is under construction, to the north of Wu Beidou Cathedral, the central condiment museum, the town hall, the southern Huiwang Tomb, Relying on culture, Yiwangzuka strives to create a national AAA tourist attraction, promotes the rural revitalization and livable project, allows villagers to live in buildings, and achieves employment at the doorstep of their homes, and two-thirds of the villagers in Yang'an Town are engaged in condiment-related work.
The villagers' pockets bulged, and the smiles on their faces became more, "The villagers in other towns are all going out, and our towns are all fighting to come." Cai Wenfeng said jokingly. Nowadays, Yang'an Town is not only a business card of condiments, but has long become a pioneer in rural revitalization.
On the wall of the Yang'an Town Condiment Museum is written such a passage, "There is a place, after thousands of years, it is still fragrant inside and outside, there is a taste, so that butterflies will fall in love with the kitchen, stop at Yang'an, lips and teeth to leave incense..." As the words said, generation after generation of Yang'an Town people inherit innovation, forge ahead, from small to large, from large to strong, so that the taste of Yang'an Town drifts farther and farther.