Guarding safety and smooth consumption | Chen Zhiqiang: Credibility is the duty, and the most important idea of BBK is the duty

RedNet Moment, September 28 (reporter Xiao Shuai, Liu Xuan, Chen Jie) "For BBK, 'integrity, duty' is not only a business philosophy, but also a credibility, a commitment and a corporate culture. This morning, at the theme seminar of the 2021 "Guarding Safety, Unimpeded Consumption" Consumer Rights Protection Year in Hunan Province, Chen Zhiqiang, Secretary of the Party Committee and President of BBK Commercial Chain Co., Ltd., started from the development of his own enterprises and shared with everyone the warm and serious topic of "Consumer Safety and Corporate Responsibility".

The people take food as the sky, and food takes safety as the first. For retail businesses, security is especially important. One person a day, three meals for four seasons. Retail enterprises bear the heavy responsibility of processing food from the field to the people's table, Chen Zhiqiang said that BBK is to ensure safety, ensure supply, a variety of choices as the primary responsibility of never slacking off, and has been innovating management concepts, promoting their own development, creating a safe environment for consumption, and harvesting results.

"Credibility is the duty. The most important idea of BBK is duty, under the leadership of Mr. Wang Filling, chairman of the group, many decisions of BBK are made according to duty. At the meeting, Chen Zhiqiang introduced that BBK has grown from a small shop on Xiangtan Jiefang Road to one of the top 100 chain enterprises in China, always keeping in mind that the reputation of customers and high-quality goods are the key to the survival of enterprises." In the corporate concept of BBK, it is required to use 'five hearts' (normal heart, enterprising, sense of responsibility, patience and love) to create a 'five-star' enterprise. And to talk about credibility is the duty, that is, the ordinary mind. ”

It is to put the interests of customers first, and to be a shopping mall for customers to rest assured. Today, BBK has established a set of efficient and innovative product quality and safety management models. It covers the whole industry process such as supplier management, production and processing management, storage and transportation and logistics distribution management, and customer terminal services. Through the application of big data, the whole process of product traceability, risk prevention and control, quality assurance are truly realized, and the daily dietary safety of consumers is fundamentally guaranteed.

In particular, in response to the new crown epidemic, strengthen the supervision of cold chain food, and firmly build a food safety defense line, BBK joined the cold chain food enterprise data collection system (referred to as "Xiang Cold Chain") running online in Hunan Province for the first time, basically realizing the traceability management of key varieties such as imported frozen livestock and poultry meat and aquatic products.

In addition to providing high-quality and inexpensive goods, BBK also continues to innovate in services, Chen Zhiqiang introduced, in 2014, BBK upgraded the establishment of the group's large customer service center, through the 4008669889 hotline, two intelligent robots and 20 online agents, for members and customers from Xiang, Gan, Guizhou, Sichuan, to provide one-stop services such as commodity consultation, after-sales acceptance, complaint suggestions, return visit opinions, online purchases, etc., serving nearly 2 million customers every year.

Chen Zhiqiang said: "Integrity is the responsibility of every enterprise, and it is also the cornerstone of the entire social development. In the brand value of BBK, integrity is always placed in the first place, BBK Group will be in line with the purpose of integrity, rights protection, consumption and safety, with practical actions to repay the society, return to consumers, so that consumers' consumption experience is more abundant and pleasant. ”