With the continuous development of China's beautiful and healthy industry, international exchanges and cooperation between industries are increasing. In order to further strengthen the exchange and communication between Aimei Group and the international market and introduce more high-quality overseas resources, the core executives of Aimei Group went to Israel and launched a week-long israeli business investigation tour.
Next, let's review the wonderful whole process of this study tour!
Amy Group walked into the "Miracle Country" in the desert, through master courses, innovative enterprise visits, celebrity dialogues, cultural experiences, etc., multi-dimensional and multi-perspective visits to Jewish civilization, explore the secrets of Israeli wisdom and innovation, and jointly discuss important topics such as model innovation, talent education and upgrading management with many outstanding Israeli enterprises.
Why did Israel become an innovative nation? Can the law of its success be introduced to Chinese companies? With many questions and curiosities, the delegation arrived in Tel Aviv. After touring the ancient Roman ruins of Caesarea National Park and deeply understanding the historical changes in Israel, the executives began a "dry goods" learning journey.
Courses
Visit the "Harvard of the Middle East" IDC and listen to the voices of the wise
The first stop of the IEMYS Israel study tour came to the "Harvard" IDC University Business School in the Middle East and embarked on a spiritual knowledge journey about the innovation ecosystem of business, religious beliefs, national spiritual inheritance, educational inheritance and innovative development.
Since its inception in 1994, IDC, known as the Herzliya Interdisciplinary Research Center, has produced tens of thousands of outstanding entrepreneurs, founders, and leaders of Israel's business, political, and IDF communities. IDC's Innovation and Entrepreneurship Education ranks first in Israel, ranking first in satisfaction with the College Student Survey for four consecutive years, and one-third of Israel's founding teams of innovative companies have graduates from this school.
On this day, the delegation walked into institutions of higher learning, entered the university classroom, and seriously became a student. This time, Ignatiol Invited several heavyweight guests to the senior executives of The Emmy Group, bringing wonderful course sharing to the students.
IDC University Lesson 1:
Israel's Innovation Ecosystem
Mr. Avi Luvton, Senior Director of Operations, Asia Pacific, Israel Innovation Bureau;
Mr. Avi Luvton, Senior Director of Operations for Asia Pacific at the Israel Innovation Board, gave a personal lecture and brought a detailed description of the Israeli innovation ecosystem to the senior executives of the Amy Group.
Avi Luvton said in the course: "Israel has no other resources, only the development of science and technology. "As the saying goes: If Saion loses his horse, he knows that he is not blessed. It is precisely because of Israel's lack of other resources that the strongest national innovation ecosystem has been forced out. In order to help entrepreneurs start and develop, the Israeli government has created a mature and complete entrepreneurial incentive system. The government has led the way, working with R&D centers, venture capital, capital, and promoting synergies to create Israel's unique innovation ecosystem.
In addition to the medical beauty business sector, Aimei Group has professional physical beauty, Internet, health industry research institute, Aimei University, Kangmei characteristic town and other industries. While developing the physical beauty business, Le Méridien Group does not forget to keep pace with the times, actively innovate and expand its business territory, which coincides with Israel's innovative spirit.
IDC University Lesson 2:
Israel's Advanced Technology Ecosystem
Dr. Amir Gutman, Founder & Managing Partner, Aviv Ventures;
Dr. Amir Guttman, Founder of Aviv Ventures And Associate Professor of IDC Herzliya Arison Business School, brought a wonderful course to explain the strength of Israel's innovation and technology ecosystem and the core value connotation of medical innovation, so that executives deeply felt the power of Israeli academia and understood the value of the "incubator" model for the rapid development of start-ups and the national high-tech innovation ecology. Israel's scientific and technological innovation achievements in the fields of medical treatment and beautiful health have also inspired executives engaged in the beauty industry.
Dr. Guttman founded Aviv Venture Capital in 2001 and has worked on a wide range of investments, business development, mergers and acquisitions. Private placement for startups and established companies and responsible for the Investor Relations segment.
Dr. Guttman taught Amy's executives that Israeli investment institutions favor high-tech innovators and that Israel's attitude towards failure is very tolerant, so as to inspire more entrepreneurs to make a comeback.
IDC University Lesson 3:
An Impending Accident, Decisions by NASA and the Columbia Spacecraft
Professor YoavYair, Dean of IDC's School of Sustainability;
Professor Yoav Yair was a member of the expert panel of THE JOINT NASA-ISRAEL PROJECT MEIDEX (Mediterranean Israel Dust Experiment) and has extensive professional experience. Professor Yoav Yair reviewed the accident of the Colombian spacecraft that shocked the world and commented on the causes, solutions and other related issues of the accident.
In the columbia spacecraft accident, poor internal communication and sharing, group thinking cognitive bias, prediction of the worst case and lack of solutions are the main factors that lead to the accident, and these factors are precisely the most common problems encountered by entrepreneurs in the operation process.
Professor Yoav Yair hopes that entrepreneurs and business executives can learn from this space accident, expand their thinking, and run their businesses in a better way.
Get a taste of Jewish culture and discover the secrets of innovation
When it comes to Israel's innovative wisdom, it must be inseparable from the religious beliefs of this people, and the roots of the Jewish nation, as a culture that has lasted for thousands of years and have rich roots, lie in its religious nature. It was the religious character of the Jewish people that gave birth to its cohesion and creativity.
The delegation walked into a unique Jewish classroom for an in-depth cultural experience of classical Israeli education. Both the academic schools at IDC University and the Jewish family education programs made the members feel Israel's emphasis on education, its commitment to innovation, and its inheritance of love and faith.
Featured Course 1:
History, Society, Culture, and Religion of the Jewish Nation
Rabbi Yuval Cherlow, a well-known religious leader in Israel;
Rabbi Yuval Cherlow is a well-known Jewish religious leader in Israel and enjoys a high reputation in Israeli academic circles, the public sphere, and the media circles. This course analyzes contemporary Judaism philosophy and modern social issues from the fields of history, society, culture, and religion.
Education and religion had a profound impact on the Jewish people. After experiencing wars, massacres, subjugations, and even thousands of years of wandering, this ill-fated nation can still miraculously restore the country and make the country strong and prosperous, and academic and religious education has played an indispensable role in this process.
Featured Course 2:
The Wisdom of Jewish Homeschooling and Communication
Mr. ShaiTzaphir, Founder of Duo Tutoring and Consulting, International WIZO Mentor;
Professor Shai Tzaphir, Senior Consultant on Family Education and Couples' Feelings, brought an exclusive study course "Demystifying the Wisdom of Jewish Family Education and Communication", which explores how Jews balance family and work, and the education and cultivation of their children.
First of all, the partnership must precede the family relationship, and children with good parental relations will know more about love and communication when they grow up. In terms of children's education, Professor Shai proposed two concepts: "logical consequences" and "natural consequences". Parents should avoid being like angry tyrants, but should learn and apply family education methods to cultivate their children's sense of responsibility in life and let their children learn to take responsibility.
In terms of interpersonal communication, Professor Shai led AMYS executive trainees to a team game called "The Map of Love". During the game, the participants deepened their understanding of each other and enhanced their friendship. Many students said at the end of Professor Shai's announcement of the course: the course is wonderful and unfinished.
Visits
Zero-distance contact with the "innovation" of medical beauty
The first stop of the corporate visit:
Inmode, the world's leading beauty instrument well-known enterprise
Inmode Ltd. is the world's leading provider of innovative and award-winning medical technology, specializing in professional beauty, high-end beauty instruments, home appliances and more, focusing on health and life-changing outcomes. It has 6 optical and RF functions and has been successfully sold in 44 countries. It has fewer than 200 employees, but it can generate an annual turnover of 150 million US dollars. The company launches two innovative platforms to the market every year to ensure product competitiveness.
The delegation learned more about the development of the INMODE team, as well as its strategic planning in beauty technology and global beauty market development, and personally experienced the beauty products developed by the Israeli team.
INMODE's strong scientific and technological innovation ability and the careful and pragmatic spirit of the person in charge have made the visiting executives admire, and at the same time, they have also given everyone a lot of new inspiration in product innovation and cooperation model exploration.
The second stop of the corporate visit:
Gigi Cosmetic Laboratories
The Gigi Cosmetics Laboratory was founded in 1957 by the late Mr. Eliezer Landau. Landau's goal is to establish Gigi Cosmetic Laboratories as Israel's leading specialist cosmetics company, meeting the diverse needs of its customers. Credibility, professionalism, innovation and loyalty are the secrets of Gigi's success.
Gigi Cosmetic Laboratories started with only a few products, but after half a century of development, it currently has more than 400 quality products, divided into two categories: beauty salon products and household products. Today, Gigi Cosmetic Laboratories accounts for more than 60% of the specialty cosmetics market in Israel and exports its products to the world.
The application of the new active ingredient is one of Gigi's features; the close collaboration between Gigi Cosmetic Laboratories and pharmaceutical manufacturers makes Gigi the first company to license pharmaceutical ingredients for use in cosmetics
Through in-depth exchanges with the company, the students felt the most profoundly that Gigi's efficient work team, the entire team of 50 people to serve agents in more than 40 countries around the world, creating high performance! It also allowed the trainees to further understand the importance of flat management and talent optimization of the company.
The third stop of the corporate visit:
Needleless water light enterprise Tavtech
Tavtech Ltd. is a privately held company based in Israel that is constantly developing medical device and beauty device applications based on its unique jetting technology that are changing the way non-invasive treatments are approached today.
The company's patented technology has been successfully applied to aesthetic skin, wound management, gastroenterology (colonoscopy) and surgery. The technical principle is both complex and simple: the original liquid, such as brine, vitamins, acids, etc., is accelerated by using pressurized air through a unique nozzle, and the accelerated liquid is decomposed into microdroplets. This micro-drip can be used both for medical applications and for cosmetic care and various skin conditions.
Products are manufactured in GMP compliant factories. The company is currently ISO 13485 (including CMDCA) and ISO9001 certified.
From technical explanations to hands-on experience, Emmy trainees have zero-distance contact with needle-free water and light, and feel the whole operation process. In order to facilitate the comparison, the Tavtech demonstration teacher first gave the students a half facial treatment. After the treatment, half of the treatment was done, and the height of the facial eyebrows and the horizontal line of the corners of the mouth was significantly improved. The black technology without needles and water light has also aroused the strong interest of the students.
The fourth stop of the corporate visit:
Alon MedTech, an incubator for the medical beauty industry
Alon MedTech is actively involved in the creation and development of high-tech companies in the field of medical devices, working on new technologies that improve human well-being and quality of life. Founded by leading Israeli entrepreneur Dr. Shimon Eckhouse, the company has founded and invested in a number of medical technology companies, two of which are leading international companies (previously traded on THE NASDAQ) ESC Medical [Lumenis] (acquired by CVC CapitalPartners) and Syneron Medical (acquired by APAX partners)
The participants had a new understanding of the AlonMedtech incubation base, and the participants were amazed by the new concepts, business models and project incubation results. During the interview, the participants admired AlonMedtech's analysis and judgment of the project. Israel's support for startups can be seen from AlonMedtech: it only takes two months for startups to apply to the state to approve the application, and after the approval, the government will support 40% of the funds to give the start-up fund, the government does not participate in shares and operations, and returns the funds to the government after making a profit, Israel is worthy of the title of the country of entrepreneurship.
During the visit, the delegation listened to the four group project roadshows of imaging instruments, hyaluronic acid injection, whitening technology, and laser non-invasive anti-aging, and learned about the changes brought by innovative medical aesthetics to the development of beauty and health industry in multiple dimensions.
The fifth stop of the corporate visit:
Benchmark beauty equipment company Endymed
EndyMed Medical Inc. is a manufacturer of medical beauty equipment that develops and markets a wide range of energy-based beauty systems. The company's clients include beauty professionals and home consumers. Multi-source 3DEEP RF technology is a unique beauty solution protected by patents for topical dermatology, microneedle skin augmentation, as well as a variety of cosmetic therapies such as wrinkle removal, skin tightening, and slimming.
Endymed not only has a great product, but the way it is marketed has changed a lot. In China, Endymed has reached endorsement cooperation with movie stars Yang Zi and Zhai Tianlin respectively, actively promoting it on various e-commerce platforms, while the founders also actively participate in China's entertainment TV programs to increase product exposure. The excellent products coupled with the variety of marketing methods have benefited the students.
The sixth stop of the enterprise visit:
Alma Lasers, a world-renowned manufacturer of medical devices. Ltd
AlmaLasers. Ltd.) Laser Company is a world-renowned manufacturer of medical lasers, photonics and RF equipment. Ranked in the top five in the world in the industry sector, the R&D and production headquarters is located in the high-tech city of Caesarea in Israel, and the global market support center is located in Chicago, USA, which has been acquired by Fosun Group. Technological innovation is the source of development of Israel Feidun Laser Company, a strong team of scientists, rich market experience, and clinical close integration, so that Feiton Company can continue to develop the medical laser market needs cutting-edge technology, become the leader of the medical laser industry. Feidun's medical laser and optical equipment are mainly used in dermatology, plastic surgery, burn surgery, laser and other fields.
As a long-standing partner of Immy Group, this visit to The I-Thien Headquarters in Israel enabled I-Méridien group to reach a further intention of in-depth cooperation with Feyton, and to explore the introduction and cooperation mode of new products and equipment.
The seventh stop of the enterprise visit:
Veteran laser equipment manufacturer Lumenis
Founded in 1966 in Silicon Valley, California, coherent Inc., the world's largest optical and medical laser company, is the world's oldest and largest medical laser company. Founded in 1991, ESC Healthcare is the world's largest manufacturer of glare meters. On May 1, 2001, The American Medical Laser Company merged with ESC Medical to form the world's largest optical and medical laser company, with production bases in the United States and Israel. The new company was renamed Lumenis, derived from Latin, meaning "light of life."
As a veteran laser equipment manufacturer and a partner of The Immypian Group, Keyiren has always been strict in its control of product quality. The core component laser tube, which lasted for 40 years of continuous innovation, improved product quality, and the rigorous attitude made the trainees deeply admired.
The eighth stop of the enterprise visit:
Medical aesthetic innovation enterprises visit pollogen
Pollogen is a subsidiary of Medical Doctor and a global leader in the aesthetic medicine market. Pollogen provides a safe, effective and painless solution designed to enhance the practice of aesthetic medical professionals. The company's products offer non-invasive, minimally invasive and non-surgical solutions for treating acne scars, reducing cellulite, shaping facial contours, layering skin repair, muscle lifting, skin regeneration, tightening and wrinkle reduction.
During the visit, the trainees learned about Polloen's core technology - tripolar RF, and the person in charge of the enterprise deeply interpreted the company's development, instruments and equipment, product effects, etc., and let the trainees understand the strategy of the enterprise to maintain competitiveness in the market: 1. The company is strong enough to acquire competitive small and medium-sized enterprises; 2. Its own unique core competitiveness can be acquired by large famous enterprises; 3. Strategic cooperation, rope and crab tied together, will also make themselves worth more. The platform is important, and the effectiveness and value of who you play with are different.
Pollogen's supervision of clinical effects has made executives deeply admired, and at the same time, they have also made everyone realize that the market prospects for high-tech non-invasive weight loss are limitless.
Humanistic experience
Feel the power of Jewish civilization's rich history and faith
The first stop of the humanistic experience:
Ancient Roman ruins of Caesarea National Park
Walk into the ruins of the ancient city of Caesarea and look desolate. The ancient city walls collapsed and piled up in thick grass, but still can't hide the grandeur of the ancient city's scale. The block-style buildings you see in front of you are only a corner of the bustling central area in that year, so you can also imagine the prosperity of the city in that year.
The second stop of the humanistic experience:
Jerusalem
"If the world is very beautiful, nine points are in Jerusalem. If the world is very sad, nine points are in Jerusalem."
Jerusalem is a famous religious shrine located in Israel and one of the world's three major religions. With a rich history and unique style, Jerusalem, with its ancient and mottled walls and patchwork of stone buildings, reveals harmony and simplicity in softness, as if to tell its longevity and holiness.
Standing on the edge of the Wailing Wall, when touching the wall with his hand, the vicissitudes of the holy city for two thousand years still seemed to reverberate on the stone wall. For thousands of years, some Jews have come here every day to pray against the wall. On religious holidays, a large number of Jews gather under the walls, blowing horns, reciting the Torah scrolls, praying collectively, and holding religious ceremonies to remember their ancestors and remember the sufferings of their people. The Wailing Wall became a symbol of the Jewish people's devout faith, sense of distress and high cohesion.
The third stop of the humanistic experience:
Tower of David light show
The light show is exquisite, all the sound effects scenes and all the ancient buildings of the Tower of David are perfectly matched, the characters, animals, and scenery are very realistic, as if they are immersive, and the high-tech effect is amazing! At the end of the light show, flocks of white doves of peace flutter their wings and fly by, and a line of subtitles "pray for the peace of Jerusalem" appears at the top of the tower, which is very moving. It is really not easy for Jerusalem and the entire Jewish nation to go through thousands of years of bloody storms in exchange for the peace and prosperity it is now, and I hope that Jerusalem will never be at war again, and there will always be peace.
The fourth stop of the humanistic experience:
Masada National Park
The sun is scorching overhead, and as soon as you enter Masada National Park, you are immediately shocked by the sight in front of you. When I first saw Tel Aviv-Jaffa and Jerusalem, it also brought people indescribable shock, but masada brought people a completely different shock than the previous two, only to see that it was independent of the cliffs, yellow sand was long, and there was no trace of greenery and humanity, which looked more ancient, more determined, and more independent. It refuses to merge with this world of red and green, but uses its cliffs where no grass has grown and the ruins of castles that have long been weathered, crossing the river of more than 2,000 years, showing the world what it is.
For the Israelites, this is the sacred place of the heart, must climb the mountain to undergo the most solemn test, and the "spirit of Masada that never falls" has become the spiritual totem of the Jews.
The fifth stop of the humanistic experience:
The Dead Sea, a miraculous gift from God
The Dead Sea, the lowest place on Earth (428 meters below sea level);
A magical place that makes dry duck swimming possible!
Soaking in hot springs is already out, and soaking in the Dead Sea is fashionable. In the natural pollution-free environment, soaking in the Dead Sea, floating easily, the mood is instantly calmed. Along the shore, the natural "healing water" is rich in minerals, black mud sediment and natural heat, making it an ideal base for health and beauty treatments.
The sixth stop of the humanistic experience:
Visit the AHAVA factory and feel the charm of Israel's national treasure brand
In the blink of an eye, the fun-filled and rewarding expedition to Israel is nearing completion. At the last stop of the business trip, the participants walked into AHAVA, known as "Israel's national treasure cosmetics", to discuss how the beauty industry can rationally use natural resources and develop more excellent products. The natural advantages that Dead Sea Resources bring to the Israeli cosmetics industry have provided executives with new product development and industry development ideas.
Someone asked,
Why did Israel become a country known for its innovation?
As a two-thirds of the country's desert-covered projectile land, why are there so many companies listed on the NASDAQ in Israel?
The Israelites said,
They don't have natural resources, the only ones they have are entrepreneurs.
If you are curious about Israel,
It is better to follow the Dimension King into it and look for the answer you want to know.
A week of study tours, lifelong benefits. At the closing dinner, everyone had a wonderful sharing, saying that they had a new improvement in their vision and career development, and they were more determined to adhere to and pursue the cause of the beauty industry. The infinite charm of Israeli culture, innovation and education has enabled the executives to complete a comprehensive leap in thinking, and also laid a good foundation for the international strategic layout of The Emmy Group.