Recently, the brand integration marketing case created by "King king and Wang brand strategic marketing consulting" using "Wang Hongwei 3 I sell model" (remember me, choose me, pass on for me) won 3 awards of the 13th Beijing International Creativity Award. The winning of the 3 honors is also a strong confirmation of the effectiveness of Wang Hongwei's "Remember me, choose me, pass on for me" 3 my selling model.
（ 1 ）
Wang Hongwei's new book "Remember Me, Choose Me, Pass on for Me: The Psychology of Marketing That Everyone Needs" is most likely the only advertising/marketing book to win this year's International Festival of Creativity.
The brand integrated marketing case conducted by King King and Wang Brand Strategic Marketing Consulting using "Wang Hongwei 3 I Sell Model" (Remember Me, Choose Me, Pass on for Me) and Wang Hongwei's new book "Remember Me, Choose Me, Pass on for Me: Marketing Psychology That Everyone Needs" won the 13th Beijing International Creative Award.
（ 2 ）
Wang Hongwei, a famous Chinese advertiser and best-selling author, was selected for the "13th Beijing International Creativity Award" sponsored by the Beijing Advertising Association [2021 Advertising Industry Annual Influential TOP Figures].
It is reported that among the nearly 10 million advertising practitioners in the country, only 7 players were selected into the list of "2021 Advertising Industry Marketing Planners TOP Figures". The selection lasted for several months, with a total of 1.99 million+ people participating in the selection activity, and a total of 810,000+ votes were received. It can be said that it is one of the thousands, and the difficulty can be imagined.
1.99 million+ people participated, 810,000+ votes, 7 were selected as TOP figures
It is worth mentioning that this is the successor to Wang Hongwei obtained:
【Famous Chinese Contemporary Advertiser】
【Best-selling Author】
【2017 IAI China Best Creative】
【2017 Marketing Communication Leader of the Year】
Campaign [Digital Marketing Strategist of the Year 2017]
Campaign [Digital Marketing Operator of the Year 2017]
【2018 IAI China Best Creative】
Campaign [Digital Marketing Strategist of the Year 2018]
Campaign [Digital Marketing Operator of the Year 2018]
【Great Wall Award Brand Person of the Year】
【Top 10 New Creatives in China's Advertising in 40 Years】
【2017 Campaign Asia Digital* A-List1 Hall of Fame】
(Jack Ma, Robin Li, and Ma Huateng were selected for this list in 2015)
After the award, he won another international award in the advertising industry.
British Campaign executives presented Awards to Wang Hongwei
（3）
The brand integrated marketing case created by Wang Hongwei using the "Wang Hongwei 3M Fission Model" for a group was selected into the "13th Beijing International Creativity Award".
The final judging results will be announced at the grand award ceremony of the 2021 "Beijing International Creativity Award" held on October 23.
"Wang Hongwei 3 I Sell Model" introduction:
(For details, see page 169 of the book "Remember Me, Choose Me, Biography for Me")
Wang Hongwei 3M selling model (3 I fission model)
The core of passing for me is to turn the consumers who originally "bought from me" into the communicators of "passing on for me" or the sellers of "selling for me", so as to achieve viral fission transmission and explosive sustained growth.
For example, like Pinduoduo, after the user "remembers me" (fight to buy more preferential), when there is a demand, he will take the initiative to "pass on for me" (by sending links to friends and relatives, spread for free for Pinduoduo), and let his relatives and friends also "choose me" (choose the Pinduoduo APP and its recommended Pinduoduo products). Every purchase can form such a cyclical growth. This is also a typical 3M fission model.
Wang Hongwei [3 My Selling Model] is based on the three-in-one of continuous value creation for customers, "strategic growth + strategic marketing + brand moat" strategic marketing model.
About the Beijing International Creativity Awards:
Beijing International Creative Award is one of the core contents of Beijing International Creative Festival, for more than ten years, under the leadership of the Beijing Municipal Market Supervision and Administration Bureau, with the strong support of Beijing-Tianjin-Hebei and national advertising practitioners, it has continued to grow and develop, and has become one of the largest, most influential and most professional advertising awards in Beijing and even the whole country.
In 2021, more than 3,000 works participated in the selection. On September 25, the expert jury of this year's Creative Awards, composed of experts from market supervision departments, media, academics and senior creatives from enterprises, gathered in the Beijing National Advertising Industry Park for centralized review.
Zheng Wansheng, Director of the Organizing Committee of Beijing International Creative Festival / President of Beijing Advertising Association, Ding Yanfeng, Secretary-General of Beijing Advertising Association, Wei Lin, Deputy Director of Advertising Supervision and Administration Department of Beijing Municipal Administration of Market Supervision & Administration, Wei Lin, Supervisor of 2021 Beijing International Creativity Award, Chairman of the 2021 Beijing International Creativity Award, Yang Tongqing & Vice President of Beijing Advertising Association / Professor of Capital University of Economics and Business, Director of Advertising Broadcast Department of China Central Radio and Television General Manager Office & 2021 Beijing International Creative Award Jury Member Yin Xuedong, Other leaders and expert judges from all walks of life attended the evaluation site.
Zheng Wansheng, Director of the Organizing Committee of Beijing International Creative Festival / President of Beijing Advertising Association, delivered a speech
2021 Beijing International Creativity Award Supervisor Wei Lin
Deputy Director of the Advertising Supervision and Administration Department of the Beijing Municipal Market Supervision and Administration Bureau
2021 Beijing International Creativity Award Jury Member Yin Xuedong
Director of the Advertising And Broadcasting Department of the General Manager's Office of the Central Radio and Television Corporation
2021 Beijing International Creativity Award Jury Chairman Yang Tongqing
Vice President of Beijing Advertising Association / Professor of Capital University of Economics and Business
2021 Beijing International Creativity Award Jury Member Song Weishan
Executive Dean of The Department of Advertising, Hebei Advertising Research Institute/School of Journalism and Communication, Hebei Normal University
Note: Some of the content is transferred from the Beijing Advertising Association