On August 27, the China Internet Network Information Center (CNNIC) released the 48th "Statistical Report on the Development of China's Internet Network", which pointed out that as of June 2021, the scale of China's Internet users was 1.011 billion, the Internet penetration rate reached 71.6%, and more than 1 billion Chinese users accessed the Internet, forming the world's largest and most vibrant digital society. This means that the vast majority of people around us are in the wave of the digital age, and Internet-based digital services have become an integral part of life and work.
In addition to watching videos on mobile phones, ordering takeaways, online shopping, scanning codes and cycling, cloud payment, real-time viewing of health treasures, etc., another important service industry in daily life is rapidly accessing the Internet platform, and it is expected to become an important Internet tool that we use frequently in the future. This is, the Internet + legal services in the digital age.
The report of the Nineteenth National Congress of the Communist Party of China proposed that by 2035, the goal of basically building a country ruled by law, a government ruled by law, and a society ruled by law should be achieved. In addition to providing basic legal service guarantees for the soundness of laws and regulations, it is even more necessary to form a good atmosphere of rule of law in the whole society, and it is necessary to guide the whole society to study and abide by the law, find the law when things happen, rely on the law to solve problems, and develop the habit of resolving disputes and safeguarding rights in a legal way.
How to ensure the accessibility and inclusiveness of legal services is a long-term issue that needs to be faced in the construction of the rule of law in China. With the high popularity of the Internet, the trend of the industry Internet is becoming more and more obvious, and the relatively traditional legal service industry is gradually promoted by the Internet, and the "Understanding the Law Emperor" created by Chen Dawei and his team is a legal service platform promoted by the Internetization of the industry.
Chen Dawei, who has been starting a business in the Internet field for many years, began to get involved in the legal service industry in 2017 because of the demand for legal services, when he was still looking for the professional lawyers he needed through search and friend introductions, and in the process of looking for lawyers in many ways, he found it very difficult to find a "counterpart" lawyer.
Chen Dawei realized that this superficial industry is actually operating in a very traditional model, with an entrepreneur's keenness to reshape business, and began to conduct business model research on the entire legal service industry, in order to find a suitable solution to empower the entire industry.
In the legal service market at that time, many people with demand like Chen Dawei would encounter the same dilemma, because there were several practical pain points in the industry that needed to be solved urgently:
First of all, it is difficult for users to find a lawyer who is right for them. Each party's case situation is different, and it is necessary to find a lawyer who can solve their own problems in a targeted manner, but often the real situation is that a lawyer who is good at criminal cases takes a marriage case, which greatly wastes the time cost of the client and also leads to the client increasing the cost of trial and error.
Secondly, law firms and lawyers are fiercely competitive in the legal service industry, want to open up the market, but it is difficult to bear high marketing costs and lack of professional market operation capabilities, the team is in the "stall-style" service sales dilemma, resulting in many lawyers and law firms with professional ability facing no cases to do, over time, lawyers in order to survive, will be able to do the cases as far as possible, so that the lawyer may not be able to receive too many types of cases he is good at, and will lead to lawyers can not accumulate the corresponding industry experience, However, due to the influence of the general environment, lawyers and law firms have to continue to follow this "vicious circle" but are powerless to change.
Chen Dawei told us that if lawyers spend too much time and energy on finding cases, then the time and energy spent on solving cases will be reduced, which is very unfavorable to lawyers and parties.
Third, because lawyers in the legal service industry under the traditional format usually need to go through a series of professional knowledge learning and assessment, the entry threshold for becoming a lawyer is high, so in addition to becoming a lawyer, it is necessary to have the endurance to learn, but also needs the corresponding ability to handle affairs and the tempering of experience, and this elite entry model makes the price of legal services not low. However, it is difficult for lawyers to be willing to accept the "free" consultation model, which is sometimes an obstacle for lawyers and parties, and it is also one of the reasons why it is difficult for both parties to reach cooperation. The change of thinking habits requires a long-term process, whether to cater to the laws of the market or remain unchanged, which requires a responsible platform to promote.
Finally, in terms of source channels and brand promotion of law firms, the majority of law firms or lawyers have long faced a single and expensive advertising channel, and if the volume is not large enough, the relative scale effect cannot be reflected. The relationship of trust between clients and lawyers also needs to have corresponding systems or platforms to promote, and cannot rely solely on the brand of the law firm and the personal reputation of the lawyers. The establishment of the trust relationship is often that the client understands the present through historical data, and when the market does not have open and transparent historical information, the client's entrustment needs to be guaranteed by a platform or institution. Lawyers need to come up with their own valuable information and use the platform to reflect their value openly and transparently.
In addition, Chen Dawei, the founder of ZhifaDi, said that the biggest pain point of legal services is that every case received by lawyers is not a standardized product, and at the same time affects the pricing power of lawyers, and the cost of corresponding services cannot be quantified and transparent. Taking marriage lawsuits as an example, whether there is a house, a car, or a child between husband and wife, the way to solve the problem is different, and at the same time affects the pricing power of the lawyer, and the cost of the corresponding service cannot be consistent and transparent.
For the client, the most concerned thing is whether his own problem can be solved, is there a platform and institution to make his problem solved and guaranteed in the process? For lawyers, whether there is a source of cases or a traffic portal makes him more focused on improving his legal professional skills and increasing his case handling experience.
These are issues that need to be addressed urgently by legal services, and they are also an opportunity to change the status quo of the industry.
He wants to use the "Understand the Law" platform to solve the practical problems of these industries, to achieve efficient and transparent docking of legal service needs and services and high-quality services, to promote collaboration between lawyers, improve and establish the trust between lawyers and clients, and promote the construction of a legal society.
In the interview, it is not difficult to find that Zhifadi is a different from the traditional law firm in the past, and strives to build a legal service platform under the Internet model, where customers can quickly find suitable lawyers, and the platform will follow up the whole process of the case, and provide service guarantees for the client through online entrustment. Lawyers can also use the platform to find cases that are suitable for their professional expertise and improve their professional ability and efficiency.
What the Fadi platform is doing is to use the professional marketing team to summarize and sort out the cases for the 2,000+ law firms and 10,000+ cooperative lawyers that we currently cooperate with, so as to quickly match the "counterpart" lawyers for the clients and save the time and cost of lawyers. Use the power of the "Understand the Law" platform itself to promote a virtuous circle in the legal service industry.
Chen Dawei introduced that Emperor Zhifa has changed the traditional legal consulting service model, using Internet technology as a means to build a sharing circle of resources between lawyers and users, to achieve online and offline three-dimensional special services, and to efficiently help customers achieve their needs. In addition, the platform will soon launch a 3.0 version of the APP in September.
It is understood that the 3.0 version of the Fadi APP has attached great importance to the application of modern information technology such as big data, cloud computing, and artificial intelligence from the beginning of its design, and based on artificial intelligence and deep learning of machines, it provides users with higher quality and more accurate services. Emperor Zhifa is one step ahead of the informatization of legal services, and has also explored a path for the convenience and inclusiveness of legal services.
Chen Dawei's confidence comes from the accumulation of more than three years, the algorithm and model have basically matured, can provide the possibility of rapid replication, the platform will introduce more excellent lawyers to settle in, in the legal service industry, with a leading edge.
Of course, how to reasonably integrate existing functions, better explore ways to cooperate with resources, how to lay out more cities, open up larger markets' How to introduce more law firms and more lawyers to settle in the platform, are all problems that Chen Dawei thinks about every day, and also determines the future imagination space of The Emperor of Law.
At the end of the interview, talking about entrepreneurship, Chen Dawei said that entrepreneurship has become a part of life, as an entrepreneur, to be on standby 7x24 hours a day. He divided entrepreneurship into two kinds: "general mode" and "difficult mode", "general mode" of entrepreneurship is the use of ready-made routes and business models, can be done in a light and familiar way, there are references to benchmark enterprises and lessons left by others, it is easier to succeed. And "Hardmode" means that you need to constantly innovate along the way, there is no template to refer to, you can only rely on your own exploration and exploration.
For Chen Dawei, to be the Emperor of the Fa is to choose such a path that few people take, although it is difficult, he is happy in it.
"Choosing Hardmode means choosing a challenge, challenging myself is a meaningful thing, I can get a sense of accomplishment and fun in it", "I want to be busy, busy with dreams, if the dream comes true, I can bring contribution and value to society". In the interview, Chen Dawei's simple entrepreneurial concept is respected.
Science and technology are the primary productive forces, and business models driven by the Internet, information and data will become the commanding heights of the industry in the future. Standing in the new era, riding on the rapid growth of legal demand and service market, relying on information tools such as the Internet, with successful entrepreneurial experience and excellent team as a guarantee, Chen Dawei and his understanding of the law emperor, the future can be expected.