Sometimes, whether the box office is good or not, it is really not up to you to decide, but the impact of box office failure on you is very large, once your box office performance is not good, it is bound to make the investors behind the scenes think that your box office appeal is far inferior to others, such as Zhang Yimou we want to talk about today, it is such a person, recently he directed a movie, the box office is not very close, and even once lost a bottom to the sky.
Yes, this movie is the recent Zhang Yimou's new film "One Second", starring Fan Wei, Zhang Yi and the new girl Liu Haocun, it can be said that if you have seen this movie, you can feel the spiritual outlook of the people in that era, worthy of Zhang Yimou's technique, the quality of this movie is definitely not black, but in the eyes of investors behind the scenes, the performance of this movie is not very ideal.
It is because of the box office of this movie, as of my press release, the film has been released for 18 days, the box office is only 128 million, the film side according to the share to calculate, it will also receive so much box office of more than 43 million, which means that under this figure, the investor may not even earn the cost of it, after all, according to this achievement, the investor at least fished out a cost money, so many people will definitely put the box office failure of the pot, buckled to Zhang Yimou's head.
Not to mention that there is no harm in comparison, remember that the cumulative box office of Zhang Yimou's film "Shadow" before reached 628 million, the film party's share reached 221 million, and the investors are bloody no matter how they look at it, so in this way, it is even more that Zhang Yimou's "One Second" box office is unbearable to see, then, the question is, does Zhang Yimou really want to carry the pot?
In fact, I personally think that this really can not be completely blamed on the family, the film itself has some problems, the first of which is the positioning problem of this movie, because it belongs to the literary and artistic film itself, you know, the audience of the literary and artistic film itself is very small, the result of the small audience has led to the box office iron will not be too good, plus the subject matter is too sensitive, not suitable for large-scale publicity, which further dampens the box office of the film.
Of course, it is estimated that Zhang Yimou also understands that the audience of literary and art films itself is very small, presumably as a director, he definitely understands a lot more than us ordinary audiences, but he is still willing to make such a movie, which can be seen that Zhang Yimou is also a director with feelings, so, in this regard, Zhang Yimou is much better than other directors.