Qiaoguo (pictured right) and happy cakes made by Wang Haiyan.
Knead the yellow dough firmly, divide it into small pieces and press it into the bun card, and the dough that comes out of the dough is covered with various auspicious patterns. "This is the fruit of the cake, the noodles used in the fruit are the same as the cake, and my approach is still in accordance with the old way, and the noodle primer is made with yellow artemisia and yellow yeast rice wrapped in green leaf grass." Old ingredients, old taste, can be popular! Wang Haiyan said that he was very proud of the clever results he made.
Wang Haiyan's non-hereditary heir certificate.
On August 26th, in Tanxitou Village, Zeku Town, Wenden District, Weihai City, Wang Haiyan was busy making Qiaoguo and Xi cake steaming dumplings, and in the processing room, the qiaoguo and xi cakes that had just come out of the pot emitted a seductive sweet fragrance. Wang Haiyan began to sell qiaoguo and other pasta more than 10 years ago, and now nearly 70% of her products are sold through WeChat to all parts of the country. Often, an out-of-town customer buys her pasta and will be followed by a string of customers. Relying on her consistent good reputation, Wang Haiyan's customers spread from the three eastern provinces to Jiangsu, Zhejiang and Shanghai, and she also has many customers in the provincial capital Jinan. In 2013 and 2016, with the skills of making cakes and flowers, Wang Haiyan also became a representative inheritor of the intangible cultural heritage of Wenden District. She said: "In the New Year, I have more than 10 people here to work together, and it is just enough to sell that kind of busyness."
The roasted fruit reveals a beautiful auspicious pattern.
Xiao Qiaoguo has a deep historical and cultural heritage. Qiaoguo is a kind of flower food, which has a history of more than 300 years in Weihai Wenden. The old custom of Wenden is that every seventh day of the first month of July, every household will bake fruits, make happy cakes, welcome the harvest of grain, and worship the seven sister gods. The elders will also wear the baked fruits in a string of red threads and wear them around the necks of the juniors, which means cleverness and cleverness.
At 7:30 in the morning, at the mouth of Houdao Village in Zeku Town, Ci Shenxia would take the factory shuttle to work. The autumn breeze is getting cooler, and the order volume of seasonal fruits, cakes and flowers in the factory has increased significantly. More than a dozen rural housewives like Ci Shenxia in Zeku Town all took the factory shuttle to work in the morning. According to Lin Hong, the head of the enterprise, the output value of Qiaoguo accounts for 20% of the company's annual revenue, and this year's flowers have been exported to Canada on the other side of the ocean, and domestic orders are in short supply.
Wendeng's local Qiaoguo and flower-fed industries have also attracted universities such as Beijing Jiaotong University and Ludong University to set up off-campus practice bases in Wenden, and Ci Shenxia was invited to explain traditional crafts to teachers and students of the school. "Unexpectedly, I was a countryman who also gave a lecture to college students and foreigners. In the past, I used to make some food for my family during the New Year's Festival, but now I didn't expect to be able to work in the factory to make money by relying on this craft. I can earn more than 3,000 yuan in the off-season and more than 5,000 yuan in the peak season. Speaking of this, Ci Shenhui happily closed her mouth.
Flowers at the sea ceremony in Gangnan Village, Wenden Zeku Town.
Wenden District has been focusing on promoting the development of the flower and food industry, turning this characteristic folk noodle product that was originally produced during the New Year into a combined industrial model that includes the innovation of intangible cultural heritage skills, the standardized production of professional factories, and the production of traditional models, and has embarked on a road of industrialization of intangible cultural heritage products. Wendeng District formulated relevant support policies, introduced and launched the public welfare cultural venture capital project, and provided residents with a free platform for learning the production process of flowers and flowers. Combined with the credit point system, we will promote the creation of high-quality flower-filled tourism products and the industry self-discipline and the inheritance and promotion of flower-feeding skills, so that Wendeng urban and rural areas teach flowers, learn flowers, and more and more people will be flowers, and the fame of Wenden Qiaoguo and Flowers is also growing.
Lin Rongtao, the municipal inheritor of the jiaodong flower dumpling custom of the provincial intangible cultural heritage project and director of the China Arts and Crafts Artists Association, makes flower dumplings.
On August 16, the Department of Culture and Tourism of Shandong Province named Wendeng District the "Hometown of Folk Culture and Art in Shandong Province" for 2021-2023 due to the local tradition and flourishing custom of Jiaodong Flower Feast. At present, Wendeng has more than 300 main business entities of flower and food products, and more than 12,000 rural women are engaged in the production and production of flower food.
Tang Feng, a rural mass reporter, and Wang Haizheng, Liang Jiayuan, and Yang Dan