According to a report by The Ningde Network on November 7, Pingnan County is located in the northeast of Fujian Province, with rich traditional village resources and excellent natural ecological environment, and is not only a key old district and county in Fujian Province, but also a key county for poverty alleviation and development in Fujian Province. In recent years, Pingnan County, relying on the resources of ancient village groups, developed cultural and creative industries with reform thinking, awakened the countryside with art, and empowered the countryside with culture, and embarked on a new road of "party committee and government + artist + farmer + ancient village + Internet" to promote rural revitalization. Mainstream media such as People's Daily, CCTV, Xinhua News Agency, and China Reform Daily have made more than 20 special reports, among which the CCTV News Channel's large-scale real-time interactive topic program "Where is reform" has also been broadcast for a long time.
First, change the concept of development, the old village from "disadvantage" to "advantage". Pingnan County is located in a remote area, inconvenient transportation, closed information, relatively lagging rural development, rural labor outflow is relatively large, objectively preserved a number of rare domestic, concentrated contiguous original ancient village groups. In order to better promote the old appearance of the ancient village to a new look, the masses to get rid of poverty and become well-off, the Pingnan County Party Committee and County Government have made a decision-making change to promote poverty alleviation and rural revitalization with cultural creativity after in-depth research and repeated demonstration. Ideologically, we should abandon the outdated concept that "the primitive form of production and life is backward", and regard some black tiles of earthen walls that seem to be useless but are extremely nostalgic, such as old alley houses and plough pickaxes, as scarce resources of "people without me", and activate and utilize them through cultural creation. In terms of work promotion, we will change the old road of rural construction that is "partial to reshaping" and "large-scale demolition and construction", and through the preparation of development plans and the introduction of support policies, we will gradually lead and guide the development of cultural and creative industries, ensure that traditional villages are developed in protection, and "cast the soul" while "shaping". In terms of capital guarantee, we will change the investment model based on financial funds, innovate and implement the model of "cultural and creative stage, market singing", directly raise more than 25 million yuan through marketization, and introduce 9 cultural and creative projects invested by Tianjin TEDA Museum of Contemporary Art, Nanjing Pioneer Bookstore, Shanghai Baro Alto Education Group, etc., effectively solving the dilemma of large investment in traditional village protection and development funds and difficult financial support at the county level.
Second, optimize the entrepreneurial environment, remote villages from "displaced people" to "retain people". As an underdeveloped county in the mountainous area, Pingnan County has long lacked industrial projects and jobs, a large number of people go out to work through business, and most of the people who stay in the countryside are women, children and the elderly, which is jokingly called the "386199" troops. According to statistics, before this, nearly 80% of the rural population in Pingnan went out, of which the most typical Longtan Village had a registered population of more than 1,400 people, and only 200 people remained behind. In the face of this dilemma, Pingnan County regards how to "revitalize people" as the key to rural revitalization, takes cultural creativity as the starting point, and strives to "bring people in and stay", so that the ancient villages and hollow villages that have been silent for a long time can be revitalized. The first is to introduce "high people" in the innovative talent policy. Specially introduced the cultural and creative industry talent policy, like treating leading industrial enterprises, giving high-end cultural and creative talents and teams "special treatment", implementing the linkage of county leaders, "one person, one matter, one discussion", and giving them enough voice and dominance in rural construction governance, etc., successfully introducing a group of more than 20 expert teams such as Fudan University and China Academy of Art. The second is to improve the entrepreneurial environment and bring back "relatives". The innovative return-to-home entrepreneurship award supplement policy gives 5,000-30,000 yuan of start-up subsidies and certain rent subsidies or tax subsidies to local farmers, individuals or enterprises that return to their hometowns and have a driving effect, etc., while allowing returning entrepreneurs and foreign merchants to enjoy "no difference" treatment, attracting a large number of businessmen and migrant workers to return to their hometowns to start a business. In Longtan Village alone, more than 300 villagers have returned in the past two years alone. The third is to optimize the living environment and retain "new people". While repairing ancient residential buildings, rectifying the rural living environment, upgrading village-level medical services, and resuming village-level primary schools, the province took the lead in issuing residence permits to foreign populations and issuing the title of "honorary villagers" according to their circumstances, enhancing the sense of belonging and happiness of "new villagers" and attracting a large number of thoughtful, energetic, and creative "new villagers" to settle down. There are more than 100 "new villagers" at home and abroad who have lived in Longtan Village for a long time in Longtan Village, including Hong Kong director Zhao Zhenqiang and financial writer Wu Alun and other well-known personalities. Sungai Antai Art City attracts more than 20,000 domestic and foreign art lovers to pingnan every year.
Third, boldly innovate the model, idle resources from "sleeping" to "awake". In the absence of ready-made experience to learn from, Pingnan County boldly explored and innovated, and established a pragmatic and effective operation mode in the protection and development of ancient villages, especially the repair and utilization of old houses, effectively activating the idle resources of rural withered old houses, turning "broken wooden houses" into "golden houses" and rejuvenating ancient villages. The first is to innovate the circulation mode of old houses. Change the spontaneous disorderly state of rural resource circulation in the past, innovate and establish an intermediary circulation mechanism, and fully implement the "old house lease for 15 years" model, that is, the village committee will establish an intermediary platform to transfer the old houses from the ancestral households, and then lease them to the "new villagers" for 15 years according to certain standards. This model not only effectively avoids disorderly phenomena such as rent gouging and rights disputes in circulation, but also solves the problem of "guarantee" and "use" of ancient buildings in traditional villages. The second is to innovate the ancient village repair model. Establish the operation mode of "'new villagers' funding, resident art team design, and village committee construction on behalf of the village committee", in accordance with the repair concept of "repairing the old as before" and "one house and one characteristic", adopt the traditional skills of original ecology and low-carbon environmental protection, use local materials and local conditions, create a high-quality space that combines simple elegance and modern aesthetics, so that traditional villages can not lose their nostalgia and ancient charm and are simple and fresh, and achieve the "four wins" situation of skill inheritance, old house protection, employment income, and comfort and livability at a lower cost. At present, the county has completed the repair and transformation of nearly 300 old houses, including more than 220 homestay farms and art spaces, and the utilization rate of revitalization exceeds 70%. The third is to innovate the project management model. Change the shortcomings of the complicated project construction approval process and difficult supervision in the past, try to calculate the management mode of the project cost of the "material method" of the construction project, allow the village committee to purchase materials, hire craftsmen, organize construction, and implement the supervision of the whole process of materials entering and leaving the warehouse, using materials, employment, and construction, so as to effectively save repair costs and improve construction efficiency. And was selected as an excellent example of rural construction by the Ministry of Housing and Urban-Rural Development of the People's Republic of China.
Fourth, make every effort to expand business formats, and rural development has changed from "withering" to "revitalization". The development of the cultural and creative industry has brought a steady stream of people, logistics and information to the countryside of Pingnan, changed the single inefficient production mode in the past, spawned a new cross-border integration format in different fields such as cultural creativity and poverty alleviation, tourism, etc., endowed rural development with new vitality, and made a number of ancient villages show a trend of revitalization from the inside out. First, cultural creation + precision poverty alleviation. On the one hand, the implementation of the cultural and creative "seed" project, through the implementation of "everyone is an artist" public welfare teaching activities, so that poor households, disabled people and other help objects to transform into peasant painters or farmer makers on the spot, effectively stimulate the endogenous power of poverty alleviation. Antai Art City alone has trained more than 500 poor households and more than 150 people with disabilities in the county, and some of them have an annual income of hundreds of thousands of people with disabilities selling paintings. On the other hand, in conjunction with the rural labor force employment training program, the practice of craftsmen taking workers is adopted, the skills training of local farmers and craftsmen is organized, and a team of repairing ancient buildings with local characteristics that are urgently needed for cultural creation in rural areas is formed, so as to realize the local employment of most villagers. In 2018, Pingnan County successfully lifted the hat out of poverty through the assessment and assessment of the Fujian Provincial Party Committee and the Fujian Provincial Government. The second is cultural and creative + global tourism. Relying on the artist's residency, the cultural and creative plan was implemented on a pilot basis in 10 traditional villages such as Yixia, Shuangxi, Longtan and Xiadi, and the special folk activities such as the "Lantern Festival" and "Xiqu Culture Festival" were deeply excavated and planned, and a number of characteristic villages such as folk culture experience, painting and photography sketching type, and village film and television base type were developed, which gave birth to new tourism formats such as art creation, travel and health maintenance, and study tours. In 2018, the number of rural tourists in Pingnan County exceeded 3 million, and the comprehensive tourism income reached 4.354 billion yuan, an increase of 36% year-on-year. The third is "cultural creation + circle of friends economy". Make full use of the social network of resident personnel and a large number of domestic and foreign literary and art lovers who come to learn artistic creation and feel traditional culture, vigorously develop the "circle of friends economy", not only drive the export of local characteristic agricultural products and handicrafts, but also attract a large number of people from all walks of life at home and abroad to invest and settle down, and promote the prosperity of traditional ancient village catering, homestay, commerce and trade and other industries. In the three villages of Siping, Yixia and Longtan alone, more than 60 old houses have been rented, and more than 100 emerging business entities such as art creation studios, coffee houses, bars, restaurants, and homestays have reached more than 100. (Source: Ningde Network)