On September 17, the "2021 China Asset Management Annual Conference" hosted by the well-known financial media "21st Century Business Herald" was held in Shanghai, and the selection results of the 14th China Asset Management "Jinbei Award" were announced, and Lu Jinshou won the annual big gold bei award "2021 Excellent Technology Financial Service Platform". This is the sixth consecutive year that Lujin has been selected into the Golden Shell Award, reflecting the recognition of the market and users for Lujin's scientific and technological innovation and achievements.
Lei Ming, chief product officer of Lujin, delivered a keynote speech at the forum, saying that with the improvement of national wealth management needs and stricter management requirements, the demand for more complex and diversified wealth allocation is increasing, and the application ability of financial technology will become the key to the innovation and breakthrough of asset management institutions and platforms.
According to its introduction, after years of continuous exploration of financial technology innovation, Lujin Has built a financial information service platform that empowers technology A (AI) + T (telephone) + O (OFF LINE), creating a new paradigm of wealth management customer operation, and forming a new service ecology of "providing customers with the right investment products at the right time".
As the first year of the 14th Five-Year Plan, 2021 will enter a new year for the asset management industry under the guidance of the new asset management regulations. At the same time, multi-faceted changes in the financial environment, regulatory policies and customer needs are triggering structural changes in the asset management industry. Lei Ming said that since its establishment in 2011, Lujin Has continuously promoted the evolution of its own service capabilities through technology empowerment, built a data-driven, AI-enabled, asset-light retail credit platform, and built a financial pure information intermediary platform.
According to Lei Ming, in the new context, Lujin will continue to explore financial technology innovation from four levels: AI applications, big data, blockchain technology and automated operation systems and tools, and build a financial service platform empowering A (AI) + T (telephone) + O (OFF LINE) to "provide customers with the right investment products at the right time". That is, based on A+T+O, it has launched a 7*24 hour service scenario to interact with customers, and integrates data, AI and other capabilities into it to create a series of intelligent service products, which has become an indispensable ability supplement for account managers in the future.
For example, after the application of AI full link, it can achieve safe and extremely fast intelligent interview signatures, reduce the time and labor costs of account managers, and at the same time, also land AI into risk control, interaction and breakpoint links to achieve intelligent operation of the whole link. In addition, the online and offline integration of O2O compatibility model, so that Lujin has the advantages of multi-dimensional strong financial data and pan-behavior data, rich data can be fully applied to user behavior and portrait analysis and presentation, to provide underlying support for sales, so that account managers can accurately grasp customer preferences.
The leading blockchain technology meets the certification requirements of investors, so that user data is well documented and traceable; the automated operation system and tools covering customer acquisition and marketing, covering the whole process of online and offline customers, have greatly improved the ability of precision marketing and refined customer management capabilities. For example, systematic tools can help account managers realize automatic search of sales leads, sales strategy suggestions, sales timing analysis and capture, real-time reminders of knowledge bases, etc., and become their digital assistants, thus ensuring the retention of customers and customers.
Wealth management as a track on the cusp, financial institutions are bound to need to maintain their own advantages, and evolve their own operating logic. Lei Ming said, "The core of Lujin Institute is customer operation, for us customer operation ability is the strongest connection with users, to form a sustainable competitiveness, to maintain service capabilities is the key." "Wealth management as a track on the outlet, financial institutions are bound to need to keep up with the market and regulatory changes and the wave of user-side demand iteration, in the next decade of development, for Lu Jin, to protect the people's money bags, to achieve the appreciation of the people's wealth, is to participate in and seize the opportunities of the times is the best proof."