Many young people hope to get rich through financial management, which is not a bad thing, the bad is that many young people's principal is not much, and then they hope to achieve wealth freedom through their own stock trading level, which is not a very realistic approach.
Because the stock market always follows the "721 rule", that is, 70% of people lose money, 20% of people protect their capital, and 10% of them make money. Why do you feel like you're the 10% of the people?
Let's take a step back and say that even if you belong to the 10% of the people, your principal is only a few tens of thousands of yuan, even if it is doubled, it is only a few tens of thousands of yuan, which is far from guaranteeing wealth freedom. Unless you can do it every year. Obviously, such a goal is unrealistic, and no one in the stock market has been able to double the capital account every year.
It is undeniable that some geniuses only used a few tens of thousands of yuan to speculate to a few hundred million funds, to know that the number of people who speculate in Chinese stocks is not less than 10 million, and the number of people who can do it is not more than 1,000 people, which is the real one of the thousands, which is more difficult than being admitted to Tsinghua University, so the average person does not want to think about it.
Recently, Chen Sheng, chairman of Tiandi No. 1, who graduated from Peking University and was concerned by everyone for selling pork, accepted an interview with the media and expressed his views on the financial management of young people. He said it is important for young people to get rich, not to manage their money. You yourself are two or three hundred thousand principals, can you sort out a ghost?
1
Why did Chen Sheng say this?
Chen Sheng said that financial management is actually a zero-sum game, amateur players can not play professional players, rather than this it is better to get rich through entrepreneurship.
The main reason why Chen Sheng suggested that everyone get rich instead of financial management is that he himself is an example, and he does not believe in what financial management is, that is, to get rich by starting a business.
Chen Sheng was admitted to Peking University in 1980, and the Peking University students of that era were real "proud sons of heaven", as long as they were willing to engage in politics, it was easy to rise step by step.
In 1984, after graduating from Peking University, Chen Sheng was assigned to the Secretary Section of the General Office of the Guangzhou Municipal Party Committee as a civil servant, an enviable position. If he had done it until now, Chen Sheng would have been a very powerful person at least in Guangzhou.
However, Chen Sheng did not choose to do it, but went to the sea to engage in business. The reason for going to sea is because the salary is too low and I want to get rich.
According to Chen Sheng himself, when he first graduated, his monthly salary was only 86 yuan, and the workers of an enterprise could earn 300 yuan a month, and what was even more infuriating was that his brother's education was not high, but the farmer's market sold chickens, and he could earn about 1,000 yuan a month.
The huge income gap made him very frustrated, and finally decided to abandon the "iron rice bowl".
When he first graduated, he didn't have a direction, what to do to make money. He did foreign trade, grew vegetables, sold liquor and houses, and soon earned 1 million yuan in the early 90s.
In 1997, Chen Sheng developed a vinegar drink, named Tiandi No. 1, and has since killed all parties in the beverage market.
In 2006, Chen Sheng entered the pork market. In 2008, Lu Buxuan, a brother who sold pork at Peking University, was invited to join. At present, there are hundreds of pork chain stores, with annual sales of more than 1 billion yuan, becoming the local "pork king" in Guangzhou.
2
Is it harder to start a business?
Chen Sheng's personal entrepreneurial story may not be empathetic, because the era of his wealth is very different from now, and the entrepreneurial environment has changed dramatically.
Previously, this society was in a seller's market, and as long as you had goods, you could sell them. Now it has become a buyer's market, and no matter how good you are, it is difficult to sell without good marketing.
Therefore, many people think that it is more difficult to start a business now. Is this really the case?
Not necessarily, if you still want to do an e-commerce platform now, then it may be a little difficult, even hell mode. But there are so many directions that this society can offer us to start a business, and it is important to choose an industry that has broad market prospects but is little known, so that you can make a wave of money through information differences.
But the problem is that many people can't find this kind of industry that is profitable and few people know, so what should they do?
This requires us to improve the thinking of the business model, when we sell a certain product with many competitors, we may not have any advantage, if you just sell as silly as the competitors, it is difficult for you to make more profits than your peers.
At this time, we need to think about whether we can directly give this product to people for free, or the price of losing money. This involves the front-end mid-end and back-end of the business model design.
Through the low-price or free strategy is the front end of our business model, we must design a consumer must point out the profiteering money to make up for the loss of the front-end, and finally through the funnel screening mode, screen out the best quality customers to develop back-end super profiteering products, and finally achieve the profitability of the store.
Starting a business is not easy, but compared to financial management, starting a business is more reliable.
Use media thinking to cover the whole network, so that product sales come to visit!
In the future, all commercial competition will focus on media communication. A company or a boss, if there is a shortage of media thinking, is doomed to lose early.
Remember: without communication, there is no recognition; without awareness, there is no reputation; without reputation, how to be popular!