Zhang Ruimin, a native of Shandong, is the president of the famous Haier Group.
Zhang Ruimin did not go to college, but has a deep understanding of philosophy and business management. Zhang Ruimin believed in the words of Dr. Sun Yat-sen: To do great things, not to be a big official. Zhang Ruimin did indeed do something big. In 1984, Zhang Ruimin took over the Qingdao Refrigerator General Factory, which had lost 1.47 million yuan at that time. At this time, China's refrigerator war was on the verge of breaking out. Some people describe it this way; the fork in Zhang Ruimin's hand has not yet been handed, and the limited cake on the plate seems to have been divided up by various heroes. But Zhang Ruimin, who has philosophical thinking, does not think so. He thought: Why should I grab this cake, I want to make a new cake myself to enjoy. This idea is based on his keen observation of the refrigerator industry: there are many brands of refrigerators in the domestic market today, but there is no real brand. So Zhang Ruimin set a "starting point for Haier at the beginning, producing the best and most oriented refrigerators in the same kind of products and playing a role in guiding consumption." "In short, a brand-name strategy. Under the guidance of this strategy, Haier began a century-long process of entrepreneurship and accumulation.
Headquarters of Haier Group
Since 1988, six enterprises have been merged. After the merger, Haier used its own management concepts and mechanisms to carry out a comprehensive transformation of it, injecting Haier's corporate culture into the merged enterprises, so as to unify corporate thinking and rebuild the soul of the enterprise. Zhang Ruimin's boldness in doing things is also reflected in the fact that in 1994, under the condition of a very tight national macro economy, he actually invested 1.4 billion yuan to establish Haier Industrial State. Zhang Ruimin later said that the establishment of Haier Industrial State has made it the largest home appliance production base in China, which can give people a sense of confidence. There was an overseas investor who came to Haier and wanted to negotiate conditions, and Zhang Ruimin suggested that he first go to Haier to have a look. After driving around the industrialized country, the investors didn't say anything and sat down to sign the agreement.
Haier Group
Zhang Ruimin's philosophical thought eventually formed Haier's OEC management model, which is a system of cleaning up every day, person and everything in an all-round way, also known as the "Nichisin" system. According to this model, from the president to the average employee, even a craftsman who prunes flowers and grass should be very clear about what he should do, how much he should do, according to what standards, and what results he wanted to achieve. Problems found on the same day must be dealt with on the same day. Its philosophical thinking is reflected in: the large and small goals in the implementation of the process of the influencing factors are particularly many, if not dealt with in time, it will form a big problem that is difficult to return, so as to affect the realization of the goal, and the goal can not be achieved, which in turn will affect people's enthusiasm and motivation for work. On this basis, Zhang Ruimin added the management content of "Daily High". That is to say, in the market competition, instead of letting others knock down your products, it is better to knock yourself down first and constantly deny your past in order to be invincible in the market. For the average employee, the employee with the lowest comprehensive evaluation score every day will stand on the special "6S big footprint" to listen to the criticism and guidance of the team leader; for the general manager, if the word "everything is normal" appears in the report to the superior one day, one point will be deducted, because you lack the vision to find the problem; for the higher-level decision-makers, it means that you must always pay attention to the aspects from production to sales, from capital to market, from management to competition, and formulate a more challenging development strategy.
Zhang Ruimin
Even under the fame, Zhang Ruimin still has a strong sense of crisis. To this end, while grasping management, Zhang Ruimin also made a fuss about service. He believes that the future competition is the competition of services, and when our industry develops to a certain stage, the service before and after sales is a decisive factor. The general managers of many department stores are always full of praise: Haier is the one who really makes Chinese services home. Zhang Ruimin also believes that if Haier wants to develop into a global group, it must take the road of integration of industrial capital and financial capital, and even cross-industry development, and Haier is also preparing to establish a pharmaceutical branch. In the words of a middle-level cadre of Haier, what kind of thinking Zhang Ruimin has, what kind of development Haier will have. No one can doubt this statement.
<h1 class= "pgc-h-arrow-right" > summary: how big the idea is, how big the stage is, only by persevering to the end, not accepting defeat, one day will succeed! </h1>