The "shopping cart" of migrant workers: hoping to make money in the city and more eager to integrate into the city

The new generation of migrant workers not only hopes to make money in the city, but also aspires to integrate into the city

Behind the shopping cart, there is a vision of life

The younger generation's consumption concept is different from their parents, and online shopping has become their emotional bond with their families

According to the latest data released by the National Bureau of Statistics, in the first three quarters of 2019, the online retail sales of physical goods nationwide were 5,777.7 billion yuan, an increase of 20.5% year-on-year. With the "Double Eleven" shopping festival approaching, people will usher in a carnival of online shopping.

For the new generation of migrant workers with higher education and easy to accept new things, online shopping has not only become the mainstream way of consumption, but also adapted to the urban lifestyle by changing the concept of consumption and improving their consumption structure. The shopping carts of the new generation of migrant workers are getting closer and closer to their true selves and hide a vision of a better life.

The concept of consumption is very different from that of the parents

Born in 1994, Ni Junjun is from rural Sichuan, and this is his fourth year of working in Kunming. When reporters saw him, he was fiddling with his iPhone 5S. He told reporters that online shopping and online chat are the main amateur lives of him and his colleagues. If possible, he also considers buying a laptop online or even a used car.

In fact, the new generation of migrant workers who are similar to Ni Junjun's age have gradually become the main body of the migrant worker team. The main purpose of their going to the city to make money is no longer to send money home, and it is no longer "to save and save" in consumption. They not only want to make money in the city, but also want to integrate into the city.

"Your bag looks good, what brand?" "Do you know where the Western food is delicious?" "You're on vacation! Where's the fun? During the interview, this is the most common dialogue between the new generation of migrant workers, who generally follow the sentence "I have the opportunity to see" and seize every opportunity to understand the life and consumption of the city, hoping to quickly integrate into it.

"I come from the countryside, but my consumption concept is very different from my parents' generation, and now online shopping is the mainstream way of shopping, and the main purpose of working in the city is to be able to integrate into the city." Kunming Meituan takeaway rider Cai Zhong said.

With the difference in the level of education and the changes in the social environment, the development trend of the new generation of migrant workers has been different from that of their parents. In terms of work, they pay more attention to the development space, and the number of employees in industries with poor working conditions such as construction and transportation and high physical labor intensity is significantly reduced; in life, they are more receptive to modern life concepts, more willing to enjoy the urban lifestyle, and more willing to try various new products.

In addition, the parents of the new generation of migrant workers are mostly in their prime, they have less or no family burden, so they are more free to spend and no longer accumulate like their parents.

Zheng Junjun, a security guard, told reporters that his parents were just in their early 40s, and they often asked him if he had enough money to spend and did not need his children's money to support his family. "Making money in the city and going back to the countryside to spend is long outdated. If you only earn money and don't consume, you will struggle in the city in vain. Zheng Junjun said.

Online shopping accounts for a quarter of wages

Today, the new generation of migrant workers spends a significant or even entire portion of their income on consumption. In terms of consumption structure, they do not stop at basic survival needs, but expand their expenditure on clothing and entertainment.

Feng Yuanyuan, 24 years old this year, is a shopping guide in the mall, with a monthly salary plus commission, which can generally get about 4500 yuan.

Feng Yuanyuan calculated an account for the reporter: now the monthly rent is 500 yuan, water and electricity bills are shared with several roommates, about 200 yuan per month, and the rest is used to eat, wear, and entertain. Colleagues and friends around me are relatively young and like to get together to eat a meal. After work, I occasionally get together to sing A K song to relax my body and mind.

The daily working hours are from 9 am to 9 pm, and there is only one rest day every week, and the time is not fixed, which makes it difficult for Feng Yuanyuan to go out shopping and playing with friends on the rest day. "A few days ago, after a few friends to rest on the same day, we went boating in Green Lake. I've been in Kunming for 3 years, and it's the first time I've been rowing. Feng Yuanyuan said.

Therefore, online shopping is a suitable choice for migrant workers like Feng Yuanyuan who rarely have time to shop, "After work, I often visit Taobao to buy things." I have seen my Own Alipay bill records, almost every month to spend more than 1,000 yuan on Taobao, of which the most in the shopping cart is cosmetics, clothing, snacks, accounting for almost a quarter of the salary. ”

Analyzing her own consumption situation, Feng Yuanyuan believes that her parents do not need to subsidize the family at present, and she is not yet married and has no pressure to raise the next generation. Just take care of herself, without too much burden of life, so that she can be "willful" in terms of salary expenditure. For saving money, Feng Yuanyuan also has her own ideas: "I can save up to 1,000 yuan per month, and after working for 4 years, I have only saved less than 50,000 yuan, so it is better to enjoy the present and live in the present." ”

Online shopping becomes an emotional bond with family

New online shopping models such as "Taobao" and "Pinduoduo" not only enrich the daily necessities, but also allow many migrant workers to send gifts through online shopping, and have an emotional bond with their parents who stay in their hometowns.

Recently, in the circle of friends of some people in Qiaojia County, Zhaotong City, Yunnan Province, such a picture has been circulated. Uncle Zhang, who had just finished collecting the bag valley from the field, took off his coat and shoes and sat down in an electric massage chair to enjoy a massage. He skillfully operated the buttons of the electric massage chair, his body vibrated slightly, and he enjoyed lying on it very much, and it seemed that the fatigue of the day was all dissipated with the start of the electric motor of the massage chair.

Liu Ping, a major appliance distributor of Jingdong Logistics, who is responsible for sending the massage chair to Uncle Zhang's home, introduced to reporters that Uncle Zhang's family is in the leeward village of Chongxi Township, Zhaotong Qiaojia County, in the hinterland of the Hengduan Mountains, from the county seat of Qiaojia to the town, and then to the customer's home There are about sixty or seventy kilometers. However, due to the renovation of bridges and roads by the government in the past two years, the delivery time has been reduced by half, and it can be reached in more than 1 hour. "Uncle Zhang's son works in other places and earns a good income. In addition to being able to go home with the elderly in the New Year, I usually buy things for the old man online. There are not only massage chairs, but also water dispensers, three-door refrigerators, etc. The living conditions of the uncle's family are not inferior to those of the city people. Liu Ping said.

Zhang Weiqi, a courier who delivers goods in rural areas all year round, said that she has witnessed the improvement of the living standards and consumption upgrades of parents who stay in the countryside. Because the children of migrant workers cannot accompany their parents for a long time, they use online shopping products to express filial piety and concern for their parents. "Massage chairs, treadmills, and balance bikes are already the most common online shopping items. It is normal for the uncle to rest on the massage chair and the aunt to ride a balance bike to farm. ”

During this year's National Day, Cai Zhong also bought two sets of clothes for his parents in his hometown in Sichuan and sent them back with local specialties from Yunnan, "During the Mid-Autumn Festival, he also expressed ham and mooncakes to them." I can't go home with my parents, so I send them back some delicious and useful things, which is also my thoughts. ”

Ni Junjun remembers that the first time she bought something for her family through online shopping was 4 years ago. "I bought rheumatic cream and an electric stove for my mother, and she was very touched when she received it, and called me specifically, thinking that my son understood things." Speaking of this, Ni Junjun, who has always been sunny and optimistic, suddenly had red eyes.

Yellow Elm