On May 10, the two-day "General Trend, Drama Out of Fuzhou" - the first Pan-drama Industry Summit Forum in Fuzhou, China 2019 came to an end. Focusing on the main line of "pan-drama", this forum is divided into three chapters: "Industrial Start-up", "Industrial Aggregation" and "Industrial Landing", and provides suggestions and suggestions for accelerating the development of Fuzhou's cultural tourism industry.
The forum was guided by the Department of Culture and Tourism of Jiangxi Province and the People's Government of Fuzhou Municipality, co-sponsored by Jiangxi Cultural Industry Association, Fuzhou Culture, Radio, Television, Press, Publication and Tourism Bureau, Fuzhou Cultural Tourism Investment and Development Co., Ltd., co-organized by Fuzhou Wenchangli Management Committee, and co-organized by AMJH Operation and Planning Office, Jiangxi Jingjia Culture Media Co., Ltd., and Fuzhou Sanweng Tourism Service Co., Ltd.
<h1>"Wonderful collision of ideas"</h1>
<h1>Fuzhou's first pan-drama industry summit forum eight lectures wonderful review</h1>
Yin Rank Pine
Vice Dean and Secretary of the Institute of Cultural and Creative Development of Tsinghua University
"With the rules of the ancients, open up its own life", fuzhou to develop a pan-drama industry, it is necessary to dig deep into the cultural resource endowments of local and enterprises, take creative innovation as a means, and comprehensively use various cultural and creative methods to promote the development of new urban and rural areas, new industries, and new consumption, and give them new momentum. It is necessary to empower and tell a good story through IP, design empowerment, aesthetics, community empowerment, good communication, deep into the hearts of the people, to achieve local industrial upgrading, to discover new formats, to break many industry boundaries, to form a fuzzy ecology, to integrate innovation and talent upgrading.
Yin Zhisong believes that the pan-drama concept has risen to the level of regional development strategy for Fuzhou, cultural and creative development is a part of the regional sustainable development strategy, and it should be advocated to integrate urban, rural, cultural, tourism, and industry into consideration, urban and rural integration, cultural tourism integration, and industrial upgrading need to be integrated. The concept of pan-drama industry is not simply to develop the theater industry, but to drive empowerment and enhance the role of added value. The pan-drama industry includes pan-drama experience space, IP development and cultural and creative products, life consumption brands, community communication and research, and even from the drama pan to The traditional culture of China. Fuzhou should use Tang Xianzu, use drama to generalize it to the traditional culture, and then break Fuzhou's unique cultural brand and tourism brand.
Chen Xiaohua
Co-founder of Lantern Group, Chairman of Shenzhen Lantern Culture & Tourism
Drama is a vivid culture, the inheritance of drama makes culture come alive, and the theater industry makes this living state fire up, passed down, and walked. Fuzhou has cultural advantages, benchmarking Shakespeare culture, Tang Xianzu culture is the pillar that supports Fuzhou to the world. Guided by Tang Xianzu's drama culture, inherit and carry forward Tang Xianzu's drama culture, promote Cultural exchanges between China and foreign countries by telling Chinese stories well on the national platform, detonate and promote the great development of cultural tourism in Fuzhou, and build an international "drama capital" of watching plays, writing plays, acting, commenting on plays, and learning plays.
Chen Xiaohua believes that Fuzhou should develop a pan-drama industry, modernize the mode of drama, join hands with traditional culture, take theater culture as the core content, and modern sound and light illumination art as the carrier, create characteristic IP, and develop younger and more popular dramas. The drama should be scene-based, and the illumination of the drama special topic should be launched to show the drama scene, and the combination of virtual and real dynamic and static should allow the drama to go out of the theater and increase its experientiality. Carnival activities, drama products should be light on assets, the development of modular, replicable, liquid cultural tourism new products, such as: Fuzhou story display, live drama performance, game experience Fuzhou, Fuzhou characteristics of commerce and trade.
Zhong Qihua
Director of Innovation and R&D Department of Hunan Radio and Television Broadcasting Media Center
Zhong Qihua said that drama is not a sign of the elderly, but can be disseminated through the media, the use of celebrities to help publicize, help opera jump out of the inherent model, with new thinking, new ways to help the pan-theater industry to do younger, more popular. When it comes to media communication, he believes that it is necessary to adhere to the principle of mobile first, creativity as king, content as the core, and service as the foundation, realize the innovative combination of media integration and pan-drama industry, promote the inheritance and development of pan-drama industry in the era of integrated media, and realize the combination of industry and finance.
Zhou Jingbo
Professor of the School of Literature of Communication University of China, doctoral supervisor of drama and opera, director of the Institute of Drama and Drama of Communication University of China
Zhou Jingbo shared his experience on the positive significance of drama to tourism from a new perspective. He believes that theatre festivals have proven to be an effective way to flourish theatrical arts. The drama festival can not only meet the needs of the host city's own cultural life, but also effectively enhance the city's brand and comprehensive competitiveness. The successful experience behind the "Wuzhen Drama Festival" and "Tianjin Grand Theatre" proves that a successful theater festival should be the result of the cooperation of artists, entrepreneurs and government officials, and a win-win situation for the art world, the business community and society.
He also said that the theater festival should make a difference, the organizers should have a sense of originality, and the program list should have a batch of original plays. It is hoped that Fuzhou will have a sense of innovation when building a pan-drama industry and develop more original plays on the basis of existing original dramas.
Wang Xu
Secretary General of the Esmatt Resort Industry Platform
Wang Xu, with his successful experience in operating the Esmont platform in the past few years, made several suggestions on the future development direction of Fuzhou's "pan-drama industry", he believes that the first is to discover IP, IP upgrade, create a unique top IP in Fuzhou's pan-theater industry ecology, and attract unique traffic. Secondly, about talent upgrading, in order to make Fuzhou's pan-theater industry rise to Fuzhou global tourism, a large enough density of innovative talents is indispensable, and how to let talents come to Fuzhou is a thing worth thinking about. The third is the content upgrade, with the support of strong IP, more creative content derivatives have been developed, making Fuzhou's pan-drama industry a closed-loop good ecology.
Finally, he also mentioned community upgrading, such as inviting young clubs and opera lovers to Fuzhou in a competition way to perform the closest folk performances in the streets and alleys of Wenchangli, Tang Xianzu or Fuzhou, extending the concept of pan-drama industry ecology more widely, allowing more people who love drama to come to Fuzhou, so that more people who do not realize that they love drama fall in love with drama, so that victory belongs to Fuzhou.
Yu Renguo
Founding partner of Modou Investment and co-founder of Beijing City of Dreams Culture
At the forum, Yu Renguo shared his observations on the industry and drama-related cases from the perspective of his own entrepreneurial practice in the field of cultural and creative circles for many years. Using more famous examples such as the Forbidden City Cultural Creation, Ink Baby, Peking Opera Cat, etc., the guests present more intuitively understand the needs of the market, and for the refinement of pan-drama IP, they use their own relevant experience in the field of animation to share.
He believes that the derivatives of cultural and creative products can not be ignored, such as Hanfu culture, is currently also a big industry, it has achieved great success in social networks, short videos, catwalks, e-commerce and other platforms, drama can be combined with Hanfu culture, but also through cross-border authorization, cross-border cooperation, the resources of the whole social industry chain are used to achieve the presentation of derivative product forms.
Single leap forward
President of Shanghai Peking Opera House
At the forum, Shan Yuejin combined his work experience and shared his ideas about the pan-drama industry. He believes that pan-drama is a kind of drama re-understanding under the domination of the mode and logic of industrial development, as long as all the cultural resources related to drama, including our human life behavior, including our living habits, lifestyles, or a need in our hearts, this is considered to be a kind of dramatic resources.
Pan-drama should not only break some of the old shackles of traditional opera, but also preserve those excellent points in traditional opera. When doing pan-drama, we must not rely solely on the power of administration, we must follow the laws of the market, make traditional opera as close as possible to the lives of ordinary people, and expand the contact area of opera related to the lives of ordinary people. This enables traditional opera to interact with the people, cultivate their own audiences, and form a unique audience.
Roundtable forum
At the roundtable talks, Zhou Chuanjia, an expert in traditional Chinese drama and vice president of the China Kunqu Research Association, expressed his views on the concept of "pan" in pan-drama. He agrees with the marginalization and grounding of the word "pan", so that the definition can make the drama people more imaginative and develop vitality, but for the blurring of "pan", it may be forgotten to put forward his own concerns, so he believes that in the development of the "pan-drama" industry, it is more necessary to consolidate the foundation, grasp the substantive and fundamental things of the drama, grasp and guard the boundaries of "pan", and must not forget the ontology of the play.
Wu Fengyan, director of the Tang Xianzu International Research Center, mentioned the contemporary significance of the Four Dreams of "Peony Pavilion" and the spiritual enlightenment of Tang Xianzu culture in the forum, and has the vision of making "Tang Weng Culture" shine in today's era. Fu Wubiao, general manager of the Municipal Cultural Tourism Investment Company, shared the ideas generated after listening to the experts' insights on the pan-drama industry, and said that the direction of cultural tourism investment's future thinking will be how to make pan-drama land and realize, how to make Fuzhou a pan-drama industry cluster, a platform for the development of newspaper groups, the formation of an industrial chain and how to build a cultural and creative industrial park. Wang Xu interprets the concept of pan-drama from the perspective of his own understanding, "pan-drama" can be used as an extension of drama, using the integration of culture and tourism to promote the model of rural revitalization, in order to help create Fuzhou's top-level and differentiated from other places' characteristic pan-drama products, and boost Fuzhou to become a "theater capital" with the power of group wisdom.
It is worth mentioning that in the forum session, Fuzhou Cultural Tourism Investment and Development Co., Ltd. signed a strategic cooperation agreement with Zigong Lantern Group, the representative of the Chinese cultural image of the 2017G20 Summit and a key enterprise of national cultural export, and the two sides will give full play to their own advantages to jointly promote the integration of Traditional Chinese Drama and Traditional Chinese Crafts, create a new "Perception of China • Chinese Opera Exhibition", and is expected to be displayed to the public for the first time in Fuzhou during the "Eleventh" period, with the intention of promoting Chinese cultural self-confidence. Tribute to the 70th anniversary of the founding of the People's Republic of China.
Material source: Beiguo Net, Fuzhou All Media Center, Fuzhou Propaganda