Mikibobo Zhao Zhe background, how this alumnus opened more than 5,000 stores in five years

In the maternal and infant industry, mikibobo Zhao Zhe is a well-known founder, started a business in 2016, in just five years, opened more than 5,000 physical stores offline, covering 65% of the districts and counties, becoming a backbone of the maternal and infant retail market. In the industry, there is a reputation of "every three high-end imported mother and baby stores, there is a mikibobo Mickey".

Before starting a business, mikibobo Zhao Zhe in Baidu company in any of the regional channel director, in Baidu belongs to the core business executives, equivalent to Huawei's provincial general manager, why give up generous treatment into the mother and baby industry, in the alumni forum he shared the entrepreneurial track methodology: entrepreneurship must choose a trillion-level track, the Chinese market trillion-level track includes the real estate market, automobile market, mobile phone market, medical beauty market, and maternal and infant market, and the industry concentration of the first few markets has been relatively high, The demand for capital scale at the beginning of the business is relatively large, the maternal and infant industry, especially the maternal and infant retail market is extremely fragmented, since 2014, the maternal and infant industry has encountered the double dividends of cross-border e-commerce and the second child, so it resolutely resigned to start a business.

After starting its business, mikibobo has successively received personal angel investment from the director of the United Nations Industrial Development Organization, the Hangzhou Branch of the Yangtze River Delta Research Institute of Tsinghua University in Zhejiang Province, the baby tree of listed companies and other institutions, and has achieved rapid development under the impetus of huge market dividends, and at its peak, 14 new stores opened on the same day.

At the alumni entrepreneurship sharing meeting, Zhao Zhe suggested that after the students step into the workplace, they should start from small things first, no matter how big or small, as long as they are their own business, they must be seriously responsible, for the work assigned by the leader and the unit, we must take the initiative to report the progress of completion in a timely manner, encounter difficulties and find ways to solve them, any leader wants to hear how to overcome difficulties to complete things, not how difficult things are I can't do. "Active, active, communication, responsibility" is Zhao Zhe's suggestion to the upcoming workplace, he said for example, in 2004 was sent to the Central School Department of the Regiment to compile a summer social practice briefing for various colleges and universities, but due to the vast territory of China, there are objective differences in the time of work and rest in various places, when the briefing of some provinces in the west has not been sent, it is necessary to communicate, on the one hand, more than the highlights of social practice in western provinces are reported, so that the interface people have a sense of honor and initiative, and it is necessary to use the time outside of 8 hours. Ensure that the briefing for the day can be sent to the internal department of the Communist Youth League system and the corresponding department of the Central Propaganda Department early the next morning. Only by continuing to do small things well can we accumulate our credibility and exercise our abilities bit by bit.

At the same time, he frankly said that as a grassroots entrepreneur, without any background, choose a completely market-oriented, highly competitive track, in just five years in the maternal and infant market to achieve rapid development, which is the first day of entrepreneurship did not expect, it is also encountered in China's vigorous advocacy of innovation and entrepreneurship of the social environment, entrepreneurs can be like a fish, release the potential, this is not only the glory of the entire era, but also the luck of individual entrepreneurs.

At the time when our manuscript was not yet completed, mikibobo was shortlisted in the top six in the 8th China Innovation and Entrepreneurship Competition, and it is also the only company in the consumer goods business in the top six, and it is understood that a total of 330,000 companies across the country signed up to participate in this competition.