On March 17, local time, South Korean media reported that the South Korean people were dissatisfied with the implanted advertisement "Korean kimchi self-hi pot" that appeared in the Korean drama "Vincenzo" starring Song Joong Ki, believing that the Chinese brand intended to promote the view that "kimchi originated in China" in Korean dramas. Due to the strong protests from the public, the drama side considered canceling the follow-up implantation cooperation with the self-hi pot.
It is reported that the crew of "Vincenzo" signed about 300 million to 400 million won (about 1.70 to 2.3 million yuan) with the Chinese self-hi pot brand, a total of 4 exposures. Among them, there are 2 shots of the protagonist eating himself in the hi pot, and the other 2 are simple brand exposures, but only one exposure has been completed so far. Due to the current strong resistance in South Korea, the drama side said that it is currently negotiating with the Chinese brand side and may cancel the remaining 3 exposures.
South Korean media said that this time the focus of the problem is still on the actor Song Joong-ki, who agreed to participate in the brand exposure. "If the actors don't agree, the theater may not take this promotion." Although there are problems with the producers who accept Chinese advertising implants, from the perspective of Song Zhongji's behavior of collecting money to shoot advertisements, it shows that Song Zhongji basically does not have any political sensitivity, not even basic cultural cognition, and such an actor is itself a problem. ”
Although the implanted advertisements that frequently appear in the Korean drama "Vincenzo" also include a certain brand of coffee candy in Indonesia, most Korean netizens only aim their guns at Chinese brands, "remove the Chinese hot pot on the line, other countries do not matter", "Chinese the advertising motives in Korean dramas are not pure". This attitude of exclusion is not so much exclusive as it is "in the middle".
The focus of this controversy is not only the implantation of Chinese brands, but more importantly, the "Korean kimchi" on the advertising slogan. The Korean people have always regarded themselves as the "country of origin of kimchi", and the "Korean kimchi stone pot bibimbap" self-hi pot category that appeared in "Vincenzo" can almost be called jumping on the thunder point of the Korean people.
Although Zi Hi Pot and other Chinese brands have previously caused protests from the South Korean public due to their repeated appearances in another popular Korean drama "Goddess Arrival", this time the conflict has been more intense.
Korean media believe that this kind of kimchi stone pot bibimbap full of Chinese can easily make audiences watching Korean dramas in other countries mistakenly believe that the birthplace of kimchi and stone pot bibimbap is China, not South Korea.
Previously, China and South Korea because of the origin of Hanfu, tenon and other places of origin caused controversy, before it was also exposed that the import volume of Korean kimchi is 5 times the export volume, not only there are not many Korean domestic kimchi on the market, and even imported into South Korea's kimchi, 99% of which are made in China. Therefore, some netizens joked that Korean kimchi is better to change its name to Chinese kimchi, and a country that claims to be the country of origin actually relies on other countries to import its own specialties, which is simply absurd.
South Korean media said that the behavior of Chinese brands using the influence of Korean dramas in the world to implant Chinese product advertisements and promote Chinese culture needs to arouse the vigilance of Korean producers. And Song Joong-ki, who filmed the "Korean-style kimchi self-hi pot" to promote the implantation, may completely end his actor career because of this time standing on the wrong team, and Song Joong-ki after the divorce of Song Huiqiao is too difficult to turn over, and the popularity and popularity and ex-wife are really too much worse.
However, judging from the current flood of Chinese implanted advertisements in Korean dramas, it is probably for Korean drama producers to be able to fill their own money bags compared to the cultural contradictions between China and South Korea.