Peninsula all-media reporter Zhong Weili
Recently, the TV series "Vincenzo" starring the famous Korean male star Song Joong-ki was broadcast in South Korea, which was originally the first TV series after Song Joong-ki's divorce, which attracted much attention, but because of an implant in one of the episodes, it caused great controversy and condemnation among Korean netizens on the Internet, and even became a hot search.
Maybe everyone will be curious, a sponsored advertisement can make this drama a hot search, but also caused a huge controversy and condemnation among Korean netizens? I have to say that the thinking of some Korean netizens is still quite unique. In the drama "Vincenzo", the male protagonist Park Joong-hyung, played by Song Joong-ki, has twice eaten the Chinese bibimbap brand "Zi Hi Pot" in the mirror, and will also clearly show the brand and image of the "Zi Hi Pot" series of bibimbap in the camera twice.
Suddenly, many Korean netizens went to the Internet with "righteous indignation" to post questioning why the "Vincenzo" crew wanted the advertising sponsorship of the Chinese bibimbap brand? In response to this matter, a professor from a Korean university also expressed his opinion, he believes that the broadcast of Chinese bibimbap brands in Korean dramas will cause some Korean viewers to misunderstand that the birthplace of bibimbap is in China, not South Korea!
Compared with the extreme performance of some Korean netizens, the "Vincenzo" crew answered objectively after all, they are very clear that in the current situation of South Korea's domestic economic downturn, if you want to expand sponsorship, I am afraid that only China has such strength and demand.
However, it is still necessary to show understanding for the choices they may be forced to make under pressure, after all, the public opinion of some netizens is indeed too strong, and if they do not do so, I am afraid that this matter will make a bigger fuss.
In fact, this "Vincenzo" not only appears in the self-hi pot advertisement, but also a certain brand of coffee candy in Indonesia. In the face of this, most Korean netizens have no objections. They believe that only Chinese brands are unacceptable, and everything else can be allowed to appear in TV dramas. Of course, this advertisement is extremely controversial, probably stemming from South Korea's own cultural traditions. For bibimbap, South Korean netizens have always believed that the stone pot bibimbap is their own country, and other countries do not deserve such a banner. Therefore, this time the fat cow stone pot bibimbap on top of the hi pot is undoubtedly dancing on the thunder point of Korean netizens.
This is not the first time that the insertion of Chinese advertisements has aroused opposition from Korean netizens. In the previous "Goddess Descending", he was attacked for using the self-hi pot, claiming that if this situation were anymore, he would not continue to support the show. For this reason, "Korean Economy" believes that it is difficult to avoid the insertion of Chinese advertisements in TV dramas.
South Korean netizens may think that China is subtly influencing Korean culture in this way. But in fact, the two sides of capital have long been inseparable, TV series want to produce indispensable investors, the trend of world economic integration is becoming more and more obvious, capital integration is a very normal move. It can be said that korean dramas in South Korea are now difficult to completely separate from Chinese elements, not to mention that some dramas are not culturally integrated in the name of reference.
Usually Korean brands advertise in Chinese TV dramas, but we netizens do not say anything, only to evaluate the quality of this drama. It is really incomprehensible that waiting for the change of roles will trigger such a strong resistance.