On the afternoon of September 24, the short video sharing meeting of the 3rd Grand Canal Cultural Tourism Expo of "Canal Hometown Beauty" was held at the Suzhou International Expo Center. Four big names in the industry came to the scene, combined with their rich industry experience, to bring four creations to the 100 short video creators present.
The "Canal Hometown Beauty" Short Video Contest of the 3rd Grand Canal Cultural Tourism Expo collects short video works about the natural scenery, history and humanities, folk customs and other short video works of the cities along the canal for short video creators on the whole network. Since the launch of the event in August, it has attracted more than 1,000 submissions from short video enthusiasts in more than a dozen canal cities across the country, and the total number of views of topics related to Douyin and video numbers has exceeded 230 million. Boat trips, cultural customs, glimpses of the city, seasonal cuisine... They were all recorded one by one by the contestants, so that more people can see the new vitality of the city given by the water of this thousand-year-old canal.
Wang Yadan, key account manager of Jiangsu local direct government tourism of Huge Engine, deeply analyzed the current popular video types on short video platforms from the perspective of short video platform support mechanism, and discussed and shared the role positioning of short video creators, the Internet creation environment and the future trend development of new media.
Huang Wei, a short video operator, from the four angles of "benchmarking accounts", "account splitting", "learning channels" and "imitation innovation", told the on-site short video creators about the ways to increase their account traffic, and helped creators who want to truly engage in the short video + live broadcast industry to find a more suitable development path for themselves.
The appearance of tens of millions of fans on the short video platform and well-known Internet celebrity Dong Xinyao pushed the atmosphere of the sharing meeting to the peak. Dong Xinyao stressed to everyone that the current short video content is still the market standard, short video account is a long-term operation process, only from the fan's standpoint, multi-form marketing, multi-form gameplay, in order to achieve the maximum benefits of account marketing.
Finally, Suzhou Dabao, a local tourism expert and well-known cultural tourism anchor, gave an in-depth and simple explanation on the theme of "cultural tourism IP + new media", combined with its rich experience in the industry, and gave an in-depth and simple explanation on the short video creation path of cultural tourism and the marketing strategy of short video live broadcasting, showing everyone the unlimited potential of the cultural tourism IP + new media model.
The short video contest of the third Grand Canal Cultural Tourism Expo of the "Canal Hometown Beauty" has stimulated the creative enthusiasm of the majority of video creators, and produced a large number of high-quality content about the natural scenery, history and humanities, and folk customs of the cities along the canal, making this competition a window for the display and dissemination of canal culture. The competition will be held at the Award Ceremony at the Suzhou International Expo Center on September 25.
Yangtze Evening News/Purple Cow News reporter Zhang Nan
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Source: Purple Cow News