Some time ago, the major platform Internet celebrities were dealt with, and the "Teacher Guo" who was once popular all over the network also fell.
However, there is such an Internet celebrity, tens of millions of fans, worth hundreds of millions, buying 600 Marriott cars, building luxury villas, but was not reported, but was praised by CCTV.
In 2020, he was also named "Top Ten Outstanding Youths in the Whole Network", and CCTV specially filmed a promotional video for him.
He is the first Internet celebrity in Guangxi: Xu Huasheng.
Why is he also an Internet celebrity, he has this kind of treatment? What's the story behind him?
In 1993, Xu Huasheng was born in a small mountain village in Zhaoping County, Guangxi, and not long after his birth, his parents divorced, and he lived with his grandfather.
The two lived in a brick house, which leaked when it rained, and in the summer their home became a gathering place for rats, and when they slept, Xu Huasheng was often awakened by the sound of rats biting things.
Later, the house really couldn't live, and Xu Huasheng and grandpa moved to their cousin's house.
Although poor, Xu Huasheng is particularly ambitious, and when he went to primary school, his grades have always been in the top few in the class, and he is often praised by teachers.
Every time, Xu Huasheng is most afraid of holding a parent-teacher conference, and his grandfather cannot go too far because of his age, so Xu Huasheng's "parents" have always been blank.
In the eyes of other students, Xu Huasheng is a "puppy with no father and no mother", unlike them, often getting together to bully him.
Gradually, Xu Huasheng lost interest in reading and only wanted to go out to work and earn money.
So, at the age of 13, Xu Huasheng dropped out of school and went out to work with his cousin, who was still naïve at the time, and he told his grandfather, "I'm going to go out and cut money and come back to support you."
However, when I arrived in society, I learned that I had no academic qualifications and only deserved to suffer hardships.
Xu Huasheng first set up a stall, but after a few days, he didn't see anyone to buy it, so he ran to sell fried powder, and as a result, his fried powder was barely able to eat, but it was not delicious, and it was naturally compared to his peers.
After tossing and turning for a year, Xu Huasheng listened to his cousin and said that he could only make more money by entering the factory over there.
Xu Huasheng heard this, his head was hot, and he immediately ran to the nearby leather bag factory to be a water worker, but he did not expect to work for half a day, Xu Huasheng was bombarded out by the manager.
Because he was so young, it was illegal to recruit child labor, and the manager did not want to risk it for a child.
In the society everywhere hit the wall, Xu Huasheng knew the preciousness of learning, at that time he was fascinated by clothing design, wanted to enroll in classes to study, but as soon as he inquired about the tuition, Xu Huasheng dismissed the idea.
Under the introduction of his cousin, Xu Huasheng entered an Internet café as a network administrator, working part-time while teaching himself clothing design on the Internet.
With no money to rent a house, Xu Huasheng can only "make home from all over the world", where to sleep, he often takes advantage of the security guards not paying attention, and spends a night on a bench in the park.
Several times, Xu Huasheng nestled in the door of the Internet café to sleep, the boss was afraid of him stealing things, refused to let him live in the Internet café, each time will personally lock the door, several times to confirm that the door is locked, before daring to go home.
Xu Huasheng pretended to leave, hid to the side to watch the boss leave, he dared to come back, took off his coat, spread it on the floor of the doorway, and shrunk his body to sleep.
At that time, Xu Huasheng's only spiritual pillar was a girl, her family was in the clothing business, and the two originally talked well.
But the woman's parents forcibly intervened in this relationship, feeling that Xu Huasheng had no money, no house and no car, and a poor ghost who had nothing to do, and resolutely opposed his daughter being with him.
Xu Huasheng ran to the girls' house and tried to prove to them that he would let her live a good life in the future, but it was useless.
After eating a closed door soup, Xu Huasheng secretly vowed that he would definitely get ahead in the future and make them regret it.
The girlfriend was gone, and Xu Huasheng, the network manager, did not want to do it, so he packed up his things and left the big city and returned to his hometown in Guangxi.
Unexpectedly, this time home, but opened a new way for Xu Huasheng.
Others came back from other places, carrying large bags and small bags to their homes, but Xu Huasheng walked to the middle of the road empty-handed, felt that he was too careless to go, and picked a few wild fruits on the side of the road and took them home.
Back in his hometown, Xu Huasheng found a factory job, as an assembly line worker, a month down, can only earn 1500 yuan.
On weekdays, Xu Huasheng also likes to sing, and as soon as there is pressure, he will shout two voices at the mountain, and his mood will be comfortable.
Whichever family in the village has a wedding, it will shout Xu Huasheng over, sing two hot words, and the people in the big pomp will also give Xu Huasheng hundreds of red envelopes as a reward for singing.
Later, by singing, Xu Huasheng also made a lot of money.
Just when the people in the village thought that Xu Huasheng was a good seedling who sang, Xu Huasheng made a big turn and took a short video.
At that time, short videos were far less popular than they are now, and few people knew what famous things they could make by shooting videos, and even Grandpa let Xu Huasheng "do more serious things."
Xu Huasheng didn't think anything of it, he just made the video just to think it was funny, and didn't say that he wanted to make money from it.
"I just wanted to see how long I could hold out for something."
Xu Huasheng found a few friends, as soon as the beer was drunk, he tacitly agreed that we were a group, and everyone was willing to follow Xu Huasheng.
After discussing it, they decided to make a funny country video.
At that time, Xu Huasheng did not have his own mobile phone, and a mobile phone toped his monthly salary.
If you don't have money to buy a mobile phone, then go to the second-hand market to find old mobile phones that can take pictures and videos.
Unable to shoot or edit, Xu Huasheng went to the county Internet café to study.
Friends are only responsible for the film, a friend took the mobile phone to shoot, the rest of the script design, editing, appearance is Xu Huasheng alone to do.
Xu Huasheng needs to work from Monday to Saturday, and only has time in the evening and Sunday.
Every night, after working until 8 o'clock, Xu Huasheng will hide in the room after eating, and begin to conceive video content, from what lens to cut in, and from where to say lines, how the expression action should be, Xu Huasheng must all consider.
Xu Huasheng forced himself to write the script before he could sleep, otherwise he would invite his brother to drink the next day, which was a "punishment" he set for himself for fear of being lazy.
After filming the video on Sunday and editing it, Xu Huasheng could only wait for the evening to leave work, run to the Internet café, and post the video to the Internet.
But at that time, the penetration rate of mobile phones was not high, and few people would pay attention to these small videos, and after Xu Huasheng's videos were posted online, there was no movement.
But Mr. Xu didn't give up, and he continued to post videos online, even though he received few likes.
Looking at a well that can't produce water, who can stand it? Friends watched the video without any repercussions, and they all withdrew from the team one after another, not following Xu Huasheng blindly mixed.
Some people hate Xu Huasheng's poverty, but there are always people who appreciate his talent, and the girl Wu Jingting saw Xu Huasheng for the first time and immediately liked him.
When the two are working, they often frown and have already collided with many sparks.
Hindered by the girl's face, Wu Jingting has been waiting for Xu Huasheng to open her mouth and puncture their relationship.
However, Xu Huasheng was slow to confess, he was cautious this time, he wanted to wait for himself to break through a career, and then have the courage to pursue Wu Jingting.
The two of them grinded and chirped for two years, Wu Jingting could not hold her breath, she knew Xu Huasheng's concerns, and took the initiative to tell him, "Money we can earn together, I am not afraid of your poverty, only afraid of you spending intestines." ”
Under the impetus of Wu Jingting, the two are finally together, Wu Jingting knows that shooting videos is Xu Huasheng's hobby, even if there is no income, she also encourages Xu Huasheng to continue shooting, let him not give up.
Although Wu Jingting has been supporting Xu Huasheng, for Xu Huasheng, she is not a real "nobleman", and his "nobleman" will soon come.
Later, Huang Rufu could not stay in the big city, and also returned to his hometown, he and Xu Huasheng discussed, he decided to cooperate in the production of sitcoms.
Huang Rufu has more ghost ideas, and he can always find a funny side in daily trivia and integrate it into the video.
Due to the need for filming, Xu Huasheng called Huang Rufu an "old watch" in the video, especially with a Guangxi taste.
In 2011, the two released a funny video of self-directed and self-acting in Youku, which successfully attracted everyone's attention, and then launched the small short drama "Debt Collection" to make Xu Huasheng a hit.
What really made Xu Huasheng popular was the song "Follow Me Back to Guangxi" that Xu Huasheng sang online in 2012.
Although the composer is not himself, and the singing skills are not very professional, the lyrics are full of heartache of the migrant workers:
"Outside the working life is really blind, before dawn to get up, brush your teeth with washing powder, add cabbage omelette and everything to two ..."
Since then, Xu Huasheng has positioned himself as a "musician", posting both funny videos and his own singles on the Internet.
In Xu Huasheng's funny video, the most popular is still the video he took with his grandfather.
The two have a strong local accent, a funny and humorous way of speaking, and Grandpa's ordinary dress, so that people watching the video feel kind.
Slowly, Xu Huasheng accumulated a lot of fans, and later, ushered in the short video trend, Xu Huasheng undoubtedly took a big step ahead of others, naturally in the short video outlet, mixed up.
Soon, he settled in a certain sound, and his fans have already exceeded 10 million, known as "the first Internet celebrity in Guangxi".
When others are still groping for how to shoot short videos, Xu Huasheng has made a profit by short videos, received advertisements, and cooperated with brand owners to create his own IP.
After Xu Huasheng earned his first pot of gold, he spent 2 million yuan to buy an Aston Martin, which is said to have two license plates hanging from it.
Because Xu Huasheng sometimes needs to travel to Hong Kong on business, he hangs up a two-color license plate to facilitate driving.
With the development getting better and better, Xu Huasheng's team has gradually grown, the division of labor has become more and more meticulous, Xu Huasheng has also opened his own media company, worth more than 100 million.
Aston Martin did not buy it for long, Xu Huasheng spent another 6 million yuan, carried a Rolls-Royce home, and took Grandpa for a ride.
He also bought a new house for his grandfather, but his grandfather only liked to live in a tile house in the countryside.
Xu Huasheng also held a concert in his hometown, singing his famous song, and the applause from the audience was continuous.
Xu Huasheng's fame and fortune are simply a winner in life, envious of others.
Xu Huasheng, who became popular, did not forget his roots and experienced the suffering of the world, so he cherished this hard-won happiness extremely.
After earning money, Xu Huasheng spent millions of dollars to build street lamps for his hometown, he went to school when he was a child, his home was particularly far from school, he needed more than two hours to go home every time, if it was dark, he could not see the road clearly, and could only find the direction to go home in the dark.
At that time, he was thinking that if he had the ability in the future, he must install rows of street lights.
Later, he donated solar street lights to Qikeng Village in Huaiji, Guangdong Province, and donated all the fan gifts he received to poor mountainous areas.
When making money, Xu Huasheng also did not forget to do charity, and during the epidemic, he also donated 20 million yuan to Wuhan.
In recent years, the amount of charity he has done has reached 30 million, and he has been praised by CCTV and rated as "the top ten outstanding young people in the whole network".
Compared with those Internet celebrities who will stop at nothing to make money, Xu Huasheng is obviously more worthy of pursuit.
After making money and building a villa to buy a luxury car, Xu Huasheng's negative news also appeared.
Some people say that he shows off his wealth, and when he buys a car, he often drives out for a ride, showing off his Aston Martin and Rolls Royce.
But no one knows that his passenger seat has always been Grandpa, and the reason why he often drives out is to take Grandpa to see the outside world.
Some people also say that his video content is vulgar and not worthy of vigorous publicity at all, but if you compare his video with people in the same field, you will find that most of the video background music is Xu Huasheng's original.
To a certain extent, this retains the maximum value of the original, allowing Xu Huasheng to achieve uniqueness.
Netizens are not only worried about Xu Huasheng's style, but also pay great attention to his emotional life.
Xu Huasheng and his girlfriend have been separated and merged for several years, and Wu Jingting often makes cameos in Xu Huasheng's videos, but the two have not announced the happy news of marriage for a long time, which makes people have to wonder whether the relationship between the two has come to an end.
Perhaps under pressure, last year Xu Huasheng announced the wedding date, promising to complete the marriage at the end of this year, planning to set up 1,000 tables.
But I don't know if Xu Huasheng this year can still fulfill his promise and successfully complete his marriage at the end of this year?
Because not long ago, the news came out that Xu Huasheng had only been running for one year, and suddenly suffered a sharp layoff, and the performance fell sharply, and the situation was very unclear.
The company of 8 million yuan lost tens of millions in less than 9 months, and I am afraid that even Xu Huasheng himself did not expect it.
It is reported that since June this year, Xu Huasheng's company has almost no one, only a few employees remain, and the company is very deserted.
Xu Huasheng seems to be still carrying hard, in order to save the situation, he began to enter the snail powder industry and launched his own snail powder brand.
The biggest benefit of short videos comes from live broadcast selling, in this case, Xu Huasheng still did not break the promise of "opening live broadcast, not selling goods", still shooting videos with peace of mind, generally opening live broadcasts is just chatting with fans and singing together.
Whether Xu Huasheng is capable of turning the tide and saving face depends on his perseverance.
Now, on the other hand, Xu Huasheng's success is not only because he stands on the cusp of short videos, but more importantly, he perceives the "profitability" of short videos in advance.
When no one else noticed the short video, Xu Huasheng had quietly entered the video field, where he was rubbing his fists and practicing his shooting style and editing ability.
When others finally felt the wind coming, Xu Huasheng had already stood at the forefront of the field, and with the help of this wind, he jumped up and became a million music bloggers.
Millions of cooperation, thousands of activities, take the initiative to find the door, but other peers can only find resources and compete with others for cooperation qualifications.
In economics, this is called the "head effect".
In a system, head brand attractiveness accounts for about 40%, second place is 20%, third place is 7% to 10%, and others account for the remaining 30%.
That 40% is often the exclusive use of one or two big men in the field, the second or third people who enjoy it are about a hundred people, and the others can only squeeze their heads to grab the remaining 30%.
And to become the head, a little breakthrough can bring him great positive feedback, bring more reputation, benefits, and thus push him to a higher head.
Those who wait for the wind are the most calm, those who chase the wind are the bravest, and those who perceive the wind in advance and immediately take the helm out to sea are the smartest.