"Introduce, Shen Yicheng, he is my treasure boy."
In the topics of original musician Shen Yicheng such as NetEase Cloud Music, Zhihu, and Weibo, the two words that appear most frequently are "treasure boy" and "boyfriend tone".
Shen Yicheng, an independent musician from Wuxi, Jiangsu Province, born in 1995, is a singer-songwriter known as boyfriend voice by NetEase Cloud Music users, good at violin and guitar, like country, electronic and a lot of European and American music.
In March 2016, he entered Yuncun and has released an EP with more than 20 original works and some popular cover works.
His songs you may have heard, the gentle and delicate voice is very ear-catching, many people will even search for information about him after listening, but found that there are no reports, the search results are all kinds of praise from fans.
The only information channel that can understand him is NetEase Cloud Music, in the cloud village he has 1.32 million fans, mostly after 90, 00 people, most of the song reviews have broken through the "999 +", from time to time to send some personal dynamics, the heat does not lose the head musician.
I don't play Douyin, but the short video with the "Shen Yicheng" tag has more than 1.5 million views.
It seems that he is a "musical hermit", immersed in creation, tireless, basically does not appear in public and commercial performances, lives in his own comfortable world, and only communicates with the outside world through music.
In September this year, Shen Yicheng will release a second personal EP, and promised to start adding some performances and more offline interaction time with fans.
01
Reclusive NetEase Cloud Music
"I hate the hustle and bustle and I don't like the loneliness, I always stay up late, I listen to the song alone, think about what I have done, and there is no one who loves me to the heart. I don't have any cigarettes or sake here, and some are just lonely. If one day I can't hold on, my eyes are red and I stand in front of you without speaking, you don't ask anything, take me away, go anywhere. ”
——NetEase Cloud Music Hot Review, Shen Yicheng", "Take Me Away"
In March 2016, Shen Yicheng applied for a NetEase musician at NetEase Cloud Music, and since then he has begun the life of "reclusive NetEase Cloud Music".
At that time, he only uploaded some small works, such as the cover demo, Jolin Tsai's "Say I Love You", Rainie Yang's "Take Me Away", etc., singing different emotions with his boyfriend's voice, being recognized by more and more Yuncun villagers, and the fans began to grow gradually.
"After more and more fans, I was needed by more and more listeners, so I thought I would continue on the road of music."
Shen Yicheng said that he believes that it is not important to be famous, and it is true that the songs he creates are liked.
When she was 6 years old, she began to contact music, and when her mother who liked music passed by the piano shop, she felt that she should let her son learn something, and Shen Yicheng began to learn violin in this way.
Speaking of this experience, he is like everyone else: he has been in the shadow of practicing since he was 6 years old, hating the violin, hating the tedium of practicing scales, etudes, and regretting all the holidays that have been taken away.
But it also brought him a benefit: he was particularly sensitive to pitch and his ears were sharp.
Shen Yicheng said that at first he just used NetEase Cloud Music as a storage room to store his favorite music. Unexpectedly, his storage room became someone else's treasure room, and a large number of music reviews from the villagers of Yun Village resonated with the songs, and many of the stories touched him.
When Shen Yicheng's fans in NetEase Cloud Music gradually grew and reached 1.32 million today, he felt that the road of music could be taken, but he was not in a hurry.
More than 20 original songs have been released in 3 years, and fans have become accustomed to waiting for his update on NetEase Cloud Music.
In the original music circle, Shen Yicheng and Wang Xinyu, Xue Mingyuan, "Kiss, Shoot", Liu Sijian are all good friends, and they can often be seen interacting together on Weibo and Cloud Music, or creating new works together.
They are basically the new forces in the music circle who have taken turns to conquer the major lists of NetEase Cloud Music.
Compared with the "hard work" of several other people, Shen Yicheng seems to be somewhat "going with the flow", and his daily life can be like this:
"Every morning when I wake up, I play the piano for a while, then order takeout, and then I continue to play the piano when I take out."
"After eating takeout, I will definitely play games, from 12:30 noon to 6 o'clock in the evening, I will always play games.
From the beginning of elementary school, "Fantasy Journey to the West" and "Journey to the West with Big Words", to the later "Fifth Personality" and "Yin and Yang Division". ”
Probably to make up for the regret of practicing the piano as a child and not having a holiday, Shen Yicheng is very fond of playing games, and many fans recognize him in the game world, and as a result, they are not ruthless at all, and will beat him to "death".
Compared with the "wanton behavior" in the game world, the real musician Shen Yicheng is much quieter, so far, except for a small EP internal concert, he has not participated in a commercial performance, and most of the media interviews have been declined.
Shen Yicheng said:
"I feel like I can't live with myself, I prefer to watch other people perform offstage than on stage, and then I move along with it."
However, in the face of the continuous influx of performance invitations, he also began to consider making some changes, and he also felt that he could perform more and go to different cities to communicate with fans.
According to him, it is likely that he will be a guest at a good friend's performance recently, and he will also consider trying the stage of the music festival.
02
Treasure Boy everyone loves
"It's true that I love you, and it's true that I want to be with you for a lifetime, but this separation is also true, both people love each other deeply, but they are too far away, and tacitly choose to break up, without quarreling." 」 It never occurred to me that my love was defeated not by old love or by new love, but by fifteen hundred kilometers. ”
——NetEase Cloud Music Hot Review, Shen Yicheng", "Chun"
Not surprisingly, in September this year, Shen Yicheng's second personal original EP will meet with you at NetEase Cloud Music.
Shen Yicheng said: "I want to wait for my EP plan to be completed, and then start to slowly and slowly produce an album, with good planning and concept, which is an explanation to myself and an explanation to the audience." ”
This EP is in preparation, he has invested more energy in participating in the production, compared to last year's first formal contact with the music circle, this time he has more experience, but also spent a lot of time with the cooperative music predecessors in detail to communicate and communicate, the cooperation is getting smoother and smoother.
Judging from the dynamics released by Shen Yicheng, he also injected more ideas into the second EP, which should express his more mature and rich understanding of music, as well as what he wants to convey to the audience.
"The current era of network traffic gives newcomers more opportunities, a song can suddenly explode inexplicably, he or she can suddenly catch fire, but after that?
The musicians of the previous generation, without the help of the Internet, can still make works that have been handed down to this day, and the impetuous young people simply can't hope for it. ”
For the road of music, he has a clear understanding and hopes to have a more pure creation.
On May 20, 2017, the original work "Tsubaki" was released, and as of now, it has more than 120,000 comments on NetEase Cloud Music, and the number of plays is estimated to exceed 200 million.
On March 29, 2019, the first personal original EP "First Encounter" was released, of which "Description" had more than 39,000 comments on NetEase Cloud Music, and the number of plays should exceed 100 million; "Man Living Alone" had 12,000 comments; and "Soft" had 12,000 comments.
Recently, the single "Insomnia Flight" cooperated with "Kiss, Shoot" and Xue Mingyuan continued to dominate netEase Cloud Music's new song list, hot song list and popularity list, and it was launched to rank 15th on Billboard's social music chart.
Shen Yicheng's new song quickly rose to 4th place in the NetEase Cloud Music Popularity List
Shen Yicheng's state now is very similar to Chen Grain in 2015. At that time, Chen Grain's first album "Ru Ye", a thunder on the flat ground, circled countless fans, and then began to go to the public, showing strong creative ability and musical richness.
Shen Yicheng's musical color is definitely not ambiguous, his creation has been constantly evolving, in the communication with the mature producers of the predecessors, he can more clearly expand the music space.
From the perspective of creative status, song quality, playback volume, number of times on the charts, and audience recognition, he is already a head musician with stable creative quality.
For such a treasure musician, everyone's love is very direct:
Oh my God, Shen Yicheng is simply my heavenly dish.
I can now understand the star-chasing girl, and in my lifetime I will personally listen to Shen Yicheng singing.
Mr. Shen, I like you very much, 16-year-old sky and a girl wearing headphones and carrying a school bag, both like you.
Recently, I have favored Shen Yicheng, and I may think that his lyrics are talking about his own life.
A person with a good voice will also make me love to death, especially if the singing is good, it is simply not too obsessed.
His voice is really the kind of male voice that listens to it very reassuringly, like a gentle partner rubbing his ears around you, making your heart itch.
03
Fire all over the Douyin NetEase cloud
I want to spend my whole life learning Chinese to describe how to love someone.
——NetEase Cloud Music Hot Review, Shen Yicheng's "Description"
Why is Shen Yicheng so popular in NetEase Cloud Music?
The summary has three characteristics:
First, a sincere and easy-going personality such as a boyfriend and a good friend;
Second, take music very seriously and are exploring their own distinct style (not just boyfriend sounds, of course);
Third, NetEase Cloud Music's support for independent musicians.
First of all, Shen Yicheng said that he is a person without a story, "I feel that every day I live is a sloppy flower, I am optimistic, I may be criticized, but I am indeed very happy every day." 」 ”
Many fans who like Shen Yicheng know his previous screen name "Whiskey's Crushed Ice", which is a non-mainstream screen name in his high school, and like most post-90s generations, they live themselves and sincerely.
Like to play games, and self-ridicule: do not play games no one to find left-behind children, a dozen games of thousands of people to find lost daddy, after playing games before turning off the phone.
He likes to eat food, his Weibo has 210,000 followers, often posting some food, people who don't know think it's a food blogger.
The most important thing is that his state is very real and self-sufficient, not pretending not to be improper, and everyone around him after 95 and 00 is very similar and close, because this is the boy around everyone in life.
"Like to like, dislike is not to like, it is possible to suddenly like, but will not suddenly dislike, dislike must be slowly accumulated." 」
The second point is that it is very serious about music, although it is playing music, it is not a blind play of "blind people touching elephants". When he covered some well-known songs, he did not simply repeat them, but sang another emotion.
Songs such as "Tsubaki" and "Fifi" composed by him sang the taste of the summer of adolescence, and all kinds of emotions and moods of adolescence were in it, "plain and indifferent is true", just like Gao Xiaosong's "You at the Same Table" at that time.
The first personal original EP "First Encounter" released has added more diversified musical elements. In the second original EP to be released in September, I believe he will bring more surprises to everyone.
Third, NetEase Cloud Music's support for independent musicians provides a very good platform.
In response to this, Shen Yicheng said: "NetEase Cloud Music is very good to me, and I also like NetEase Cloud Music. ”
Objectively speaking, he did embark on the road of music in NetEase Cloud Music, and his strength was more and more recognized, if he had not always wanted to stay in the comfort zone, he should have been "out of the circle" like Chen Grain.
Shen Yicheng said that NetEase Cloud Music is good for him, which many original musicians should have the same feeling.
As the largest original music platform in China, NetEase Cloud Music has pushed many original musicians and many songs in the past few years.
Zhao Lei's "Chengdu", Xie Chunhua's "Borrow Me", Chen Hongyu's "Ideal Thirty", Mu Xiaoya's "Can You", Liu Haolin's "Childhood" and many other original musicians and songs have become popular with the help of NetEase Cloud Music.
It should be said that NetEase Cloud Music has become the source of original musicians becoming popular throughout the network, and has boosted the "incubator" of song and popularity.
Recently, an article summarized some of the development trends presented by 10 post-95 head musicians, it can be said that the rise of original music has become an important music force, and "Douyin + NetEase Cloud Music" has become the breeding ground of explosive models.
Shen Yicheng was mentioned, and industry insiders said that he was indeed such a person who immersed himself in creation, except that he would share his own dynamics from time to time in Yuncun, and basically did not speak out on the Internet.
Shen Yicheng said that NetEase Cloud Music as a platform to help himself, said that NetEase Cloud Concert added his music to various music special planning in the station, and many of them will be promoted in the Banner bit of NetEase Cloud Music, of course, there are dynamics, song list recommendations, and more important personalized recommendations.
These rich platform publicity resources are very precious and scarce resources for every original musician.
For powerful original musicians, the matter of speaking by works has become more and more reliable, which is undoubtedly a big positive.
The revival of domestic original music is getting closer and closer with the rise of this group of post-90s and post-00s musicians.
There is a question on Zhihu, who is the most anticipated young singer in the Chinese music scene?
A netizen replied: Recommend Shen Yicheng, the reason is well, you will know after listening to his songs.
In response to many people liking his "boyfriend tone", Shen Yicheng said: "The boyfriend tone is your personal design, Oh, I may collapse this person at any time, so stay tuned and be prepared." ”
Things to look forward to are his upcoming second EP and the promise of some performances.
After putting these jobs at hand, he was ready to go abroad for graduate school. During this period of study, I will continue to live in seclusion in NetEase Cloud Music and be a music hermit.
When he returns from school, Shen Yicheng should bring you richer music.
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