At the easternmost tip of the Kubuqi Desert, where the Yellow River Loop winds through, at night, a magical horse gallops from the edge of the golden sand dunes – the new Qijun is on the market here.
In any case, this is an important moment for the Chinese auto market. In the mainstream SUV market, which is particularly favored by Chinese car owners, can the battlefield of the heavy military layout of many car companies still give birth to eye-catching "explosive models"? Obviously, the new X-Trail is challenging this limit with its powerful comprehensive advantages.
The more important issue is that in the transformation journey from the internal combustion engine to electrification, who can continue to occupy the user's mind, form a lasting competitive advantage in brand value rather than just performance, and mark an irreplaceable "thought stamp" in user values? This time, the new Qijun used the fable of a black horse to hand over a unique answer.
X-Trail is a classic SUV with a story. If compared with the Japanese competitor CR-V or RAV4, X-TRAIL is more wild and youthful in personal pursuit. In the English name of Qijun, X stands for 4×4 four-wheel drive system, TRAIL extends to the rutd rugged road and off-road section, it combines sporty and multi-functional characteristics, its positioning is to let the crazy people in the city have the opportunity to run freely in the mountains and deserts!
The first to second generation X-TRAIL, tough enough design and powerful four-wheel drive passability, have always been the most important selling points of X-Trail. Being the sales champion in the Japanese SUV market for ten consecutive years is proof of this. After landing in China, most of the first batch of Qijun car owners were also outdoor players. It should be said that the self-driving travel enthusiasts who went to the mountains of the western plateau of China earlier, in addition to those who drove the land cruiser or Pajero professionals, more groups are "Kaiqijun city backpackers", and in the individual passenger travel hotel on Beijing East Road in Lhasa, you can always see the Qijun with modified off-road tires.
Of course, in the change of the trend of the times, in order to win a greater market share, Qijun, which has always been a maverick, has transformed from a "tough guy" role to a "hipster man". For example, the rounded and smooth appearance of the third generation of X-Trail and the powerful intelligent driving assistance system have won the love of more car owners.
Takeshi Yamaguchi, general manager of Dongfeng Nissan Passenger Vehicle Company, said it well. He said: "As a Global Strategic Model of Nissan, Qijun has been listed since its launch, and with its strong off-road strength, advanced driving quality, and cutting-edge intelligent technology, the cumulative sales volume in the global market has exceeded 6.5 million, of which the cumulative sales volume in the Chinese market has exceeded 1.42 million vehicles, ranking first in the camp and showing the style of the king." ”
On the basis of comprehensive advantages, with exceptionally strong off-road performance, X-Trail can reach places where SUVs can't reach, and it is an "off-road vehicle disguised as an SUV". This is probably the label that Qijun X-TRAIL has naturally formed in the minds of car owners for a long time.
This time, the new X-Trail maintains this style, even more enhanced power performance and off-road performance than the previous generation.
If you compare the various SUVs running on the street to horses, Qijun is like a "black horse" that people will never forget. Why is this black horse able to take you to the vast grasslands and deserts?
First, the power aesthetic design gives the horse a new wild beauty. The new generation of X-Trail still uses the Nissan V-Motion 3.0 design language to create a Double V-Motion front face. But compared with the previous generation of Qi Jun, the black horse U-Shape waistline design has a more sense of power, like the looming muscles on the side of the war horse, it has more powerful expansion power than the old model. The suspended roof, wide-body wheel arches, 19-inch cutting wheels, etc., all make the horse neatly draped and have an immediate impact.
At the same time, the SUV's ultra-low 0.33 wind resistance coefficient, coupled with 212mm ground clearance, can prove that this black horse has achieved an excellent balance between speed and passability. This is The "natural self-confidence" of Qijun.
Second, the luxury tech cockpit gives the horse a new sense of luxury. "Dongfeng Nissan is selling sofas", probably the comfort reputation of the Nissan car series is too legendary, the new generation of X-Jun strengthens this cognition, Multi-Layer ergonomic seats, pressure distribution is more uniform, can effectively alleviate the fatigue of long-term driving. Three-zone air conditioning, three-screen linkage, super strong car machine and other equipment, so that the horse of Qijun is more sci-fi, and the enhanced version of ProPILOT super intelligent driving, to achieve L2 level automatic driving assistance, full speed intelligent cruise, intelligent car, smooth braking, downhill speed adjustment and other functions, are to make the black horse in the wild when flying can be safer and more comfortable. This is Qijun's "natural freedom".
Third, the super driving combination gives this horse a new off-road passion. X-Jun's four-wheel drive capability has always been well-known, this second generation 4×4-i intelligent all-mode four-wheel drive, with the same level of leading all-terrain four-wheel drive control system, automatic, sports, economical, off-road, snow 5 modes, a key to switch at will, can easily conquer a variety of road conditions.
Off-road veteran guns understand that the key to the performance of the trap lies in the differential lock. The new X-Trail intelligent dynamic central differential can be directly coupled, two-wheel drive four-wheel drive switching without delay, bearing torque is greater, front and rear torque transmission is faster and more powerful; B-LSD electronic differential lock, which intervenes faster, transmits power to unsliden wheels, improves the vehicle's starting ability and bad road passing ability on low-adhesion pavement; YMC dynamic torque control system, real-time dynamic automatic distribution of front and rear wheel torque, bringing first-class cornering follow-up.
Of course, the nissan kanja technology first used in Infiniti, that is, the new generation of VC-Turbo super variable engine 300 variable compression ratio turbocharging engine, should be the biggest highlight of this black horse. Rated power 150kw, maximum torque 300 Nm, working fuel consumption of 5.8L/100km, "not only to let the horse run, but also let it eat less grass", a rare power index of the same level! The most important thing is that this super variable 300 engine, using an original multi-link structure, can achieve the engine compression ratio of 8:1-14:1 intelligent stepless variable, it should be said that it reflects the core strength of "Technology Nissan" in the internal combustion engine. This is Qijun's "natural freedom".
As for some people worrying about the "three-cylinder machine" problem, or Dongfeng Nissan sales general manager Xin Yu said bluntly: all the worries are because "I have not tried", good technology is not clear, "a try to see the high, a try to see the real chapter, try it is right."
For all of TheXel models this time are equipped with a "three-cylinder engine" as standard, Takeshi Yamaguchi expressed it more clearly: good technology must accept the challenge, Nissan's style has always been like this, dare to do what others dare not do!
This is the new generation of X-Trail. Like a black horse galloping from the depths of the prairie, it does have a distinctive temperament and style, which is different from those vulgar and boring SUVs. The young people of Kaiqijun seem to be back again, which is a long-lost feeling.
In the early years, there was an influential novel called "Black Horse". When I first watched it, it seemed to tell a poignant prairie love story. However, when you read it many times, you will read a different feeling from between the lines.
The writer of the novel wrote in deep language, "The thread of mind that has been accumulated in the hearts of riders for too long has quietly risen." It lingers, transforming into a melody, a taste that is inexhaustible and indescribable, a unique spirituality. This spirituality has no sound, but carries a musical sense that seems predestined—including a low rhythm, a cyclical melody like life, and green or blue colors. The horsemen who had been silent for too long unconsciously hummed in this spiritual impulse and encirclement: they began to tell their hearts, unloading the burden of their hearts. Believe me: this is the origin of Mongolian folk songs. ”
Yes, "Black Horse", which was later made into a movie, the love in it is only a appearance, in essence, it is about the spirituality conceived in the eternal life on the grassland. In that novel, the Black Horse is the name of a horse and the name of an ancient song sung by a shepherd on the steppe.
"I gradually felt that those overly passionate and distant endings, the sentimentalities that were rare in this life, the quaint tragic stories, and the deep and heartfelt love, were just some support or framework. Or rather, it's just the musical colors and tones on which spirituality rests. But the true soul within the ancient song is much more hidden and much more complex. It is it that has given our ancestors and us unforgettable feelings for generations, but never allows us to fully appreciate it. ”
Hey, if it wasn't for the new X-Trail conference in the soft sand dune curves of Xiangsha Bay, who would have thought of "Black Horse" in this impetuous era?
Waterdrop brand theory has always believed that intelligence is accelerating the evolution of cars, and the future car is no longer an isolated product, but a work that realizes mental occupation and reaches a value consensus, which is a way of life full of cultural imagination. The premise of building a car is to educate people, and the method of educating people is to "create dreams". All car companies that cannot provide cultural tone and brand experience, and cannot deeply affect the lifestyle of audiences and users and their concept of life, may "lose their freedom".
In fact, people who love life always have a deeper emotional element in their love for car brands. They will connect that car with their former life, because time is irreversible, a car accompanies people through the youth, those times full of fantasy excitement and fearless ignorance, always flashing the spirituality of life.
A truly good car should awaken such hidden emotions and awaken people's hidden spirituality.
Singer Park Shu sang in the song "No Fear In My Heart": "Because there is no grassland / Forget that you are a horse / Your humble life / Never make a mistake / Boring life / Can you completely let go of your hand / Dare to fall so recklessly / Fall into the darkness / Fall into the mud of the sea and the sky ..."
Yes, a really good car can awaken the dreams and courage in your heart. As Dongfeng Nissan Xin Yu said, "Everyone has a magical horse in their hearts, and we always have to ride it at a specific moment to go far", which is probably the mark that the new Qijun hopes to bring to this era.
The strongest SUV ever, it will surely awaken the horse in your heart.
It was a "black horse", and this was the spirituality of the new Qi jun. (End)
Text/Zhengmeng