A cartoon image based on pingyuan navel orange.
On October 20th, the "Helping Rural Revitalization, Telling the Story of Good Oranges" Rural Good Things Series Design Exhibition and Navel Orange Brand Image Design Seminar was held in Pingyuan County, Meizhou City, Guangdong Province. The exhibition brings together the artistic design works of 62 students of Guangdong South China Vocational College of Industry and Commerce, including a series of design display types such as IP, packaging, illustration, and cultural and creative products. The work has a clear theme, rich content and rich design, attracting a large number of local navel orange suppliers, e-commerce and industry people to come to the exhibition.
The scene of the ceremony was carried out.
It is understood that this exhibition is one of the project activities of Guangdong South China Vocational College of Industry and Commerce and Pingyuan County to jointly build a practical education base, and it is also a phased display of the school's design innovation studio project. With the theme of "The Story of Orange", the works on display are created and designed around the Pingyuan Navel Orange Industry Regional Brand "Pingyuan Orange", which not only integrates the elements of the Pingyuan Navel Orange industry, but also fully combines the unique natural scenery and Hakka cultural characteristics of Pingyuan County, and reshapes the brand image of "Pingyuan Orange" with rich artistic imagination.
At the launching ceremony, Li Wannian, deputy governor of Pingyuan County People's Government, said that the design exhibition "Orange" has a prominent theme, the "Orange Fun" story is flavorful, and the "Orange" image is vivid, which provides a good reference and reference for the promotion and packaging promotion of orange products in Pingyuan County. It is hoped that the main enterprises of the Navel Orange Industrial Park will make full use of the results of the design exhibition to promote the brand building of Pingyuan Navel Orange to a new level.
Li Wannian, deputy governor of Pingyuan County People's Government
Yan Xin, vice president of Guangdong South China Vocational College of Industry and Commerce, mentioned that in 2020, Guangdong South China Vocational College of Industry and Commerce signed a strategic cooperation agreement with Pingyuan County, and the two sides opened the prelude to deepening cooperation. As a continuation of the exhibition of "The Story of Orange" in Guangzhou Cultural Park, this exhibition not only explores the innovative model of art design and regional industry industry and education integration under the rural revitalization strategy, but also realizes the high degree of chimerism and docking of the professional chain and the industrial chain, setting a benchmark and template for agricultural product packaging brands.
Yan Xin, Vice President of Guangdong South China Vocational College of Industry and Commerce
Chen Junping, head of Feilong Fruit Industry, said that in recent years, with the support of the county party committee and county government, the entire industrial chain of Pingyuan navel orange has been greatly developed, especially in brand building and deep processing, and a series of development results have been achieved. The holding of the exhibition will effectively enhance the brand influence and communication power of Pingyuan Navel Orange, and further promote the Pingyuan Navel Orange industry to become bigger and stronger.
Chen Junping, head of Feilong Fruit Industry
Guangdong South China Vocational College of Industry and Commerce signed a cooperation agreement with Feilong Fruit Industry.
At the subsequent Pingyuan Orange Brand Image Design Seminar, Han Chuiwen, deputy director of the Pingyuan County Agricultural and Rural Bureau, introduced the planting situation and development status of Pingyuan Navel Orange, Xu Dan, head of the Design Innovation Studio of Guangdong South China Vocational College of Industry and Commerce, introduced the significance of navel orange brand design and the impact on the sales of Pingyuan orange, and enterprise representatives communicated and discussed the application and use of navel orange brand image. At the event, Guangdong South China Vocational College of Industry and Commerce and Feilong Fruit Signed a cooperation agreement.
[Reporter] Gao Yongbin
【Source】 Southern Rural Daily