On the 19th, Zeng Shunxi and the brokerage company Beijing Heifang Jinyuan Culture Media (Black Gold Broker) confronted the court, the plaintiff was a black gold broker, and the defendants were Zeng Shunxi, Orange Gold Studio (Zeng Shunxi Studio), and Nie Tao (Nie Xinyuan, founder of Black Gold Broker). In June, before the first-instance trial, Zeng Shunxi and others applied by black gold brokers to freeze more than 6 million deposits.
According to the comprehensive litigation information, zeng shunxi's fans' exposés, and the previous relevant actions of the black gold broker, this time Zeng Shunxi and the studio and Nie Xinyuan ascended to the defendant's seat together, which may be due to the fact that after Nie Xinyuan and the black gold broker "separated", Zeng Shunxi planned to terminate the contract with the black gold broker and follow Nie Xinyuan to establish another portal. From this point of view, the high-level infighting is the cause, and the black gold broker sued Zeng Shunxi and Nie Xinyuan.
However, after the news broke, compared with the high-level infighting, the outside public opinion is more concerned about the "what the black gold brokers do" in the industry, Zeng Shunxi's fan base accused the brokerage company of long-term squeezing of artists, and the "overlord clause" that the black gold brokers and "Chef Fang of the Flower House" starring Jiang Jia'en Jiuyi were also pulled out.
High-level infighting and frequent confrontations with its artists have exposed layers of problems in the internal management and external operation of black and gold agents.
Seven years after its establishment, the agency developed by Shang Wenjie Studio did not become the "Chinese version of Janis" as desired, nor did it reach the height of Jiaxing Media or Hesong Media. Shang Wenjie's aura brings too limited blessings to black gold, and black gold itself does not have enough accumulation and resources in the idol track and film and television track to make it open an avenue.
A battle for artists under high-level infighting
This time, the black gold broker sued Zeng Shunxi on the grounds of "harming the interests of the company". Generally speaking, the dispute over liability for harming the interests of the company refers to the dispute caused by the abuse of rights by the shareholders of the company or the violation of statutory obligations by directors, supervisors and senior management personnel to harm the interests of the company, which shows that the dispute between the two parties is not simple.
As early as 2020, black gold brokers had sued Zeng Shunxi and Nie Xinyuan successively for "contract disputes". Nowadays, Zeng Shunxi and Nie Xinyuan have become defendants together, which shows that the fans' revelation that "Zeng Shunxi was involved in high-level infighting" has some roots.
In 2013, Shang Wenjie and her agent Nie Xinyuan left Huayi to establish Shang Wenjie Studio, and in 2014, the studio was upgraded to BG Fasion Black Gold Fashion (Beijing Black Fang Jinyuan Culture Media), and Shang Wenjie turned from an artist to a business partner. Since 2015, black gold agents have begun to emphasize the positioning of "the first domestic artist manager company focusing on building high-quality young idols", and at present, the company's signed artists include Hou Minghao, Zeng Shunxi, Chen Jingke and so on.
When the black gold brokerage was first established, Nie Xinyuan had posted in the circle of friends that he was the publicity director of the million-dollar annual salary recruitment group, and he said that he and Shang Wenjie would both send themselves to the hot search, and when the fashion Wenjie and Nie Xinyuan were still "comrades-in-arms".
According to insiders, although Shang Wenjie's shareholding ratio in black gold has reached 42%, she has the right to make decisions, but for a long time since the establishment of the company, Shang Wenjie has only been a joint stock and has not participated in the management of the company, and the real "helmsman" is Nie Xinyuan. But in 2019, Shang Wenjie and Nie Xinyuan began to "make a family split", according to reports, Nie Xinyuan officially broke with black gold brokers due to asset encroachment, and since then Shang Wenjie has been pulled to the emergency rescue field, from star partner to black gold legal representative.
At the beginning of 2021, Shang Wenjie was restricted from spending, due to the failure of Black Gold Entertainment to fulfill the requirements of the contract, delivering a reimbursable service fee of 2.34 million yuan to the partner Beijing Qiandian Technology, and failing to pay compensation on the specified date after being sued, so the court imposed consumption restrictions on Shang Wenjie, a black gold legal person.
After that, Shang Wenjie quickly settled the arrears, but the black gold broker also issued an announcement that the contract dispute pointed to in the case occurred during the operation and management of the "former management". This also confirms the rumor that "Shang Wenjie carries the pot for Nie Xinyuan" that has been rumored by the outside world.
When Zeng Shunxi signed a contract with the black gold broker, the management responsible for formulating the agreement and signing the contract was Nie Xinyuan. In 2014, after Zeng Shunxi joined the black gold agency through the selection of newcomers, he became a popular artist of the company, not only frequently appearing in major fashion weeks, but also participating in film and television projects such as "Choosing Heaven", "Taking Dad to Study Abroad", "Yitian Slaughtering Dragon" and so on. Although Zeng Shunxi was once complained about by the outside world as "not popular", his resources are undoubtedly the best among the artists of the same period of black gold brokerage.
Or because of this, in the process of Nie Xinyuan and Shang Wenjie's "separation", Zeng Shunxi chose to take the side of Nie Xinyuan. According to the news, Zeng Shunxi hoped to break away from the black gold broker and Establish another portal with Nie Xinyuan, but because the contract he signed with the black gold had not yet expired (the expiration date was June 2022), he was involved in the dispute and finally went to court with the company.
As early as September 2020, a crack had appeared between Zeng Shunxi and Black Gold. According to the news, at that time, Zeng Shunxi had "taken over the work privately", to which Heijin issued a statement saying that Zeng Shunxi was an exclusive signed artist of Heijin Entertainment, and without the consent of Heijin, Zeng Shunxi could not act on his own or entrust a third party to act as an agent and operate any form of his acting affairs. Perhaps, at that time, Zeng Shunxi had already fallen into a "high-level infighting" between Nie Xinyuan and Hei Jin.
According to the news, the reason why Zeng Shunxi's assets were frozen stemmed from the fact that in the process of presenting evidence to each other during the trial, the black gold broker proposed a judicial audit of the accounts, which was rejected by Zeng Shunxi, because the accounts were unclear and the two parties insisted on their own words, black gold decided to apply for asset freezing in order to prevent the assets from being transferred. From this point of view, the confrontation between Zeng Shunxi and Hei Jin is far more than as simple as terminating the contract.
The good seedlings that black gold missed in those years
Black gold can not keep Zeng Shunxi, not surprising, not to mention that Zeng Shunxi, who is in the rising period, has the conditions to sign a more powerful brokerage company, only from the fan revelations, black gold is not Zeng Shunxi's "good home".
After the news of the lawsuit broke, the relevant news was brushed by the picture of "black gold agent squeezing the artist's previous history", in the picture, Zeng Shunxi's fans listed six crimes of black gold agent "not paying remuneration", "not letting the account be checked", "not giving publicity fees", "issuing black press releases", "threatening artists", and "stirring up pornography projects". Some fans broke the news that Zeng Shunxi has not received a penny since 2019, bluntly saying that he "hopes to terminate the contract as soon as possible.".
The truth or falsity of the revelation is not allowed to be ignored, but the fans' accusations about the "previous crimes" of the black and gold brokers are not without wind and waves. Zeng Shunxi is not the first artist to confront the black gold agent, and Zeng Shunxi's fans are not the first group to tear up the black gold, before, the black gold agent had sued its artist Jiang Jiaen in court, and the fans of artists such as Di Maxi and Hou Minghao are still suing the black gold agent.
In 2015, Jiang Jiaen, who starred in "Chef Fang of the Flower Kettle", signed an eight-year contract with the black gold agent, according to the information of Tianyancha, the "Artist Contract" stipulates that in the first three years, black gold enjoys 90% of the artist's net income, while the artist only enjoys 10%, from the fourth to the sixth year, the two sides are divided into 82 points, and from the seventh to the eighth year, the two sides are divided into 73 points. At the same time, the "Supplementary Agreement" signed by the two sides shows that the black gold agent issues a loan of 6,000 yuan to Jiang Jiaen every month for daily life, and after the artist obtains income, the black gold will use 30% of each income to offset Jiang Jiaen's loan.
Litigation information shows that in the first three years of the contract, the relevant net income obtained by the black gold agent was 530,000 yuan, while the artist Jiang Jiaen himself obtained less than 60,000 yuan. Later, due to Jiang Jiaen's depression, he could not perform his contract to star in the new drama "Fireworks and Sparks in the World", and voluntarily gave up starring in the drama the day after the start, and was sued by the brokerage company for 5.75 million yuan, and finally the court ordered Jiang Jiaen to compensate 1.52 million.
In the entertainment industry, the signing between the agency and the artist is generally a progressive contract, with the change of the number of years the proportion of the share will also change, from this point of view, the contract between the black gold agent and Jiang Jia'en is not abnormal, but from the point of view of the proportion of the share, many companies in the early stage and the artist's share is basically seven or three points, and then progressive to six four or five five, the initial nine-one such a share ratio is rare in the entertainment industry, it is reported that in the wow, the minimum share of artists is 25%.
After the broadcast of the web drama "Chef Fang of the Flower Kettle", the revenue of the sub-account exceeded 72 million in two years, attracting countless practitioners to enter the sub-account track, and Jiang Jiaen, who played the "Fang One Spoon" in the play, also went out of the circle because of the drama, and gained a group of fans with a pure and lovely image and natural acting skills, Jiang Jiaen should have entered the career upswing period, but suffered from depression due to various complex reasons, and was hidden in the snow after losing the lawsuit.
The black gold broker had many good seedlings, but without exception, they failed to successfully pick up. In 2015, after Di Maxi, who won the "Eurasian Singer Competition", was favored by Nie Xinyuan, he signed a contract with The Black Gold Agency, who was responsible for pushing Di Maxi to the Chinese market, and the first step was to board "Singer". Nie Xinyuan's vision is indeed "stable and fierce", in 2017, Di Maxi came out of the circle from the stage of "Singer" because of his amazing singing skills.
However, from the perspective of The maxi fans' previous "crusade" against the black gold agent, the black gold had promised to release an album for di maxi at the end of 2017, but by the end of 2018, the album had not yet been officially launched, in addition, for di maxi to appear on the Spring Festival Gala, participate in the Cannes Film Festival and other activities, black gold publicity is far from enough. When he participated in "Singer" in 2017, Di Maxi was called the "traffic devil", but after the end of "Singer", Black Gold failed to continue to exert efforts in the promotion of artists, resulting in Di Maxi missing the best career upswing period.
Nowadays, in internal entertainment, fan hand tearing agencies is the norm, but it is not common for a brokerage company to be accused by fans of multiple artists in turn. At present, the first artist in the official website of Heijin Entertainment is Hou Minghao, but in the past few years, Hou Minghao's fans' doubts about heijin have never stopped, and the relevant condemnation involves the company's too few matching resources, lack of publicity and promotion, incorrect artist positioning, lack of development planning and other aspects.
Nie Xinyuan was once known as the "godfather of the new generation of Chinese entertainment idols", but in fact, during the period when he was at the helm of the black gold agency, the company frequently failed in the operation of artists, and black gold was named "black heart company". All this proves that the black and gold agent is weak in the incubation and management of artists.
Idol track and film and television track "lose both"
From the current business scope, the main incubation of black and gold agents is young actors, and the development of its artists is mainly based on film and television, music, and variety shows. But in the beginning, Black Gold's goal was actually to be a boy band.
At the 2015 C+ Summit of Sina Technology, Shang Wenjie clearly stated that she wanted to explore and cultivate a new generation of boy band combinations, and Nie Xinyuan also bluntly said that she wanted to build a black gold broker into a "Chinese version of The Genius Firm".
The initial positioning of Heijin is expected to be feasible, after all, Shang Wenjie stands out from the music track, and the idol group is mainly in the field of music. Therefore, after the establishment of the black gold broker in 2014, Shang Wenjie and Nie Xinyuan quickly launched the boy band Fresh Geek Youth League, which was composed of Zeng Shunxi, Li Angyang, Hou Minghao, Malchen, Wan Xiang and Liu Hecheng, but after only a year, this boy group had already existed in name only.
At that time, Nie Xinyuan blamed the immaturity of the domestic idol market environment, although there was this reason, but this was only an external force.
It is not difficult to find that the Fresh Geek Youth League is mainly based on music in its development, but because the members of the group are all newcomers and lack of popularity, the group can only highly bind the boss Shang Wenjie, with the help of Shang Wenjie's resources in the circle, but at that time, Shang Wenjie herself has entered the period when the "old draft" maintains the heat, and the help that can be brought to the Fresh Geek Youth League is limited. In contrast, Lehua Entertainment chose to cooperate with a mainstream Korean brokerage company, and Siba Media copied the Japanese AKB48's playing style, which is undoubtedly more sensible.
After realizing that the boy band group was difficult to realize, the Fresh Geek Youth Group was quickly disbanded, and the development route of Zeng Shunxi and Hou Minghao was also changed to film and television.
But in 2018, black gold returned to the idol track. At that time, the Internet idol draft trend hit, black gold quickly set up a black gold plan, openly recruited trainees for the world, and sent five trainees, Shi Zhan, Li Zhenning, Shi Mingze, Yao Bolan, and Ou Tianrui, to "Youth with You", of which Li Zhenning finally debuted at a high position. The goal of the black gold agent is naturally to drive the reserve of black gold plan trainees and the popularity of new trainees through the momentum of the talent show, and copy the "old with the new" playing style of the era Fengjun, but the new idol track cools down too quickly.
Because of the launch of the black gold plan, many people define the black gold agent as an idol entertainment company, but in fact, as early as the sending of trainees to the talent show, Nie Xinyuan said that although the black gold is laying out the trainee training system, there is no plan to build a group in the future, but to incubate composite idol artists. From this point of view, after experiencing the failure of the Fresh Geek Youth League, Black Gold's confidence in the domestic idol industry is not enough, so it still plans to make more efforts in the idol track and the film and television track.
Unfortunately, the prospects of the idol track are confused, and the film and television track is not the strength of the black and gold agent.
Black gold agent and Jiaxing Media are similar, both are agents derived from artist studios, but in contrast, Jiaxing's advantage in the past few years is that it has two signature artists, Yang Mi and Di Li Reba, and gradually participates in the production link, so Jia has embarked on the packaging development route of "head artist driving the middle waist", but The head artist Shang Wenjie of black gold is stationed in the music field, and the help of its artists in the film and television track is stretched.
Therefore, although Zeng Shunxi and Hou Minghao, who are owned by Black Gold, have been entering the film and television track for many years, the development momentum is very slow. Zeng Shunxi officially entered the film and television circle in 2015, but for many years, the only drama starring in the big IP was "Yitian Slaughtering Dragon", Hou Minghao starred in the movie in 2015, but so far he has starred in web dramas, many dramas are still supporting roles, in 2018, Hou Minghao's "People Are Not Tough Teenagers" although the reputation is still good, but it is still a small cost campus drama. In addition, Chen Jingke, who was later signed by the black gold broker, is now also circling in the small network drama circle.
The starting point of the black gold brokerage and the position of Shang Wenjie in the circle determine that the black gold cannot be like Hesong Media, and after a few years of hard work, it will have the capital to sign mature artists, so the black gold initially set its sights on newcomers, but it is also a technical job to select treasures and hatch superstars among the new generation of artists. The technology of black gold is obviously not in place, and the strict cooperation terms have made black gold lose the potential stock of Jiang Jiaen, and the lack of voice in the film and television track has left the head artists Hou Minghao and Zeng Shunxi in a tepid situation for a long time.
Compared with being crowned with the title of "Black Heart Company" by the outside world, Nie Xin is far away from Shang Wenjie's single wood difficulty, and the loss of the company's head artist after Zeng Shunxi's termination of the contract in the future is what black gold agents should be more worried about. Seven years of development, so far has not won a red over Shang Wenjie's artist, for the black gold is even more fatal.