Qianjiang Evening News - Hourly News Reporter Zheng Jianjin/Wen Lin Yunlong/Video Photo
Striking red and blue contrast, the cartoonist "old first" of the Muxing Society dressed up as the poet Li Bai, riding on the flying crane and writing "Sleepwalking in heaven and staying away", and another well-known cartoonist of the Muxing Society, "Tan Jiu", dressed as Xie Lingyun dressed as a cormorant in a cloak and a cormorant, sitting on a bamboo raft wandering on the Nanxi River in Wenzhou...
If you receive such a chic rookie express box during the Spring Festival, do you have the urge to come to "Zhejiang" to take a look at it right away?
Are you looking forward to it? The key is that this festive express box is still a limited edition of the customized version.
Winter view of the West Lake Zhang sir\ photo
The Big Man of the Shogunate Society incarnated as an anime version of the poet
Tomorrow, Poetry Painting Zhejiang will send out a courier box with its own traffic
On January 30, the reporter met with Wu Xiaolu, the designer of the express box and a young cartoonist from the popular domestic comic company Muxing Society, in the studio of Hangzhou Binjiang Muxing Society.
"See, who is the protagonist of my design this time?" The little heron after 95 is fast and fast.
The reporter took a brightly colored courier box from xiaolu's hand. Several manga characters appear prominently above: the popular manga artists "Old First" and "Tan Jiu" of the Shogun Society. These two are the big names in the animation industry, "old first" has a strong and free style, and has won the Golden Dragon Award for the best comic creator in The China Quadratic Index; Tanjiu's original manga work "SQ" was selected for the 9th International MANGAAward awards of the Japanese Ministry of Foreign Affairs. They are painted by Xiaolu as an anime version of the poet, wandering among the four poetry roads in Zhejiang.
"Old First" cos into the appearance of Li Bai, wearing a wine jug around his waist, scrolls, brushes, ink plates lingering around it, riding on a flying crane, wielding a brush to write "Sleepwalking in Heaven and Leaving Farewell". The "Tan Jiu" incarnated as the poet Xie Lingyun, dressed in a cloak, with cormorants sitting on a bamboo raft, swimming in the Nanxi River.
Why did you choose a Shogunsha manga artist as the protagonist? The heron has its own ideas. "At the 2020 China International Animation Festival, old first and Tan jiu teachers signed and interacted with fans on the main stage of the venue, and fans from all over the country and even abroad rushed to the scene before dawn to wait, and everyone was reluctant to leave after the signing meeting."
Courtesy of the old Curtain Star Society
The Shogunsha has a wide audience in the domestic animation field and has a high national popularity. The manga produced by the Shogunate Society has a strong reading appreciation, and the readers have a wide range of ages, from primary and secondary school students to office workers. The first edition of the "19 Days" Taiwanese version of the first edition within 3 days was sold out and republished immediately, and the reading volume of each issue of Weibo was tens of millions. Tanjiu's comic strip "SQ Starts with Your Name" was listed on the first place on Amazon's all-site list.
Under such a huge mass base, the image cos of Old Xian and Tan Jiu has become Li Bai and Xie Lingyun, combining the image of ancient poets with cool anime characters, and the acceptance of young people will be higher.
"I'm really looking forward to seeing people get excited when they receive the courier box." The little heron said.
Courtesy of the Altar Nine Curtain Star Society
Attraction tickets, homestay tickets, and tourist goods
On the fifth day of the first lunar month, the scenery and the god of wealth in "Zhejiang" are packed together and sent to your home
The design of the express box this time took about two weeks from the first draft to the final draft. "At first, I focused more on natural scenery in the draft, and then added humanistic characteristics, such as Wuzhen, Nanhu Red Boat, Liangzhu Yuchun, Celadon Porcelain, Sword, Yellow Wine, etc.; the overall tone also changed from the earliest cyan to yellow, and finally determined that in the red and blue contrast, the overall picture looks very light."
"The four poetry roads are the essence of the cultural landscape of Zhejiang. The four main surfaces of the box this time are designed according to the four poetic paths. "The little heron took the box and specially showed it to the reporter." It is said that there is a tianmu mountain, and half of the tang poems are all tang poems. One of the main aspects of the box is the prominent 'Tang Poetry Road'. The other three sides are the Grand Canal Cultural Belt, Qiantang Jiangshi Road and OujiangShanshuiShi Road. The Grand Canal Cultural Belt is not only a main passage in the north of Zhejiang in history, but also the main channel for literati from all over the country to travel into Zhejiang; the Oujiang Landscape Poetry Road is linked by the Oujiang River, and Xie Ling operates as the originator of Chinese landscape poetry and the discoverer of Yongjia landscape, and is the soul of this route. ”
Liang Bolin/Photo courtesy of Xinchang Tourism Group
"On these four literary roads, landscape roads, and pilgrimage roads, all kinds of wonderful legends are the embodiment of historical and cultural values. The four larger subjects I chose were Tianmu Mountain, Jianglang Mountain, Nanxi River and Stone Mast Rock. And the magic of nature has created this rolling and majestic peak; the four poetry roads are also connected by endless waterways, and the landscape theme is just stringed together in four pictures. Xiaolu told the Qianbao reporter, "This time the frame is long, how to start the pen is a headache problem, when the inspiration suddenly thought that if Li Bai flew between the Tianmu Mountains when composing poems, the mood should be very good, and it would be very smooth when painting Jiang Lang Mountain later." ”
Photo courtesy of Quzhou Municipal Bureau of Culture, Radio, Film and Tourism
"The form of printing the hand-painted style of Zhejiang landscape on the express box is very novel, the combination of tourism and the national tide that young people like, the painting technique of the Q version breaks the stereotype of the traditional landscape photo, the trendy way is in line with the style and life attitude of young people, I believe that the people who get the express box must be very surprised." This exquisite box is both interesting, playful and practical, and the probability of secondary use is greatly improved, and the communication effect of physical objects is definitely much better than that of network communication. "Xiaolu hopes that in the Spring Festival, the citizens and tourists who receive this batch of express boxes have a pleasant experience."
Tomorrow, these express boxes printed with Zhejiang cultural and tourism characteristics will be packaged and sent to the hands of residents of the three provinces and one city in the Yangtze River Delta together with the god of wealth.
Look forward to the lucky ones who are receiving a custom courier box.
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Source: Qianjiang Evening News Hourly News