Yang Kasa was in trouble again.
The reason why she is in trouble again is because since she was on fire, the controversy surrounding her seems to have not been broken.
On October 18, the official account of Mercedes-Benz shared a promotional video about his Mercedes-Benz car, and said that "like it or not, but in the comfort zone, love will not disappear", behind this text, Mercedes-Benz added its own "C-class car" slogan.
In the video, it is the well-known talk show actress Yang Kasa who steps in a Mercedes-Benz car under the much-anticipated flash lights, lying comfortably in the spacious back seat to enjoy relaxation.
After Mercedes-Benz forwarded this video, it immediately caused a heated discussion among netizens, because Yang Kasa's own road to fame is quite interesting, and other female stars are popular, may rely on appearance, may rely on body, may rely on acting skills to rely on talent, and Yang Kasa is popular, relying on "intimidating people", but also "intimidating men".
Therefore, Yang Kasa has been praised by some people as a "benchmark", people who like her feel that she dares to say and dare to do, as if she can spit out her own inner words clearly, and people who do not like her always feel that she is eating "feminist" dividends, deliberately looking for some topics that are easy to cause confrontation between men and women, and winning eyeballs through their own artistic processing to arouse the resonance of some people.
Most of the people who like Yang Kasa are girls, while those who don't like Yang Kasa are mostly boys.
It just so happens that most of the people who are currently buying Mercedes-Benz are boys.
Therefore, some people who do not like Yang Kasa began to attack the Mercedes-Benz brand, saying that he asked Yang Kasa to be his spokesperson to promote Mercedes-Benz cars, and even some rich netizens said that they would never want to buy Mercedes-Benz again.
This is a bit like Wang Sicong dislikes Rolls-Royce and invites Internet celebrities to advertise, and domineeringly responds that Rolls-Royce is really "low" and will not buy it in the future.
Rolls-Royce finally couldn't come out and apologize, and Mercedes-Benz also quietly deleted the relevant videos.
I thought that the matter was over, but I didn't expect that Yang Kasa, one of the "parties", suddenly stood up and said that he had been wronged, he had not had any commercial cooperation with Mercedes-Benz cars, how could he be scolded for no reason?
Originally, Yang Kasa did not have any endorsement of the car, and the video forwarded by Mercedes-Benz was a "material" filmed by Yang Kasa himself to participate in a brand fashion activity in order to cooperate with the promotion of the event, and Mercedes Automobile as the "sponsor" of this event, so it forwarded the relevant content, and did not know how it was explained that Yang Kasa endorsed the Mercedes-Benz car brand.
In addition, Yang Kasa Studio also said that in the face of so much slander and insults from netizens, the studio has taken relevant legal measures to pursue responsibility, and the law will safeguard the legitimate rights and interests of Yang Kasa.
To put it bluntly, this is a farce, Yang Kasa recorded a video with the event, and Mercedes-Benz as a sponsor forwarded this video, did not expect that a small piece of footage will trigger netizens so resistant, it is estimated that not only Yang Kasa is blindfolded, even Mercedes-Benz himself did not understand how this can happen.
In fact, I think this matter is really not a big deal, not to mention that Yang Kasa has no endorsement, even if it is really endorsed, it is not a big deal.
Ask yourself, those netizens who say that they boycott Yang Kasa and don't buy Mercedes-Benz, how many can really afford to buy Mercedes-Benz, will they really buy Mercedes-Benz?
And take ten thousand steps back, even if those netizens can afford to buy Mercedes-Benz, but who pays hundreds of thousands to buy a car, does not look at the quality and reputation, who will rush to the star spokesperson to buy a car? Don't talk about Mercedes-Benz, even if you buy something else, you don't say that you buy it or not buy it for the spokesperson, right?
Therefore, the matter of Yang Kasa and Mercedes-Benz is completely deliberately provoked or stirred up public opinion by people with ulterior motives, and even I suspect that some netizens are too idle and deliberately borrow Yang Kasa's reasons to create some conflicts and points of view to obtain traffic and attention.
In any case, for Mercedes-Benz and Yang Kasa, these two parties, are a very sad ending, Mercedes-Benz because of this matter, was inexplicably disliked, and Yang Kasa also scared off other endorsement brands through this matter, if there is no accident, as long as the brand involving men as the main force in the future, Yang Kasa will not be considered as a spokesperson.
Yang Kasa ate the dividend of the "male and female problem", and naturally had to honestly accept the ensuing reaction, but I guess if Yang Kasa was given another chance, she should still take this road.